In The Fall Of 2016, Covergirl Released A New Campaign

In this ad, an Ethos or ethical appeal has a great impact using Taylor Swift as the “credible” actor, a famous American singer, and a songwriter. She’s attractive and has a beautiful clear skin. To the girls viewing this ad, it seems like Taylor uses the Covergirl foundation to give her that flawless skin making her face feel light weighted.

In the Cover Girl commercial, they use Taylor Swift as a credible women who is a famous singer. The commercial is providing a persuasion of saying since Taylor can wear this make up and look flawless, everyone else can by buying this product. The Chanel billboard does not have credibility to a celebrity such as Taylor Swift in the Cover Girl advertisement. However, the woman on the billboard is shown with beautiful skin from the makeup that the audience is persuaded to buy this

Professional makeup artist and founder of her own line of cosmetics Bobbi Brown once stated that she “believe[s] that all women are pretty without makeup- but with it, the right makeup can be pretty powerful.” This statement is relevant to all people and says that all women have natural beauty, but with the optional added touch of makeup, their beauty can be even further accentuated. Public figure, Kat Von D encourages women to embrace their most natural selves through her own cosmetic line. The print advertisement of Kat Von D’s “Lock-It Concealer Creme” shows women of all colors, wearing minimal makeup, probably just foundation and concealer, and embracing their natural skin color and their ethnic background with her wide array of shades for each skin shade. Makeup over the years hasn’t always catered to people embracing their natural skin. The origins of foundation makeup lead to some health risks and didn’t accept people for their natural skin tone, Kat Von D’s makeup line consists of solid, well formulated, and successful products, and the influence of social media has impacted the growth of the beauty world for all people.

Most People have Heard comments of how the colored pink is for girls and blue is for boys. A large percentage of society is carried away by that and buy clothes or decorations according to those colors. Discrimination is based largely on stereotypes that have been generated around the idea of "what is the correct way in which a man or woman should act in society", and their roles at work or in their family. This set of preconceived ideas that we use to analyze and interact with other men and women, are gender stereotypes. The article “When Gender Norms Didn't Work for My Kid” written by Erika Kleinman gives us an insight about her personal experience with both of her daughters and how she managed not to get carried away by what society believes is the right appearance for a girl.

This article is about, James Charles, Covergirl’s first CoverBoy who’s pushing the gender boundaries in the makeup industry. This article explains the journey Charles took to get where he is today by providing his input about makeup and how he feels about it. The author also give the audience a boys perspective of makeup and being in the makeup industry by interviewing him. This article supports my idea by including the topic of males in the makeup industry due to society change in gender boundaries. Therefore, this article provides a different perspective of makeup that allows me to understand why males wear makeup, why and how they feel about it

“I always knew I had a greater purpose than my regular 8-5 job," Falicia Fracassi of Fracassi Lashes said. Even when working in customer service, “Ladies would stop me on my break and they would talk to me about beauty ideas. I discovered that small changes in a woman’s beauty routine made them happier. I knew it was time for me to go at this full-time. I didn’t see anything past that but my own business–specifically eyelashes. I had always seen it as a side hobby, but it began to take over my life. People began to know me as the eyelash lady

Craig’s worries about his son’s actions being more feminine as a result of playing with feminine toys is not uncommon. Many parents may become worried if they start seeing their child being more interested in playing with toys designed for the opposite gender. A hypothesis can be drawn up by stating that if boys with typically female toys, then there would be an increase of femininity traits of passiveness.

Covergirl is a very popular makeup brand and has been for over fifty years. To add to their credibility, Covergirl uses well-known celebrities in their advertisement campaigns to help sell their product. Celebrities influence

In “Why Boys Don’t Play With Dolls,” Pollitt writes about the differences between growing up as a boy growing up as a girl. She brings up the stereotypes that society naturally creates between genders in early ages, which leads to the lifestyle and path that boys and girls are raised in. Parents and feminist alike play a big part in establishing these sex roles. They raise their kids wanting them to be successful at what they are expected to be good at based on their gender and the trend that has been set before them.

Additionally, she is aware that her son could be outcasted if he doesn’t follow the trend as other young male children are. Instead, he takes an interest in things that aren’t seen as masculine and are not seen as something a man would

Fashion plays a major role in a person’s life because it is expressing how one looks and feels about one’s self. Clothing, accessories and makeup communicate fashion, which are all successful ways of bringing attention and persuasion to popular fashion brands. However, can also lead consumers to higher standards thinking that they can resemble the professional model posing in the advertisement. Like a Cover Girl advertising fade proof, waterproof, and ignore- proof mascara and new intense eye shadow blast that has a photo of Drew Barrymore behind a light grey background with light blue eye shadow around her entire eye. Likewise, revealing Drew Barrymore’s greenish blue eyes with perfectly curled black eyelashes that one can have from the use of this particular new Cover Girl eye shadow blast and mascara.

Covergirl has spent an extensive amount of money and time to reach its first position, in the cosmetics market. To reach first position the company spends millions of dollars on marketing campaigns, which include television sponsorships and advertisements. Covergirl cosmetics are the official sponsor of the reality television show, America’s Next Top Model (Niti, 2014). The winners of the show have modeled for the

We live in a world surrounded by beauty standards, From the Moment we step foot on earth, until the day we die, we are taught that if you are beautiful, you are happy, wealthy, and have fun. Even as children, we learn that beautiful princesses and princes will live happily ever after, while the witch or troll lives in pain and rejection. Gorgeous Hollywood stars are the royalties of our society, and no matter what age you are, we all share one thing in common: beauty is important. The beauty industry has taken advantage of this and advertise unique products that will change beauty standards. Covergirl, a leading business, is ruling on top on most beauty companies in the US. The ad I chose from 2016 features In this ad,beautiful red-headed model standing with the company's (Covergirl) blue eyeshadow on her eyes. To the side, a couple of tubes of the eyeshadow with one open container. The shimmery liquid eyeshadow is an eye catching and is sure to make people look. Above the eyeshadow, there is writing saying "Fade-proof. Waterproof. Ignore-proof!"in big, bold text, to catch the future customers eyes. Covergirl is written slightly up the model in metallic purple. The text is written this way to compliment the eye shadows shown in the picture, and to interest the reader. After researching, Covergirl isn't as good as it seems.

The Covergirl 2017 Katy Perry ad shows her new lipstick and mascara collection, Perry is seen throughout the whole ad with different color dresses representing the shades of the lipstick and for the mascara she changes into a black and white dress to signifying the black mascara. The 12 shades of lipsticks also come together with her makeup, the whole ad is made to signifying the old days and how women would wear nice bold pink colors and long lashes. The producers use different forms of attraction to get the viewer to buy the product: having Katy Perry in the ad, showing the colors of the lipstick in every way they can, and how the cat represents the name of the collection Katy Kat matte lipsticks.

The broad research questions of the study are the role of male and female in the society, cases of tensions during childhood to conform to a specific gender role or behavior and how parents try to shape the gender of their children through gender behaviors, toys, and games (Westbrook and Schilt, 2014). Besides, the interview will cover gender-specific expectations and how people think of being either masculine or feminine. According to the interview, the three people I interviewed had similar answers concerning the issue of gender and sex. Parents try to shape their children sexual and gender expectations through toys, games, and teaching of gender behaviors. In addition, most people feel the pressure of fulfilling