Strategy Since Samsung’s Note 4 is considered to be a hybrid between a smartphone and a tablet, its main identifiable market is middle to upper-middle class Android smartphone users who desire a premium product. These users have recently been switching to the iOS-based iPhone, which is known for its higher price point. As of 2015, Android users still comprised approximately 78% of the overall market share for smartphones. Given the absence of more substantive data regarding the demographics and psychographics of Android smartphone users, one can reasonably surmise the following regarding an identifiable market segment for the Samsung Note 4: annual household income of $40,000 plus, single and married, education level ranging from some college to a doctorate degree, gender of both male and female, values productivity and efficiency, values innovation, early adopters when it comes to tech products, and competitive/strivers. The next question, of course, is why are some Android users switching over to the iPhone? The reasons could be a desire for the intuitive simplicity that comes with iOS, a desire to be associated with the status of the Apple brand, a perception of higher quality, and a desire to take advantage of synching capabilities across Apple’s multiple platforms (Mac OS, iTunes, etc.). Samsung should further refine its target market for the Note 4 through further segmentation. The target market for the Note 4 will be current Android and iPhone users in
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Technology has become a huge part of everyday life, and people seem to have one great debate and are fighting over which is the best phone, iPhone or Android. The Apple iPhone is a cellular smartphone that was created and is maintained by Apple Inc. Android is another type of smartphone that is accessible to consumers, but the operating system is powered by Google and many different companies produce Android devices. The different operating systems and interfaces have created a long and carried out debate to which was superior. iPhone is the better phone and there are many reasons as to why it is superior to its rival, Android. The iPhone’s sleek and beautiful design has users’ hands fondling the device and never putting it down. The
“More than three billion people worldwide now use the internet (Time), and 80 percent of them access if from their smartphones” (Smart Insights). A smartphone is a mobile phone that performs many of the functions of a computer, typically having a touchscreen interface, and much more. There is an abundant amount of smartphone brands out there in the world and while they all cost different prices, they all perform the same job. Each person uses their smartphone for various reasons, whether it’s for work or to make calls or texts. Smartphones have changed society in various ways, both good and bad. Although countless individuals think that smartphones have ruined American society, smartphones have actually benefited society because of more safety precautions, information on hand, and entertainment.
In this report, I prove that Apple’s iPhone has dominated all other smartphones in the years leading up to 2016. It is the epitome of what a globally recognized product can accomplish when considering how quickly it globalized and the image it provides for those who buy an iPhone. Owning one of these phones is not only a statement, it holds power and value that other smartphones simply cannot top. The company owns the stage when compared to other smartphones, and it’s journey to become the world’s second-largest mobile phone manufacturer is truly incredible. In fact, not only does it lead in technology and phone production, it’s become the largest publicly traded TNC in the world. Everything from its assets to its brand loyalty prove why it has expanded across the globe, and will continue to for many years to come. Apple Inc. has globally expanded by outsourcing nearly every level of its production and became one of the most successful and revolutionary TNC’s in the world, mainly due to the release of the infamous iPhone in 2007.
“In 2011, 92.8 million people in the U.S. used smartphones. By 2015, 190.5 million people used smartphones” (Holt, 2016). This new technology has vastly spread throughout the world and has improved the way Americans live their lives. Cell phones have given smartphone users numerous advantages, such as connecting the world, and enabling their multitasking skills. The usage of cell phones has gone to users heads as they have become addicted to their screens.
Due to advances in technology, smartphone availability and use is far more widespread than in the past. According to a study done by Ericsson, Singapore
Over the last decade, electronic-based companies such as Samsung and Apple have collaborated with cellular-phone carriers, and have studied the average consumer to find endless ways to improve the cellular phone. As a result, the smart phone was born. With their ability to provide users with instant access to communication, entertainment, Internet access, calendar, news, social media, and much more, the smart phone revolutionized and shifted the path of modern technology. In 2006, Apple began this revolution with their release of the iPhone. Being the first proper smart phone, many other companies attempted to mimic the unbeatable features and technology that Apple had included with the iPhone.
Smartphones are a mobile technology that utilizes an advanced operating system in portable devices. Currently, the advanced operating systems employed on smartphones are IOS and Android. IOS was developed by Apple and is exclusive to its mobile devices only. However, Android is an open source operating system that is utilized by various smartphones on the market. Nevertheless, current smartphones employing either operating system encompasses the capabilities of a cell phone, camera, computer, mp3 player, external hard drive, GPS, and internet connection. This collection of technology on one device makes it very advantageous for businesses and convenient for individuals. According to Smith (2015), this is supported by the fact that 64% of American adults have a smartphone for various tasks.
The Iphone 7/7 Plus are the pretty much the same as the Iphone 6: the only thing that changes is there is no longer a headphone jack. People are furious with Apple’s new phone design. According to “This is What the New Iphone 7/7 Plus Actually Does” from Buzzfeed, states “In January a report said that the next phone would lose the jack.” But why? Not only do we lose our way of listening to music but they expect us to pay $150 extra for Earpods. Earpods are the new bluetooth headphones. Apple also has people upset with the taking away the front camera. Now they take away our right to selfie? On the other hand there are some positives to this outrage. The new phone is now waterproof. Another thing is it catches more
1.2 billion mobile devices were sold globally in 2013. 10 billion devices, smartphones and tablets, will be in use by 2019 (Harris, 2013). The prevalence of mobile gadgets has steadily risen since; Cisco (2015) writes that “globally mobile devices and connections in 2014 grew to 7.4 billion, up from 6.9 billion in 2013. Smartphones accounted for 88 percent of that growth, with 439 million net additions in 2014. There were nearly 109 million wearable devices. In 2014, the number of mobile-connected tablets increased 1.6-fold to 74 million, and each tablet generated 2.5 times more traffic than the average smartphone.” Within these statistics, Allsopp concludes Apple sold
The device commonly regarded as the first to realise widespread success in the smartphone market was the Blackberry. However the handset, referred to as the ‘crackberry’ (Middleton, 2007) after the feeling of addiction many users felt towards it, was quickly joined in the market by companies such as Apple and Samsung. The intriguing market seems to be constantly evolving and is still an emerging market subject to multiple market forces. Many economic theories can be applied to this market including Monopolistic Competition, Platform Competition along with Network Effects and Tipping Points. The market has seen the evolution of smartphones from a keyboard based device with closed operating systems into thin, touch
Samsung is a multinational Korean electronics company engaged in designing, manufacturing and marketing mobile communication and other media devices, as well as related software, accessories and third-party applications. They are one of the most well-known electronic brands in the world. According to Mintel (2017), Samsung is still the world’s number one smartphone vendor and along with Apple they dominate the smartphone market with 66% of the market share. Samsung currently operates in relatively 84 countries and have hired more than 320 million employees working for them. In the recent period, it has been focusing on making products that help people lead a better and smarter lifestyle.
“I got a notification on my iPhone to update a few Apps. When I went to the App Store to do so, there was an error and the download stopped abruptly. I tried again after a few minutes only to find out that my iPhone apps were not updating. What should I do?”
Pew (2017) examined the change in ownership of smartphones over time in the United States, the relationship to owning other mobile devices, and the prevalence of smartphone dependency. American are increasingly connected to the “digital” world via smartphones and other mobile devices. According to Pew research surveys in 2017 over 95% of Americans own a cellphone of some kind while 77% own and operate a smartphone. The percentage of smartphone ownership has increased tremendously compared to the first survey conducted in 2011, where only 35% of Americans had a smartphone. Smartphone ownership also exhibits a wide variation based on age, household income and educational attainment while maintaining a correlation with ownership of other mobile devices.
Steve Jobs once said, “Every once in a while a revolutionary product comes along that changes everything. It's very fortunate if you can work on just one of these in your career.” On January 9th, 2007 Apple changed this society by introducing the iPhone, virtually putting the world in the palm of society’s hands. IPhones provide individuals with the latest technology, allowing one to do anything from chatting with friends to measuring ones heart rate. This innovation is excellent and makes society’s lives a lot easier by the simplicity and instant gratification. Although helpful to everyone, iPhones have become addictive. This current generation has become attached and less self-reliant, now relying on the technology of a phone. IPhones
Your phone has to handle a lot of stuff. You will store photos, videos, games, documents and all sorts of other files on it. It’s no wonder it might start showing signs of clogging up and performing bad. The solution is to optimise every function and to give your smartphone a good clean.