Consumers Take a Shine to Apple Inc. Essay

Apple Inc. commonly known as Apple has effectively managed to be a successful company in a very competitive consumer electronics industry by been innovative and differentiating the company’s products with similar products in the markets by offering high quality products and good customer service while the actual manufacturing of the products is outsourced to trusted third party suppliers. On a wider perspective, the company has set high standards that even the company itself has to be on its level best to maintain the standards that it has set. Over the last few years, the consumer electronics market has

The success factors of Apple are obtained through meeting the appeal of the corresponding aspects of consumer behaviour that are Perception, Learning and Memory, Motivation an Values, The Self, Personality and Lifestyles, Attitudes, Attitude Change and Interactive Communications, Individual Decision Marketing, Buying and Disposing, Group Influence and Opinion Leadership, Income Social Class and Family Structure, Subcultures, Cultural Influences on Consumer Behaviour, and Creation and Diffusion of Culture. During the course of the 41 years of existence for the company, as the history background detailed above states most of these aspects were surely addressed in one way or another in order to maintain the on-going and everlasting success of the brand along with being able to recognize the failures and later turn them into successes as well. Apple has established its brand to meet the consumers’ perception by setting a standard that involves selection, organization, an interpretation of it sensations. This is made possible through the eye grabbing aesthetics’ characteristics of most its products and the logo that were designed to be visually appealing to create and immediate response of sensory receptors such as basic stimuli like light and colour. Through the aspect of Learning and Memory the use of repetition from associative learning to the brand name Apple is easier to be familiarized with. As it constantly being repeated, the term increases learning and generates more

In order for Apple to gain so much success from their products, advertising has been an essential aspect. Apple Inc.’s first successful product on the market was in 1977 when Apple II, a microcomputer, was released. Apple Inc. did not implement portable music devices until 2001 when the first iPod was released. Coincidentally, former Apple CEO Steve Jobs was given the title the year before in 2000. The ‘iPod classic’, Apple’s first portable music device, is considered to have not only transformed Apple as a firm but the entire music industry as well. (Linzmeyer, 2006). Post the release; Apple received success from their products. As time went on, the quality of their products

evolution of the Apple under the control of Steven Jobs. He highlights how the Company came to be what it is and what drove the development of this iconic brand. He covers topics including: The advent of personal computing; Design aesthetics, Design influences, Price verses wants and needs; Computers as tools; Computers for entertainment; The Apple business model; Product innovation; Apple sustainability I will attempt to establish how the preceding topics and the success of the Apple brand correlates with basic consumer behavior.

This assignment based on Apple Corporation, about current position and reputation regarding ethical and social responsibility also the strategies that it currently employs to market its products. Apple Inc, is an American multinational corporation and world’s second largest information technology company; they designs, develops and sells consumer electronics, computer software and personal computers. Apple was founded by Ronald Wayne, Steve Jobs &Steve Wozniak on April 1,1976.Apple has earned first place among Fortune magazine’s world’s most admired companies also many believe that Apple’s success stems from a combination of

Apple, a company which has been market leader in their market which is monopolistic competition (A market structure where huge firms produce similar good which are differentiated. The entry barriers are low and the market is competitive.). They have been marketing all about their innovation. Why someone buys an Apple? Some consumers and economist say because of their innovativeness and newest technology but they forgot one point it’s a status symbol, they have put the bar high. In monopolistic competition branding is done. It is about firms showing the customers that how their product is better than

1. Apple may not be important to elaborate on its concern for its employees or to thoroughly outline its customers and targeted market. Apple is a trendy technology company which prides its self in providing easy to use electronics and efficiently run software systems. Because of this it is most important for Apple’s mission statement to focus on components like company philosophy, self-concepts, and current technologies. These aspects of Apple are what make it popular and successful

Apple Inc. was found that it had relevant, strong and stable strategies mainly for the promotion of their direct sales channels throughout the years. Steve Jobs, CEO of Apple Inc. said: “A lot of company have chosen to downsize, and maybe that was the right action for them but Apple Inc. will choose a different and unique path. Our belief was that if we keep putting and releasing great products in front of customers, they would open their wallets continuously and without any hesitation.” (Warner, 2009). But, unfortunately they are still lacking as they only had direct sales markets in 13 countries around the world. Which means that Apple Inc. focused their markets in advanced and developed countries by targeting higher income individuals. In

Apple is effective at creating and profiting from their loyal customers and they do this using 3 marketing techniques. The 3 techniques are Empathy, Focus, and Impute. Having Empathy for their customers gives them the ability to truly understand their customers needs better than any other companies. In addition, Focus in doing a good job for the needs of their customers allows them to eliminate all unimportant opportunities. Finally, if Apple presents themselves as a creative and professional manner, then they will impute the desired qualities. Apple 's target market includes all ages particularly teenagers, college students, parents with young children, business people and adults. Many teenagers use iPhones, iPods, and iwatches to socialize with friends, listen to music and go on instagram, Facebook,twitter etc. Having an

Apple Inc. has been able to continuously stay one step ahead of its competition by creating innovative and unique products that customers enjoy. Looking at the industry environment, stiff competition poses a large threat to Apple at this time, as well as rising labor costs in China, and third the ability of a company to imitate an Apple product. The main competitors to Apple are Samsung, Microsoft, and Google. One important external factor that is favorable for Apple at this time would be the continued growing popularity of digital devices as well as the increased use of social media. Apples brand recognition in the industry is very high, meaning its reputation is very good among its customers. In addition existing substitute products to Apple’s are relatively weak and do not come with as many features. As a result Apple can raise and lower its prices without the threat of losing many customers, which is in part why the company has a lot of market power at this time.

Apple Inc. has come a long way since 1981. Yet again, Apple has won the “CMO Survey Award For Marketing Excellence” in 2012 for five consecutive years. Even though Apple is one of the most successful multinational corporation and has become a tech icon, the company had a pretty rocky start. Back in 80s, Apple Inc. originally called Apple Computers, wasn’t the leading company for manufacturing personal computers, while Microsoft flourished, selling their computers at low-cost

Apple’s core competence focuses on delivering exceptional experience of the consumer through its great user interfaces wherein all its apple products like iPhone, iPad, Mac, iCloud, iTunes and Apps Store are all playing key roles, wherein the distinctive feature of each apple products are the ease of use. Marketing Mind mentioned that Apple has a branding strategy that focuses on the emotions as to how the Apple products make you feel. It was mentioned that the brand Apple is about lifestyle, imagination, innovation, passion, power-to-the people technology. It is also about simplicity and people-driven product design as the technology itself creates a connection with its customers/users.

In terms of revenue, Apple is the second largest technology-based company in the world. This is due to their innovative technology, unique designs, creative features, and their successfully implemented marketing strategies for each of their products (Apple Inc, 2013). Perhaps more importantly, Apple is where it is today due to customer loyalty. Since Apple’s

Apple stands up against its competitors by having a very strong marketing strategy and by constantly reminding their consumers why spending more money can give you more in a product. The company is known for their products to be unique by carefully evaluating and testing their products before releasing them for sale. They carefully evaluate the designs and steady looking for ways to be different from their competitors, they believe if they remain different it will increase their chances of brand

Although Apple is creating miracles by constantly innovating and vigorously following its state-of-the-art marketing strategy, but there are always chances of improvement. Apple must provide value for the customers because competitors and market trends keep on changing. Apple has to stay alert because if it misses any single minute opportunity within the market, the rivals may take advantage of it. Today, the markets evolve on a daily basis because a tiny aspect of a product, service or technology could revamp the brand and transform the market. In such a case, providing extra value to the existing customers, who are loyal and the new potential customers