Is the term green logistics an oxymoron Essay

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Is the Term Green Logistics an Oxymoron
Introduction
Over recent years there has been increasingly more pressure from the public and the government on organisations to decrease the environmental impact of their logistics operations. The distribution of products impairs air quailty, produces noise and vibration, causes motor vechicle accidents and contributes significantly to global warming through greenhouse gas emmisions. The term ‘green logistics’ describes attempts by organisations to minimise the environmental impact of logistic activities (Rodrigue, Slack and Comtois, 2001). Therefore, green logistics would imply environmentally friendly and efficient transportation and distribution systems. The paradoxes of green logistics make it
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This shows that ‘green logistics’ can be achieved through the green procurement of environmentally friendly vehicles as well as working with suppliers to improve their sustainability performance.
Reverse Logistics
Logisticians can also achieve ‘green logistics’ through reverse logistics operations which is designed to reuse products or dispose of them correctly, therefore reducing waste in the system. Rogers and Tibben-Lembke, (2001, p.130) define reverse logistics “as the process of planning, implementing, and controlling the efficient, cost effective flow of materials, in process inventory and finished goods, and related information from the point of consumption to the point of origin, the purpose of recapturing value or proper disposal”. Efforts that reduce this reverse flow are considered part of reverse logistics as they reduced the total amount of waste in the supply chain. Reverse logistics approaches include returns management, product repair/refurbishment, recycling of products and materials as well as the correct disposal of unwanted products. Figure 1 illustrates the product flow in reverse logistics and the principles of reverse logistics i.e. substitute, reduce, recycle and reuse (Wu and Dunn, 1995). All these reverse logistic approaches diminish the total quantity of waste in the supply chain and therefore can be used by logisticians in order to achieve green logistics.

Fujitsu and ‘Green Logistics’
Fujitsu is an

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