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Intel Pestel and Five Forces Analysis

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1. PESTEL:

Strategic analysis is basically concerned with the structuring of the relationship between a business and its environment. The external environment which is dynamic and changing holds both opportunities and threats for the organizations. The organizations while attempting at strategic realignments, try to capture these opportunities and avoid the emerging threats. So it is very important for organizations like Intel to study and understand about the external environment. To do this, we can use the PESTEL framework.

P POLITICAL
E ECONOMIC
S SOCIO-CULTURAL
T TECHNOLOGY
E ENVIRONMENT
L LEGAL

In PESTEL framework, the external environment is classified into six broad categories: Political, Economic, Social, …show more content…

This is especially important for an IT company such as Intel as it can be the key for the companies to survive or the reason which made the failure of some IT companies. There are more and more consumers in the wireless industry, nobody can argue that the PDA and cell phones have become so popular; they are the new digital trends of this era. Intel cannot ignore this profitable industry. So it has researched and announced the new chip “Atom” for mobile devices which is believed to “unleash new innovation across the industry." said Intel executive VP and chief sales and marketing officer Sean Maloney (Geoff, 2008).

Environment:

Environment conservation and protection is an issue, which has gained prominence because of deteriorating environmental balance which is threatening the sustainability of life and nature. Nowadays, environment problems have become the big matters. Every tech companies have to take the key roles to solve them including Intel. The company has proclaimed the Climate Savers Computing Initiative. The Initiative’s goal is to reduce global computer CO2 emissions by 54 million tons per year, equivalent to the annual output of 11 million cars or 10-20 coal-fired power plants. This clearly shows that Intel is trying its best to reduce the pollution of the environment.

Legal:

Nevertheless, with globalization, the rules of competition, trade mark rights

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