Introduction Of Ultimate Business Disruptors : Internet, World Wide Web

Web 2.0 has created a “Horizontal Revolution” (Solomon, 2015, Unit 1). Traditional media uses a top-down, or vertical, approach. The organization decides on the marketing message it would like to disseminate, and through traditional marking channels they distribute that particular message. However, in this Horizontal Revolution, messages about companies and their

I was also directed from Google.co.uk to a number of personal and private blogs and forums that satisfied my search criteria. All these Web 2.0 tools greatly assisted me in completing my task and equipping me with the knowledge to do these again in future. “Web 2.0” is a term coined by Tim O’Reilly in 1999 to describe non – written script web pages. They allow me to improve my knowledge base and develop working understanding of IT systems through the use of Blogs, podcasts and Videos.

Pritchett, C. G., Pritchett, C. C., & Wohleb, E. C. (2013). Usage, barriers, and training of Web 2.0 technology applications. Srate Journal, 22(2), 29-38. Retrieved from http://search.ebscohost.com.proxy.cecybrary.com/login.aspx?direct=true&db=eric&AN=EJ1015771&site=ehost-live

Online document services such as Google Docs and Microsoft Office Live Workspace allow documents to be created, edited, and stored online for collaboration by multiple people in multiple locations. Web 2.0 innovations including social networks and wikis are being utilized to support this interaction. Employees no longer have to be chained to a desk in an office building from the hours of nine to five (Bughin, Chui, and Miller; Robbins, and Coulter 196-197).

In 1999, Tim Berners-Lee wrote Weaving the Web to chronicle the creation and purpose of his major invention—a revolutionary piece of engineering that reinvented the modern world itself: The World Wide Web. In his book, he explained “the Web is more a social creation than a technical one. I designed it for a social effect—to help people work together—and not as a technical toy”. Berners-Lee went on to say “the ultimate goal of the Web is to support and improve our weblike existence in the world,” and then described how humans fall into groups, form bonds, and interact with each other. Ultimately, he believed that human interests are “representable and, increasingly, represented on the Web” (Berners-Lee 123). When Berners-Lee launched his invention, he intended that it be a new medium to assist human socialization—a new platform for people to build communities on the Internet. Twenty-five years after the advent of Web 2.0, referred to as The Social Web, this dream can be regarded as a

Firstly, as stated in the Fuch readings the web 2.0 is a marketing ideology which relates to the issue offered in ' The Price of Shame' video that attention to certain issues on social media is magnified by web 2.0, the example given in ' The Price of Shame' was how the press making millions of the humiliation of Monica Lewinsky and everyday people alias consumers were digesting the news to be spread. This expresses the marketing ideology, here, business makes money from the extra attention the online news gains through web 2.0, the internet acts a s a supplier while the people who pay attention to it act as the consumers.

Web 2.0 serves as the foundation of much of the social media and e-marketing platforms being developed today. Originally defined in 2006, the Web 2.0 design objectives have influenced every social network, application and e-marketing application since (Skiera, Eckert, Hinz, 2010). To see the Web 2.0 Meme map which shows the key design criterion and objectives of this network, see the Appendix of this analysis. One of the most influential aspects of this Meme Map is the fact that the Web is now the operating system or platform and users own the data, participating freely and sharing it quickly acorns many different workflows and strategies (O'Reilly, 2006). The Web 2.0 design criterion and objectives continued to have a major impact on how Kudler Foods will be able to capture primary and secondary customer data. For an analysis of e-marketing platforms based on Web 2.0 technologies see Appendix B of this document.

The second generation of the World Wide Web is Web 2.0. The second generation of the web is focused on user needs as an element in sharing information online. Web 2.0 allows for communication between users via a bandwidth of connectivity, the pages which are created within this 2nd generation of the web are created with dynamic HTML. There are many ways in which

The use of Web 2.0 technologies in organizations has introduced innovative ways of collaboration, communication, and knowledge sharing. The result of which is a more productive and engaged workforce. The term Web 2.0 is controversial, but plainly used to describe a new wave of Internet technologies that allows users to do more than just access information online. (Gardner, n.d.) Blogs, wikis and social media technologies are examples of the Web 2.0 applications that businesses can use. These social technologies deliver benefits by multiplying the opportunities for collaboration and by allowing knowledge to spread more effectively. (Bughin, Chui, & Miller, 2009) Lets take a look at these new tools used for collaboration and knowledge portals in organizations and the benefits they create.

Throughout the past 20 years, the focus on the World Wide Web has been a compelling area of social, political, and economical innovation. At one time, the internet was a tool that promoted collaboration in the realm of research as it was used as a means of sharing scholarly documents between universities. However, since that time, the internet has evolved into being a way of life. “Many people use the terms Internet and World Wide Web, or just the Web, interchangeably, but the two terms are not synonymous. The World Wide Web is the primary application that billions of people use on the Internet, and it has changed their lives immeasurably (author unknown, https://en.wikipedia.org/wiki/Internet).” Before there can be an at length discussion

This expansion of the internet has allowed people to share information and communicate on a level that was not imaginable just twenty years ago. This growth has become a tool for people to participate in social media as well as an economic and strategic tool for business today. As more people gain access to the web, new markets open for companies to conduct business globally. Small and large companies can make joint ventures or buy and sell goods around the world with a few clicks of a mouse and entering a method of payment. However these benefits do come with a

In the 2005 article “Design Patterns and Business Models for the Next Generation of Software,” Tim O’Reilly elaborates on the definition of Web 2.0 technology (a concept he had a hand in

The introduction of the ultimate business disruptors: Internet, World Wide Web and communication technologies have revolutionized the way business operates and improving the way people as well as the way people and organizations communicate and collaborate paige. The concept of Web 2.0 (Business 2.0) has earned a lot of prominence in recent years since it has positively changed the global landscape of businesses. Web 2.0 serves as a distinctive communications platform characterized by qualities such as collaboration, content sharing and user contributions eliminating entry barriers for online business. Recently, many businesses and organizations has started extensively implement Web 2.0 applications in hopes of improving communication, boosting collaboration, exchange of knowledge among the participants leading to organizational innovation paige.

It is advisable, at first, to draw up a report of the uses of the Web 2.0, then it is essential to identify what a social network is. Finally, an analyse of the personal and organisational consequences will be made out.

“Information Technology and Business are becoming inextricably interwoven. I don’t think anybody can talk meaningfully about one without the talking about the other.” - Bill Gates