Nt1310 Unit 3 Slogans

Throughout society car sales were always fluctuating. As a result car manufacturers began to use a different approach to increase sales. They began by targeting specific groups thoroughly, and studying common interests shared between specific age groups through advertisements. The advertisements produced by Chevrolet and Mercedes-Benz are all pointed toward unisex, middle aged, working class Americans. The three main advertisements are the Chevrolet Malibu, 2010 Chevrolet Camaro, and a 2010 Mercedes-Benz SLS AMG.

In the essay “What's Natural about Our Natural Products?”, Sarah Federman claims that although many people believe that the word natural on a food label means that a product is healthier than others, natural doesn't actually mean anything, because is an unregulated word. The author describes how marketers use the word “natural” to bait people in to buying a certain product thinking that is better than another “unnatural” product. She says that the word is most prevalent at the grocery store, and gives examples of different products with the word “natural” on their label. Federman explains the difference between the products that don't have “natural” on the label and the ones that do. She states that, often, the “natural” food products are more

Walter Thompson, “Will Your Car Do This?” advertisement was formatted with huge blocks of text, statistics, and graphs explaining how each piece of the car worked . The advertisement also made sure to touch on safety and compared the inspection process of cars to those of an elevator in order to connect the new vehicle with a familiar and comfortable idea. However, once cars became more prevalent and weren’t so new anymore, they adapted the function to show status. Thusly, in 1911, Baker Motor Vehicle Co. came up with an advertisement titled, “The Social Prestige of Baker Electric” . This advertisement portrays a Baker Electric car parked in front of the Orchestra Hall, surrounded by upper class men and woman on the street in order for the viewers to associate the car with prestige. In Susan Strasser’s Essay on modern advertising, she wrote that in this time period “the goals of advertising shifted from an emphasis on providing information to an attempt to influence buyers by any means possible” . Advertisements used to only display a picture of the car with statistics, but the new change was placing the car in a scene to correlate and associate emotions. In this case the goal was to associate a brand with the top of the social hierarchy. However, during the 1920s, the role of automobiles shifted

Companies use advertising to persuade the feelings of their buyers. This advertising gives the viewers the feel of an alternate reality, rather than a simple use of a product. For example, looking at Lincoln’s official commercial for the MKX, it is clear to see that Lincoln is not trying to sell just a car, they are trying to sell the experience. I believe that this commercial does a very good job at portraying the attitude towards reaching a neutral crowd, and that Lincoln is trying to make their viewers feel a sense of elegance of owning and driving the MKX.

While ethos and audience appeal were very strong parts of the article, this is the strongest because he/she identifies these common misunderstood words and simplifies their true definitions with evidence. Again, the definition of ‘natural’ is “the FDA has not established a clear—and enforceable—definition for the term ‘natural’…led to…consumer confusion and even lawsuits against food companies” due to the fact they are potentially misleading the consumer (“Why Natural” 4). Up above I have stated what the policy is for the term: ‘natural’. “Healthy” on the other hand mean according to the FDA, “the product must meet certain criteria that limit the amounts of fat, saturated fat, cholesterol and sodium, and that require specific minimum amounts of vitamins, minerals, or other beneficial nutrients” (“Why Natural” 4). The author also did a good job of getting outside sources to bring some light onto this situation like Marion Nestle (PhD, MPH, author of What to Eat) and Barbara Schneeman (PhD, director of FDA’s Office of Nutritional products, Labeling and Dietary Supplements). Having these reliable sources helps the author’s credibility because they agree that these terms can be confusing. It also helps because it shows that he/she is not just stating that these terms are confusing, but also looking to others

Advertisements are used all over the world to depict a company's merchandise that they are trying to sell to their targeted audiences. By the way a company illustrates an advertisement it can either push someone into purchasing the item or by turning them away, it all depends on how the company represents the advertisement. In the United States the estimated cost of advertising is about 220.55 billion (Statista). However, companies alone can spend up to one million-plus on ad’s (Business Insider). In the BMW advertisement, there needs to be strategizing involved so the ad can influence people to not drink and drive, have an emotional attachment, and have the ideal image of someone healthy and being to function properly.

Finally, a car that can get me wherever I need to go and beyond! Is that the first thing that comes to mind when this advertisement is seen? Well obviously this car can’t take anyone to the sun. But, doesn’t it make the reader wonder how far it can actually get them? I don’t know much about anyone else but it makes me want to scope this car out and see what it is capable of! This friendly print ad was found in a Us Weekly magazine that was sent out in January of 2016. Let’s now take a look at why this ad was produced, who it was intended for, what’s important, and much more.

An advertisement is a paid notice that tells people about a product or service (“Advertisement”). One of the biggest platforms, on TV, for advertising is the Super Bowl. To get an advertisement to be broadcasted during the Super Bowl is very expensive. Super Bowl XLVII and Super Bowl XLVIII cost on average four million dollars for only thirty seconds of airtime (Schwartz). Toyota used the Super Bowl to introduce the all new Prius 4, and launch their new campaign “Comedy of Errors”. This ninety-second commercial cost Toyota north of 10 million dollars but the company believed that it was worth the price. This advertisement presents to us that the Hybrid group, like the Prius, is the new ride everyone wants. And the car’s power and performance

The making of cars has come a long way in today’s society. In the February 2016 issue of The Oprah Magazine, an advertisement from the Chevrolet Company was placed showcasing its new 2016 Malibu Chevrolet. The effectiveness of the ad uses a variety of persuasive factors to attract a specific audience. The usage of vivid designs, convincing phrases, and effective ad placement further increases Chevrolet’s attempt to attract consumers.

Organic food is a $29-billion-dollar industry and is growing. Organic food is food that are manufactured, processed and handled using only organic means that meets FDA guidelines. Natural food can be labeled freely with very little to no guidelines. While conventional food still has guidelines but not as strict and being able to use chemicals and be synthesized themselves. Organic foods also have varying types from, Organic food which is an item that is produced using organic means, with strict standards from the FDA, natural labeled foods are items that are minimally synthesized and these foods don’t not have the same standards as organic foods. While organic and natural food might sound better many including myself think that natural

Consumers are constantly surrounded by advertisements and these advertisements play a significant role in affecting people’s daily decision-making. Automobiles continue to be one of the fastest growing industries, especially in the United States; therefore, advertisements are crucial and are constantly changing to meet the requirements and needs of the consumers. In order to target the desired consumers and market effectively, the advertising techniques need to be different from traditional gasoline vehicles because the consumers must be able to compare the types of vehicles out in the market and find the type that best suits their demand. In this case, consumers are contemplating between traditional gasoline vehicles and electric vehicles (EV). There are three ways of advertising that carefully examine how each type of vehicle can satisfy the specific demands of their potential customers; therefore, automobile companies must compete endlessly to come up with advertisements that target consumers right at the heart focusing on manufactures’ ethics, consumers’ psychology, and trends.

* Keeping all their ingredients natural. This strategy reinforces the initiative of the company only producing food that is healthy and good for their consumers. The fact that only natural products are used means that their product s has a positive health benefit minus the additives and therefore keeping the focus on the company’s brand name ‘innocent’ connatating purity.

When you are contemplating your own weight loss plan, how important do those two little words, “All Natural” become to you? To many people, this is an instant guarantee and now they can rest assured that all of their weight loss dreams will miraculously become realities and there will not be any adverse side effects to hurt them physically or even emotionally. All Natural seems to imply to many people that everything else is okay as long as what they are taking is all natural. Not only is assuming that just because something is all natural that it is healthy foolish, it can also be very hazardous to your health.

While it is made clear that the term “natural” is nonsense, the consumer does not realize this. In 2012, Consumer Reports did a survey on the perception of the term “natural” on food: While over 60% of those surveyed believed the term to mean a product lacking pesticides, GMOs, and artificial ingredients, the word means no such thing. 62% go out of their way to buy foods specifically labeled natural, which represents how impactful the word is. Just by slapping the word on a package immediately makes it more profitable, with no drawback suffered by the marketer. This abuse is not simply limited to “natural:” “artisan” doesn’t have any legal definition (Bell), yet is used in many meats, cheeses, and breads. While “cage-free” chickens aren’t legally allowed to be stuck in a tiny

If one was asked to describe ‘natural’, most likely they were to say “sometime made by nature”. This is what people are expecting when they eat food that is labeled as ‘natural’. Little do they know, it is not what they are getting. These foods can contain “antibiotics, growth hormones, and other similar chemicals”. According to Merriam-Webster the definition of natural is “existing in or caused by nature; not made or caused by humankind”. Antibiotics, extra hormones, and other chemicals are not natural. Therefore, the manufacturer should not be going around sticking the ‘natural’ label on its products.