Jet Airways Company : Case Analysis Of Jetblue Airways

1200 Words5 Pages
Part A: Current Situation 1. Current Performance JetBlue Airways (JBA) commenced 2017 unsatisfactorily, as profits plummeted by 59% in the initial quarter; however, their administration remained confident that results would recover momentarily. Indeed, JBA recuperated in a substantial manner in the subsequent quarter, motivated by the promising timing of Easter. Consequently, it registered dual-digit upsurges in proceeds and earnings the last quarter; furthermore, its perspective for the remained of the year is sound. (Levine-Weinberg, A., 2017) 2. Strategic Posture: a. Mission: JetBlue is a prize-winning commercial airline whose mission is “to bring humanity back to air travel.” b. Objectives: JBA’s strategic objectives are to reestablish the corporation's economic health, to continue growth, while sustaining its efficient organizational culture. c. Strategies: The corporation is a comparatively undersized regional commercial airline contending predominantly on point-to-point courses; whereas, it has adopted two distinctive strategies, low-price plus differentiation. Corporate Governance: a. Directors: Robin Hayes-President and Chief Executive Officer: Mr. Hayes became JetBlue’s CEO and a delegate of the BOD in February 2015: formerly JetBlue’s President, in command of the carrier's commercial and operations sections. Before linking JetBlue, he was British Airways’ Executive Vice President for The Americas; throughout the duration of a practically twenty-year profession

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