Jadelink

1358 Words Feb 3rd, 2013 6 Pages
DAY TWO, TUESDAY 28TH.
1:30PM – 3:20PM ENTREPRENURSHIP IN CHINA PART 2
CASE: JADELINK AND THE LUXURY GOODS MARKET IN CHINA
Comentario en Internet de Harvard Business Review : “The experienced entrepreneurial chief executive officer (CEO) of Jadelink International Limited strives to create a modern jewelry brand representing a new perception in jade. The CEO has achieved early success of growing sales rapidly and bringing Jadelink products to Shanghai, the trendiest city in China. But the company wants to expand business to the Asian and international luxury goods markets. This requires intensive capital to continue to build up the company scale. This case examines the consideration of venturing a new business in the China market,
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Asi o mas exitoso??

3. What did Chung do to establish the company?
He has a very clear idea:
Jade is precious for Chinese, but if one wants to buy jade jewelry, would the person think of any particular company??

The initial investment was approximately HK $ 30 million. * Chung $ HK 10million (cash) * Silent Investor $HK10 (cash) * Wong (wife) invested her stock of jade merchandise

4. Outline the current problems facing Jadelink. How did these problems arise?
In 2006, Jadelink had sales of a couple of million HK dollars, which increased several times in 2007. In the first two months of 2008, when the sales volume was three times the sales for the same period in 2007, the business broke even. Chung was confident that no potential competitors could emerge fast enough to threaten Jadelink 's business in a few years. Therefore, he wished not only to open 30 to 50 shops in all major cities of China but also to promote the brand internationally, expanding to Taiwan, Singapore and Japan, making Jadelink a leading player in the industry. Chung believed that Jadelink was good enough to survive well in the market with this existing scale.
However, if he wanted to push the growth of Jadelink forward, he would have to expand the company within five

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