Is Marketing One Dimensional Problem Solving Discipline? Essay

Marketing is like a double-edged sword, if it is adopted properly, it will give profits to a company; however, if it is used inadequately, it will give harm. It is undeniable that today’s business operations have more intense competition level against each other due to the advancement of technology that allows people to receive more information. Marketing plays the key role in making products being recognized by consumers. To get people’s attention, some massages about the product need to be sent to the target market. With the high level of competition, the unethical marketing issues arise in order to make their own firms gain more

A wide range of companies today prefer to adopt the marketing orientated approach to sell their new products rather than using product orientation before.In fact,marketing orientation also helps such companies to earn more profits in the long time.According to Jobber and Ellis Chadwick (2013),marketing orientation focuses on customers need as the primary drivers of organizational performance.However,this is not always the case.Product orientation still be used by some senior executives and this method can help these companies to sell more products and even acquire reliable reputation in the customers.In this essay,first the history of marketing concept development will be discussed and the specific definition of the two kinds of marketing concept will be given respectively.Then these two concepts will be compared by using some examples.The final part will investigate why although marketing orientation is very popular in modern society,some enterprises still adopt the product orientated approach to extend their new products.

How is marketing defined? What is its importance in a company’s success? This paper will discuss and explain different definitions of marketing along with a definition of author himself. In addition, this paper will elucidate the importance of marketing by giving three examples where marketing was adapted with few mistakes resulting in disaster.

In the article Marketing is Everything, the author Regis McKenna emphasizes the significant of managing strategic marketing. He also highlights that the transformation process of marketing and several important marketing elements that lead originations toward success. First and foremost, McKenna compares two periods of companies. Before technology developed, most companies concentrated on sale or product driven. In other words, during that time, products were displayed as the first priority in corporations rather than being customer oriented. Instead of researching customers’ desires and customizing new products for them, manufacturers and sellers did not pay attention to their customers’ needs and only tried to alter their minds to match products.

Marketing has become more and more important, especially as the purposes of marketing expanded into performing marketing researches. Through marketing researches, it is asserted that marketing starts with a real customer need. Classic marketing, has, nonetheless, focused on making the need that will draw customers, and this stresses the advertising power of marketing (Woodall 2007, p.1284). This is also called the sales concept of marketing (Woodall 2007, p.1285). An example is how advertising lures people into buying a brand, because of the

Marketing is all about creating a really solid decision, which will lead to more money. In this paper I will give some history of my organization, and explain how each element of marketing affects the organization. In addition I will cover the industry in which the organization resides in.

The purpose of this paper is to critically evaluate the statement; “Marketing does more harm to society than good” This is

To be successful in business, "a consumer does not buy a whole of physical components of the product but it is usefulness, function, satisfaction of consumer's needs, solving the problem, etc" (Dubrouski, , p.1). "That is why the product is a whole of tangible and intangible components which means satisfaction of consumer's needs and desires, solving the problem"(Dubrouski, p.1). Companies and managers must learn to utilize marketing research, as well as, strategy skills to fulfill customers' satisfaction. Management has to focus on exclusive marketing challenges presented by the new era of the 21st century. Management has to be able to utilize inventive, dominant, and cost effective marketing techniques that will support the future success of the organization. Companies must meet,"the increasing importance of services as part of a product (offer, offering package) which cannot be neglected" (Dubrouski, p.1). Exploring the purpose of market research, as well as, evaluating the importance of such research, facilitates managers in realizing the importance of marketing to an organization's success and to be globally competitive.

Theory is the backbone of research. Without theories behind which research is guided, it would be impossible to draw any conclusions about a given study or manuscript on topics in the field of marketing. This paper will synthesize studies/theoretical frameworks that can be cited as part of research endeavors in the field of marketing. This paper will also discuss scholarly views related to what constitutes a theory. In addition, the ways that research, both qualitative and quantitative, can contribute to theory will also be discussed. Finally, this paper will explore the criteria that explain how theory adds to the field of marketing and will analyze two areas of controversy related to theory.

Indeed, the gap between theory and practice in marketing has been treated and criticised at length (Baumol 1957; Tucker 1974; Burton 2005) Some authors, like Cox and Norvell (1974), expressed that scholars have developed a marketing concept which was not applicable by practitioners, being the reason why marketing is inadequate to play a more general role. Even

As of today, we understand marketing to be a process where the goal is to know the needs of the costumer, and match these with the organizations ability to fulfill these expectations. For this to happen successfully, it is important that the organizations understands both who the costumer is, what value the costumer requires, as well as how to deliver this value in the best possible way. Had it not been for the history of marketing as we know it, our view on modern marketing might have been very different. Whether the difference would have made a positive or negative impact is hard to know, but one thing is certain. The history of marketing is important to understand in order to learn about marketing itself.

Quora has 1.1 million followers in Life and Living, 554 thousand in Happiness, 1 million in Emotions and more. If we do the sum then it amounts to 25 million followers!

When compared to economics, production and operations, accounting and other business areas, marketing is a relatively old and distinct concept. According to the American Marketing Association, marketing is “planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives” (Lusch 261). Led by marketing scholars from several major universities, the development of marketing was in large part motivated by the need to dissect in greater detail these relationships and behaviors existing between the sellers and consumers. This need to better understand these relationships and behaviors has truly developed the field of Marketing, ranging from the Old-School tactics used in the developmental stages of marketing, to the technological strategies using Television and other electronics of today’s generation, and even to tactics and strategies scholars believe Marketers will begin to use in the future.

The paper discusses the role of Marketing with a broader vision. The paper encompasses the correlation of Marketing with Corporate strategy and Competitive strategy. The paper calls for us to think of role of Marketing beyond its role independent of other business strategy. A concern for attention paid by non-academics outside of marketing towards marketing literature is also brought up. According to paper Marketing is defined is phenomena of study of real world problems. Paper also brings in the challenges that marketing team faced in 70’s and 80’s of 20th century due to industry’s Diversification and Divestitures.

Read the following questions and make sure you answer all parts listed for each question. You must email your coursework as one document in MS Word format to m.mahdeih@mdx.ac.uk by the deadline of 12 noon on Friday the 20 January 2012. You must also submit an identical hardcopy of your coursework to the Student Office at William building by the same deadline. Late submissions or submission through other methods will not be accepted. This coursework is worth 25% of your overall mark. Make sure that you clearly show your name and student number of all the group’s members and