Impact of Recession on the Indian Retail Market

There are source of providing retail space of marketing products which provide convenience and entertainment for consumers as well as retailers .they are now not only present in metropolitan cities but second tier cities such as Nagpur, Chandigarh , Surat etc. According to Knight frank India about 70-75 million sq ft space is used by malls of this 74 percent share present in NCR ,Pune ,Mumbai and remaining 26 percent in second tier cities ,such type of retail format provide effective mall management, right tenant mix, innovation, ample parking space which would help in development of malls.

As we all know, the retail industry is very crucial and is highly competitive. As this company

Shopping in a store where the extended enterprise trade and international exchange with the developed countries. At the shopping mall, there are many department stores, shops, including many types of venue. Whether is a suburb of the city streets, city center or outlet center shopping mall corner convenience store, in life there are much traditional shopping location choices. Traditional retail is more dependent on location. Online shopping is usually at home or Office, you can use the convenient online computer search. Generally, the usual discussion the online shopping takes place on the internet website, so the location does not play an important role in online

India is standing on the threshold of a retail revolution and witnessing fast changing retail

•  India's $250 billion retail business is the eighth largest in the world and has the potential to grow 7 per cent by 2011. [McKinsey Report] For a company already dominating the world markets, this is an un-passable opportunity.

The key to this question is recognizing that a smaller format store will steal some

The places where we sell our products are well positioned for the types of customers we wish to attract. Up-market department stores tend to attract slightly older and wealthier consumers than other locations.

Store retailers operate from fixed locations that sell merchandise to the general public. The purpose is to attract high number of walking in customers by using marketing. The merchandise sold by store retailers includes personal, electronic and household goods. Some types of stores also offer after-sale services.

According to Philip Kotler: "Retailing includes all the activities involved in selling goods or Services to the final consumers for personal, non-business use." A retailer or retail store is any business enterprise whose sale volume comes primarily from retailing. Any organisation selling to final consumers whether it is a manufacturer, wholesaler or retailer is doing retailing It does not matter how the goods and services are sold (by person, mail, telephone, vending machine or internet or where there are sold - in a store, on the street or in the consumer's home)”.

India’s retail market is expected to nearly double to US$ 1 trillion by 2020 from US$ 600 billion in 2015, driven by income growth, urbanization and attitudinal shifts. While the overall retail market is expected to grow at 12 per cent per annum, modern trade would expand twice as fast at 20 per cent per annum and traditional trade at 10 per cent.

Retail can be defined as the selling of goods or merchandise to the public consumer, which can be done in numerous ways, such as over the phone, door-to-door, ecommerce or over the counter. Retail can be categorised based on the products being sold, hence food products, durable goods (motor vehicles, house-ware items), consumable goods (clothing) and art commodities. Initially this industry was dominated by family owned businesses. This began to change when family owned businesses began to expand, changing into large retail chain stores, for example Walmart and Ford Motors. This also changed the need to interact with machines and the growing ability of interacting with people. Although having family oriented foundations in the retail business, turn over rates are very high. The demographic consists of mostly females, than males, with a low percentage of middle age women and a high percentage of younger women, tending to be mostly students. Due to this, this industry is known for its abundance of part-time jobs rather than full-time opportunities.

Retail is the sale of goods and services from individual or business to the end user. Retailers are part of an integrated system called the supply chain. A retailer purchases goods and products in large quantities from manufacturers directly or through a wholesaler, and then sells smaller quantities to the consumer for a profit. Retailing can be done either in fixed locations or online. Retailing includes subordinated services, such as delivery. The term “Retail” is also applied when a service provider services the needs of a large number of individuals, such as a public utility, like electric power.

As of now, the organized part accounts for around 6.5% of the Indian retail market. Though, it is expected to maintain a faster growth rate in the coming years with an estimation of touching 13% by the end of 2013. Over the last few years Indian retail has witnessed rapid transformation in many areas of the business by setting scalable and profitable retail models across categories. Indian consumers are rapidly evolving and accepting modern retail formats. New and indigenized formats such as departmental stores, hypermarkets, supermarkets, specialty and convenience stores, and malls, multiplexes and fun zones are fast dotting the retail landscape.

Indian retail one of the fastest growing markets in the world due to economic growth

Retailing in India is gradually inching its way toward becoming the next boom industry. The whole concept of shopping has altered in terms of format and consumer buying behaviour, ushering in a revolution in shopping in India. Modern retail has entered India as seen in sprawling shopping centres, multi-storeyed malls and huge complexes offer shopping, entertainment and food all under