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What Is Social Media?

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What is Social Media?
In the 2010 book, Social Media for Trainers, Jane Bozarth defines social media as referring to material produced online by individuals and “the public,” distinctive from “content produced by professional writers, journalists, or generated by the industrial or mass media” (p. 11). Blogs, Facebook, YouTube, Wikipedia, Twitter, LinkedIn, and TeacherTube are a few of examples of social media technologies Bozarth discusses that “the public” could utilize to produce social media. Each social technology lends itself to a different purpose and the creation of different types of social media; for example, Facebook lends itself to the creation of communities, while Wikipedia lends itself to collaborative projects and knowledge …show more content…

12).
In their 2007 article, danah boyd and Nicole Ellison specifically explore the characteristics of early social media technologies (such as Facebook and LinkedIn) and seek to recommend a common definition for individuals in academic and industry settings to utilize in research and practice. boyd and Ellison found that the backbone of most social media sites is comprised of three elements- 1. the ability of a user to construct a profile, 2. the ability of a user to connect with other users, and 3. the capability to “view and traverse” a user’s list of connections (Boyd & Ellison, 2007, p. 211). Beyond these three commonalities, boyd and Ellison found that the purpose of various social media sites and the content building features offered vary greatly from platform to platform. Some sites are intended for professional purposes, while others are intended for social networking; some offer photo and/or video sharing capabilities, while others office blogging capabilities or messaging capabilities, to name a few (p. 212). While boyd and Ellison’s definition specifically characterizes early social media sites, their findings can be generalized to many of the social media technologies currently available.
The Benefits of Social Media in Training and Organizational Learning In the 2005 article “Design Patterns and Business Models for the Next Generation of Software,” Tim O’Reilly elaborates on the definition of Web 2.0 technology (a concept he had a hand in

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