International Automotive Manufacturing Companies For This Annual Report Project Essay

General Motors, an American borne company established in 1908, designs, builds and distributes a wide range of cars, trucks, crossovers and automobile parts worldwide. The company’s automotive operations adhere to the demands of consumers stationed internationally through its four primary automotive regions: GM North America, GM Europe, GM International Operations and GM South America. GM North America targets and serves the demands of customers based in North America with vehicles manufactured and marketed under the Buick, Cadillac, Chevrolet and GMC brands. The demands of consumers outside of North America are primarily met with vehicles manufactured under the brands Buick, Cadillac, Chevrolet, GMC, Holden,

General Motors is one of the most highly decorated American car manufacturers in the world. Winning top honors from the Global Supply industry (Awards). General Motors earns countless awards throughout the brands of the company year after year. Founded in 1897 by William Durant, General Motors is one of the world’s largest car manufacturers. With Mary Barra’s leadership, General Motors produce cars, trucks, and hybrids. GM owns 18 brands, but their most famous makes are Cadillac, Chevrolet, Buick, and GMC (GM Profile). The purpose of this paper is to pinpoint General Motor’s strengths, weaknesses, opportunities, and threats.

I will be comparing both companies General Motors Company and Ford Motor Company for the past three years. We will be able to see all the trends these two automotive manufacturers have and which one may be better to invest in by looking at the last few year’s ratios and percentages. This will give us a better understanding and the knowledge of who maybe the industry leader and who is the follower. These are both major corporations that strive off customer loyalty and both competing on a global scale to make their mark in the one of the top automotive manufacturers in the world. This analysis will give us an understanding of what lies ahead in the future for these two manufacturers.

I'm passionate in the automotive industry. I set a professional standard when I'm present to; clients, customers, colleagues/employers in the workplace. I really enjoy working alongside with people and develop relations with customers/clients. I'll meet every aspect/tasks that the job would deliver; underlining my responsibilities. Showing my gratitude towards companies guidelines and what it represent is the basis of what I'm capable

Most are sold through franchised dealerships, although up to 5% of deliveries go to institutional buyers (mostly rental companies)

Topic: The percent of obesity among Americans has been increased due to inactive way of life.

There are many issues that are currently facing the American Automotive industry, especially in terms of environmental factors. The automotive industry has been around for a very long time, and is a relatively stable industry, but there are still areas where automotive companies need to adapt and if they fail to do so, they will be at a disadvantage against their peers, both here in America and also globally. In this essay I will break down a few of the issues that I believe are plaguing the American Automotive Industry.

General Motors is one of the largest car manufacturing companies in the world. Best known for their automobiles, General motors have become a household name and an empire. It did so not only by selecting the right brands and manufacturers to work with but by remaining innovative and creating designs as rapidly as society develops. If you don’t think of GM when thinking of the auto industry, surely one of their many popular brands comes to mind.

General Motors enjoys a major market share in global automotive industry. One of its major strengths is its strong branding and market position. General Motors can be considered as one of the pioneers of modern vehicles. As per data monitor, GM had a leading share in North America and South America and in Europe it held fifth position. Similarly, it holds second position in other major segments. GM bears a strong branding. A lot of prestigious brands are provided by General Motors such as Chevrolet, GMC, Buick, Cadillac and Opal. Like Toyota, GM also has various production facilities in 31 different countries. This strong global presence allows GM to have access global markets way easily as compared to manufacturers with centralized structures. Thus, GM relies less on exports, manufactures its brands locally and is also involved in

BMW stands for Bayerische Motoren Werke. It is a German based automobile manufacturing company. It was founded by Franz Josef Popp in 1916. BMW’s headquarters is in Munich, Bavaria, Germany (SECOND CITE). With 105,876 employees as of 2012, BMW is one of most admired, respected and trusted automobile manufacturers. BMW traces its roots back to Karl Rapp and Gustav Otto. In the year 1916, Gustav Ottos company merged into Bayerische Flugzeug-Werke AG (BFW). In 1917 Rapp Motorenwerke company became Bayerische Motorenwerke GmbH, which was converted into a Limited Public Company in 1918. BMW AG then transferred its engine operations- including brand names- to BFW by 1922. BFW was founded on March 7 1916. Therefore BFW’s founding has gone down as BMW’s founding date. The BMW logo represents the Bavarian state colours. At first BMW started out as a engine manufacturer but by 1928 it became an automobile manufacturer. ( FIRST CITE)

Toyota Motor Manufacturing, U.S.A. (TMM) is deviating from the standard assembly line principle of jidoka in an attempt to avoid expenses incurred from stopping the production line for seat quality defects. This deviation has contributed to the inability to identify the root cause of the problem, which has led to decreased run ratios on the line and an excess of defective automobiles in the overflow lot for multiple days. If this problem isn’t fixed quickly, an increased amount of waste will continue to be incurred and customer value will be threatened.

Ford Motor Company has been in business since 1902. Since that time Ford has grown into a global company in spite all of the competition. In 1987, Ford has a record profit of $4.6 billion. It was during this time that import manufacturers were starting to make their cars in North America and creating more competition in the auto industry (Holusha, 1988). It has not always been easy for the manufacturer, there have been tough times, but always seem to weather the storms. Despite these tough times, Ford Motor Company has not filed for bankruptcy, even though Henry Ford himself had twice before founding Ford Motor Company (Dunlop, n.d.). The company has continued to expand their business with new products and new auto designs.

BMW is a leader in the automotive industry when it comes to CSR management. BMW’s vision statement says “The BMW Group is the world’s most successful and sustainable premium provider of individual mobility” (Sustainable Value Report, 2015, p. 9). BMW has a long, established history of consistently improving their social responsibility policies and processes. In fact, BMW was the first automobile manufacturer to appoint and environmental officer (McElhaney, Toffel, and Hill, 2004, p. 104).

Toyota Motor Manufacturing USA, Inc is dealing with an increasing problem regarding seat supply, and one of the main reasons for this issue is due to seat defects. This has led to a decreased run ratio on the line, as well as resulting in the rising number of vehicles sitting off line with defective seats or no seats at all thus requiring overtime to make up for the loss of production. In addition, it should be mentioned about the way Toyota Motor Manufacturing handles the defective seats as they migrate towards the TPS (Toyota Production System) standards.

Strategic planning is one of the most crucial activities in any organization because it determines the company's operational course. Strategic goals will determine the company's tactile objectives while pursing various opportunities. These can be developed by a variety of means and there are complex models which have been developed to assist decision makers in applying appropriate techniques in building a strategy. This analysis will look at the company's performance over the course of the last few years and then develop a SWOT matrix to make recommendations.