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Influence Of Dick Hebdige On The Role Of Culture

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In the mid-late 20th Century there was debate among intellectuals regarding the formative role of “culture” as opposed to “nature.” At the time, Dick Hebdige, a cultural studies scholar, shifted his attention to the study of subcultures. He believed that the subversive power of subcultures could be useful to further understand misconceptions of natural, and supposedly immutable, aspects of society. In 1979, he published his book Subculture: The Meaning of Style, exploring the subcultures’ styles as powerful tools to resist the apparent “natural” culture imposed by the dominant culture. Inspired by Barthes, Levi-Strauss and Saussure, Hebdige argued that subcultures communicate to the social world through their appearances and norms. According …show more content…

(99) Hebdige’s analytical tools are useful to gain understanding of the bodybuilding subculture and how their body image disrupts the “natural” order of our contemporary society. By appropriating the body itself and applying it to an ‘unnatural use’ or, in Hebdige’s words, making the body ‘obviously fabricated’ (101), this subculture is showing the power of ownership over their own bodies in a society that is deeply controlled by the dominant culture. Although the bodybuilding subculture succeeds at using their bodies as a form of deviance from social norms, critical analyses of bodybuilders also suggest that this subculture also ends up reverting to conformity. Since they use their bodies as a form of self-empowerment, they rely on preconceptions of the dominant culture such as gender and social stratification to try to advance in the social …show more content…

In “Social Suppliers: Exploring the Cultural Contours of the Performance and Image Enhancing Drug (PIED) Market among Bodybuilders in the Netherlands and Belgium,” a group of scholars explores the reasons and motivations of individuals who comprise part of the bodybuilding subculture to get involved with PIEDs (enhancing drugs). They find that the use of illicit drugs became the norm, not the exception within the bodybuilding subculture: “Within these bodybuilding communities a process of “cultural normalization” (Pearson, 2001) has taken place regarding the use and supply of PIEDs”(9.) This means that bodybuilders’ desire to transform their body and to be outside of what has been considered normal by society often goes beyond their biological capacity. The use of illicit enhancing drugs thus become a vehicle for many members of this community to achieve their goals of massive muscular gain. Thus, Voortman’s argument that body modification comes from psychological desire to create an identity and facilitate self expression is helpful for us to understand these motivations. Bodybuilders’ willingness to risk their health and break the law in order to transform their bodies and create a new

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