John Kay's View Of Strategy

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To begin I would like to state that John kay’s view of strategy is very accurate. Every person can create his own strategy for a business, but that does not mean it will develop as he expected. To analyse thoroughly John Kay’s view we will have to analyse strategy. Strategy as a whole, various kinds of strategies, approaches of strategies and the value of strategy. Strategy is the long term direction of the organisation (Johnson, Whittington and Scholes, 2012). In addition strategy is ‘’the long run goals and objectives of an enterprise and the adoption of courses of an action and the allocation of resources necessary for carrying out these goals’’ (Chandler, 1962). The authors claim that a business creates its own strategy, in a way that will be best suitable for the accomplishment of its targets. The organisation has to find a way to handle their resources over a period of time, such as raw materials, in order to get the highest result of value they can. Strategy is a very crucial sector in an organisation. It needs time to be conducted but if it is done correctly it will help the organisation to get to the nearest end result of their goals. Strategies and goals are linked together. Both have a vision ahead of them. The vision of a better and more reliable organisation. Strategy, is the actual definition of the process of how a goal of a business will be achieved. Strategy is composed with some unique internal elements. An outstanding strategy is a strategy that has

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