Bmw : The World 's Most Successful And Sustainable Premium Provider Of Individual Mobility

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BMW is a leader in the automotive industry when it comes to CSR management. BMW’s vision statement says “The BMW Group is the world’s most successful and sustainable premium provider of individual mobility” (Sustainable Value Report, 2015, p. 9). BMW has a long, established history of consistently improving their social responsibility policies and processes. In fact, BMW was the first automobile manufacturer to appoint and environmental officer (McElhaney, Toffel, and Hill, 2004, p. 104).
As a potential investor in BMW Group, this sustained focus on, and consistent improvement of environmental sustainability has a strong influence in convincing environmentally conscious stakeholders to become investors. BMW has maintained their CSR reputation throughout their “30 production and assembly plants in 14 countries and approximately 6,000 dealerships in 140 countries” (Bouw, 2016, para. 5). For this reason, it could be important to potential investors for corporations such as BMW to report continually on their CSR policies, successes, and areas which may need improvement. Seele and Lock (2015) support this saying, “Seen in the sense of a stakeholder involvement strategy, CSR communication may help firms achieve the requested moral legitimacy” (p. 403).
BMW CSR Report
Looking at the website for the US BMW factory, https://www.bmwusfactory.com/sustainability/, stakeholders get a glimpse at the importance BMW places on sustainability. BMW Group 's sustainability website states,

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