Beau Kirkpatrick
English 102 Kirkpatrick
Ms. Badur
October 9, 2012
Introduction
For my Investigative Argument I chose to research the relationship between vehicle ads, and the selections the companies made not only to display their ads. Meanwhile also notice which vehicles the companies selected to exhibit on the pages in the magazine. What excited me was the association of the ads, the different audience that reads the different type of magazines, and what the car companies feel appeals to the readers.
Methods and Procedures
Therefore, after realizing my interest in the selection of the placement of these ads I chose to do some research to find out which vehicular ads were used in what magazines to
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I felt this magazine really is a neutral magazine that would have much more of a general audience compared to the other magazines. I found this to be true as the four vehicle ads that were inside the magazine ranged from a truck to a car, also including a mini-van. This founding justified my thought that this magazine would contain a much more generalized audience so the ads would be a bigger variety rather than one or a couple main rhetorical strategies.
Evaluation and Conclusion Now after reading Chapter five in our book it was really interesting to do this investigation of these Automotive Advertisements. After learning all the different rhetorical strategies that the companies use in the visual as well as the print that are used in these ads it suited this paper perfect to go find the twenty five ads to study and evaluate the target audiences as well as their purpose. It was also interesting noticing the stereotypical choices of where these ads were put as I explained in detail in my evidence section above. After chapter five it truly makes sense of why these ads would mention horsepower and speed so often in a Sports Illustrated magazine since they know that magazine is going to be read and prescribed to mostly guys.
Works Cited
Vehicles. Advertisement. Golf Digest July 2012 1-157. Print.
Vehicles. Advertisement. Golf Digest
Over 17 million cars and trucks are sold around the world every year. Amongst the plethora of car companies aiming to convince shoppers that their car is paramount, marketing teams ought to go the extra mile. By developing a persuading advertisement, companies are more likely to sell their products. On February 6, 2011, Volkswagen aired a Superbowl commercial for the first time in over ten years. This commercial would be one that awakens the inner child of millions. By employing pathos, ethos, and logos rhetoric techniques, Volkswagen is able to appeal to consumers in order to sell their new car.
From the color, to the pictures and elements, and even the timing of the ad all did a great job being geared toward their specific buyers. The intended audience for this advertisement was car buyers, male or female, in the age range of eighteen to thirty-five who live an active lifestyle but enjoy luxury products and comfort. There is a lot of context that leads to this conclusion, like the type of magazine, the articles near the ad, and the time that this magazine came out. The magazine that this ad was found in was Sports Illustrated. From this we can draw the conclusion that the intended audience are people interested in sports articles, and people who are interested in sports are generally also active to some extent. Jeep a good job in locating where this intended audience would be, another place you might find an advertisement similar to this one would be in an outdoor magazine, that would cover their intended audience extraordinarily. Jeep also did a great job in the timing of this ad, this issue of sports illustrated in June of 2015. June is the ideal time for someone who young and outdoorsy to look at this car and want it because the weather is perfect for the setting this car is meant to be in. People are generally more active and gear towards an outdoor lifestyle during this time of the year as apposed to if this ad came out in December. This is the perfect timing for this
Being in a spiralling economy, the automobile industry must step up their games to produce attractive advertisements. Creativity is crucial to attract potential buyers and gain more sales. To target specific prospects through ads, the automobile industry usually apply rhetoric concepts to enhance their product’s appeal in every way, and not just purely on the automobile designs. As men are the main target audience, car ads are usually being advertised as appealing and dangerous. Nevertheless, there are other important aspects to be highlighted as well, which can be perfectly marketed with certain rhetoric aspects. Although automobile ads always target the male audience, the industry also understands how partners or family can influence in purchase
Automobiles are the most interesting ads for people, because everyone is always looking for a car with good gas mileage. Like the Nissan Leaf, which says that you will save money on gas mileage, and is more economically efficient than most cars. In their ad, “What If” it shows that their cars are electric, and demonstrates that the driver skips the gas station. Which means less trips to the gas station, and leads more people wanting to save money on gas. The ad shows them driving through parks, and the city. The Chevrolet Volt ad shows that you need to charge your car, instead of putting in gas. The ad features a car parked at a gas station, while the guy goes in the
she stated, "I just wanted to have a threesome but it went wrong" "I cheated on
GEICO’s advertisement located in Men’s Health November 2016 issue targets car owners through the use of several tactics such as segmented targeting, hooking the audience, and appealing to the audience while prying for consumers to make the simple choice; to chose GEICO over their competitors. GEICO is the second largest and one of the fastest growing private auto-insuring companies in the United States (GEICO, 2016). The target audience is reached through the imagery of a stack of cookies to correlate the greed and desire received from the food into the experience provided by insuring your car through GEICO. Additionally, GEICO strives to target customers through attempting to cater to their needs with the intended end goal of persuading them to choose GEICO over the “other guy”.
The scientific advertising pioneered by Rubicam and Gallup revealed many obvious traits about the readers of newspapers. Readers would pay more attention to the comic section of the newspaper showing the simplicity of the consumer (Sivulka, 2012). Polls conducted by Gallup showed that men preferred to read the sports
An advertisement is a paid notice that tells people about a product or service(Advertisement). One of the biggest platforms on TV for an advertisement is the Super Bowl. It is by far the most watched TV event every year. A platform this big cost a lot of money. Super Bowl XLVII and Super Bowl XLVIII cost on average $4 million for only thirty seconds of airtime(Schwartz). Toyota used this platform to introduce the all new Prius 4 during Super Bowl 50 when they aired their commercial, The Longest Chase. This ninety second commercial cost Toyota a bunch of money but, the company believed that it was worth the price. This advertisement shows that the Hybrid group, like the Prius, are the way to go now. And the car’s power and performance are enough to turn any drive into an event worth sharing with the entire world. This Toyota commercial uses reasoning (logos) and emotion (pathos) to show why everyone should own the all new Prius 4.
on the road. By using these ideas, the audience is meant to be convinced to buy a Ram truck for the farmer in them. By using different persuasive techniques, the commercial attempts to persuade
In conclusion, the commercials by Lexus and Volkswagen both make the viewer consider their product. To do this, they use different methods of advertising. Also, both companies target different audiences. When all is said and done, they have varying degrees of success in doing so. Advertising is a fundamental force in today’s society, and because of this, companies must provide the most effective commercials with presentation of as many logical appeals as possible.
The target audience throughout the 129-year history of Popular Science magazine has traditionally been working age males. The advertisements within that magazine reflect the audience in whom they are attempting to reach. From new technological gadgets to old-fashioned tools, the advertisers know what will be attractive to the reader, and to the reader's wallet. Of these advertisers, the most popular by far have been those from the automotive industry. The Ford Motor Company has chosen to strategically advertise within the pages of this magazine on numerous occasions and with various ads that were meant to lure new customers into buying Ford vehicles. It is interesting to notice that the styles of these advertisements are schemed with just
The commercial presents a direct argument situation. The events of the commercial do not provide much backing information about how the car runs or what extra special features the car has; it only provides an emotional and uplifting short story to force the audience into believing in the reliability of the car. By juxtaposing the car with something that most of the general population connects with, the audience will more than likely feel persuaded into believing in the product. This particular discourse assumes the audience’s emotional connection with pets or familial relationships and lays out the reasoning as to why the audience needs that particular car. Through the presentation of the central claim, the commercial, effectively yet simply, portrays the argument in a way that leads the audience to feel a certain way.
The ad was aimed at three audience types. The first audience are consumers, consumers of petrol
Positive aspects. The Chevrolet Company took a big step forward in its advertising campaign last spring. The company decided to have a new promotional form which was to run an ad contest that people can post their video clips about the Chevy Tahoe in its website. The benefit for this approach is to involve people who are really interested in the company’s products in conversation (Rose, 2006). By doing the customer-generated advertising, Chevrolet enhances the relationship with its customers and establishes the customer loyalty. People can share their thoughts and participate in the communication which means they have the power to influence the brand and the
Subaru Canada is selling a new type of car advertisement which shows deviance to societal norms by changing the image of what people think is sexy. Sex sells is a long standing phrase that can be used to define the advertising industry and before this commercial was released many manufacturers marketed “sexy” car advertisements using Sports Illustrated swimsuit models or models of a similar stature. Subaru in lieu of the sexy bikini models has chosen to express their individuality by chosen a cultural representation to poke fun at traditional advertising.