2007: The Year that Changed it All
1st Section:
In this report, I prove that Apple’s iPhone has dominated all other smartphones in the years leading up to 2016. It is the epitome of what a globally recognized product can accomplish when considering how quickly it globalized and the image it provides for those who buy an iPhone. Owning one of these phones is not only a statement, it holds power and value that other smartphones simply cannot top. The company owns the stage when compared to other smartphones, and it’s journey to become the world’s second-largest mobile phone manufacturer is truly incredible. In fact, not only does it lead in technology and phone production, it’s become the largest publicly traded TNC in the world. Everything from its assets to its brand loyalty prove why it has expanded across the globe, and will continue to for many years to come. Apple Inc. has globally expanded by outsourcing nearly every level of its production and became one of the most successful and revolutionary TNC’s in the world, mainly due to the release of the infamous iPhone in 2007. In the same year, Apple was renamed to Apple Inc.; previously it was Apple Computer, Inc. The new name was an image move, showcasing the company’s shift towards consumer, life-changing products. Upon researching this transnational corporation, what I found most interesting was their simple approach to advertising. It reflects the lifestyle that iPhone owners accomplish by utilizing this product to
The product that I choose for my commodity chain project was the Apple IPhone that has been one of the most popular cell phone devices since its initial release in June of 2007. The idea around me picking the iPhone revolved around the fact that I have owned every generation Apple IPhone since the first generation IPhone release and am very familiar with its technology and background. In the initial part of this paper, I will discuss the rudimentary junctures in the iPhones commodity chain such as manufacturing and retail sale. In the latter half of my paper, I will then specifically investigate into the people who physically produce the iPhone and their living conditions, ways of life, and overall character. It is important to understand that even though Apple is a very profitable company that sells successful, unique products, they still use a contract manufacture known as Foxconn that is known for their harsh work environments and poor labor treatment.
New top-end mobile phones such as the Apple Iphone are allowing a new class of mobile to emerge in the world today. Combined with its ease of use, rich design, and well-organized application system through Apple App Store makes the Iphone an appealing platform for development of other smartphones. The Apple IPhone was released on June 29, 2007 by CEO of Apple Steve Jobs (Honan). The IPhone offers many of the innovative features found on competing devices, but it also differs from other smartphones on the market.
Apple 's current mission statement is "Apple designs Macs, the best personal computers in the world,
Apple’s iPhone and iPad has gained a large share of the smart phone and computer tablet market. Mitchell (2011) noted that competitors have released their own versions, and almost overnight, a new technological commodity has become a competing force in the business world. Apple has introduced many innovative features and has redefined the mobile-device and computer tablet landscape forcing the competition to evolve and play catch-up in many cases (DesRosiers, 2010).
Apple is “the world’s most colorful company,” Linzmayer, Owen . Apple Confidential 2.0. 1st. San Francisco, CA: No Starch Press, 2004. When looking at its meager beginnings Apple’s influence on the media could only be described as unique. Their product, style, and overall beliefs make the Apple Corporation a multi-billion dollar company with a general appeal for all ages. It is getting harder and harder to be an individual, so with Apple you can “rise above the norm” and be unique. Recently, this unique corporation has taken the media by storm, with their new line of products. Right along side these new products are a full line of new commercials to go along with them. These new commercials spawned from years of creative marketing done on
Since that time, millions of iPhones have been sold, arguably making it one of the most successful mobile phone products ever launched. Why has the iPhone been so successful? The objective of this paper is to provide evidence showing the factors that have contributed to success and the lessons that can be learned from the iPhone. The remainder of this paper is organized as follows. Section II provides the criteria used to determine the success of the iPhone, as well as support for the assertion that the iPhone can be deemed a success.
Because of the continuously expanding horizons of Apple, its list of competitors seems to grow more and more as the company moves forward. For example, other companies in the business of selling personal computers based on different operating systems have aggressively cut prices and lowered their product margins to gain or maintain market share. It is widely known that Apple’s market share in the digital music industry is far more dominant compared to any other competitor in that market, hence that shouldn’t even be considered a market where Apple faces fierce competition. We must mention Apple’s step into the mobile communications market with their revolutionary product, the iPhone. Apple faces many well established competitors, but despite the appeal of their product, they cannot win over the whole market because of its price, and because of the imitations other competitors make of the iPhone. This essentially reduces Apple’s chance to completely take over the mobile communications market.
By selling 8.8 million handsets in the first quarter of 2010, the Apple iPhone has become the most widely sold mobile phone in the US. Read on to peep into the history of this fast selling device.
The United States of America is ranked first in the world of the consumer market, this is especially true when it comes to electronic devices such as smart phones. The most popular smartphone on the market is without a doubt the Apple iPhone, this is the very device that completely changed what we as consumers expected when it comes to what our cell phones should be capable of doing for us. This is the phone that created the “smartphone” markets and brought back a very needed and lacking sense of competition into the mobile device market giving consumers options and innovating once again. As consumers continue to purchase the new iterations of this device year after year, we ignore the moral issues that are involved with the manufacturing
The Peak iPhone? Apple’s stock falling into question? These are issues that the Silicon Valley powerhouse, Apple has never had to face. With the recent release of the iPhone 6s and 6s plus, Apple has blossomed the discussion of the possibility, that the constant market leader of smartphone, has reached a peak. The screen has gotten bigger, the processing chips are the fastest they 've ever been, resolution and camera quality are unmatched in any previous model, so where else can Apple improve? Consumers of the iPhone have far less of a reason to upgrade their product than ever before, and in order to continue their success, Apple will need to analyze their strategies to create a product for the demanding smartphone market.
2007/1/9 apple public their first smartphone-iPhone, since them, the mobile phone market has changed a lot. IPhone create the revolution of mobile phone market. In 8 years, apple company had design and promote iPhone for 11 times, and its product include i1 i2 i3 i3gs i4 i4s i5 i5s i6/ i6 plus, i6s/i6s plus, and include the latest publicized one i7/i7 plus. Since every time when apple announce the new improved iPhone, it can be the focus in public. and now apple has gathered more and and fans who are the apple’s loyalty customers, and selling in many countries.
Apple Inc. and Steve Jobs are household names throughout the globe. According to Kolah(2013) Steve Jobs was not only influencing, but also had great selling skills. Inspired by a multi-touch display in early 2000, Steve Jobs introduced the first iPhone (Ritchie, 2015b). This phone introduced irresistible competition to the likes of BlackBerry that appeared point-blank primitive. Apple’s iPhone had an outstanding industrial design integrating mostly aluminum and scratch resistant glass. Furthermore, Apple’s iPhone introduced the innovative touch screen terminating the reign of styluses or trackballs, and introducing to users techniques such swiping, pinching, and scrolling using their fingers (Ritchie, 2015a; Price, 2015). Though, these advancements have carried Apple’s Iphone, they have been adopted and enhanced by other competitors. The slow advancement of the Apple Iphone have carried weight in the market, however, the rapid advancement of other companies have been detrimental to Apples
Apple is a US’s major IT company, selling innovative products, such as I-phone, Mac-book and I-pad. It was established by Steve Jobs and Steve Wozniak in the Jobs’ family garage in 1976. Apple introduced several computers including Macintosh; they grew exponentially after they launched I-phone in 2007. Since then, Apple pioneered a new market of ‘smartphone’ and became the world leader in cell phone market with
Apple and Samsung are two of the biggest technological giants in the world. This fact was confirmed when Apple’s iPhone 7 faced stiff competition from Samsung’s Galaxy S7 (Carnette, 2016). There are opportunities that Apple’s iPhone 7 utilized and also those that Samsung’s Galaxy S7 used as well. Moreover, iPhone 7 and Galaxy S7 also faced threats that they had to overcome to ensure their survival. Therefore, this is the analysis of the opportunities and threats of iPhone 7 and Galaxy S7 as two of the best smartphones released by two technological giants in the world.
Apple Inc. entered the smart phone market in 2007 with the launch of a basic 4GB and 8GB iPhone. Since that time, the iPhone has revolutionized the smart phone market and redefined the idea of meeting consumer demands. Apple has been introduced a new model of its successful iPhone each year and consistently achieves higher market share than its competition. This essay examines the Apple iPhone from an economic perspective. It will explore the supply and demand of the iPhone and examine the rationale behind Apple’s cost structure and production costs which have allowed the iPhone and Apple to thrive in the oligopoly of the smart phone market.