To begin I would like to state that John kay’s view of strategy is very accurate. Every person can create his own strategy for a business, but that does not mean it will develop as he expected. To analyse thoroughly John Kay’s view we will have to analyse strategy. Strategy as a whole, various kinds of strategies, approaches of strategies and the value of strategy. Strategy is the long term direction of the organisation (Johnson, Whittington and Scholes, 2012). In addition strategy is ‘’the long run goals and objectives of an enterprise and the adoption of courses of an action and the allocation of resources necessary for carrying out these goals’’ (Chandler, 1962). The authors claim that a business creates its own strategy, in a way that will be best suitable for the accomplishment of its targets. The organisation has to find a way to handle their resources over a period of time, such as raw materials, in order to get the highest result of value they can. Strategy is a very crucial sector in an organisation. It needs time to be conducted but if it is done correctly it will help the organisation to get to the nearest end result of their goals. Strategies and goals are linked together. Both have a vision ahead of them. The vision of a better and more reliable organisation. Strategy, is the actual definition of the process of how a goal of a business will be achieved. Strategy is composed with some unique internal elements. An outstanding strategy is a strategy that has
‘Strategy is the direction and scope of an organisation over the long term, which achieves advantage in a changing environment through it’
Donald Hambrick and James Frederickson identify 5 elements that a successful strategy must have. One of these elements is differentiator.
Strategy is a set of complicated tactics formulated by the executives of a company directed towards the achievement of company’s goal (Salmela, 2002). It is about all the path ways that a company would follow to reach its ultimate goal. It is a company’s strategy which helps to identify what it does better than the other companies in the industries, which may be different from what it does best. For successful strategy formulation and implementation, a company should know the needs of customers and should have knowledge of its competitors. Through a good strategy a company would identify that opportunity which makes it different from the others (Thompson, 2005).
Strategy is not only a tool for outfoxes the competition but also an incredible means for creating and shaping a company
This paper begins with a summary view to develop the concept of strategy and why its implementation is difficult. The following sections then cover the core discussion of this paper to support the aforementioned
The author talks about the difference between good and bad strategies which greatly influence how a company runs. Rumlet gives examples throughout the book to help readers understand how to utilize and implement a good strategy and also to learn from the bad strategy for strategists to works around it in order to create a better strategy. Many corporations have a misconception that the mission statement, goals, and resource plans are the strategy but they are not. Rumlet calls a good strategy “the kernel” which “contains three elements: a diagnosis, a guiding policy, and coherent action” (7). A company has to understand the obstacles that are restricting them from being better and create a challenge or goal. Strategies are similar in that they
An organisation’s strategy plays an important role of providing direction of where company wants to be and how best to allocate the company’s resources to meet its objectives. The formulation of business strategies has evolved over the years and has been made more difficult in recent by the uncertain operating environments and global financial crises.
Alfred Chandler(1963) defines strategy as ‘ the determination of the long-run goals and objectives of an enterprise and the adoption of courses of action of an enterprise and the adoption of courses of action and the allocation of resources necessary for carrying out these goals’. And Michael porter(1996) sees it as ‘Competitive strategy is about being different. It means deliberately choosing different set of activities to deliver a unique mix of value’.
In the book “Good Strategy and Bad Strategy”, Richard Rumelt illustrates examples of success and failure of business management to explain the true meaning of the strategy, and tells companies how to develop a correct strategy and adhere to core of management strategy. He also emphasizes the central role of strategic management as to remind the readers to understand the huge difference between a good strategy and bad strategy. This book has three sections: good and bad strategy, sources of power, and thinking like a strategist. I will be evaluating strengths and weaknesses under these topics. After finish reading the book, I had gained a better understanding of what a good strategy means to the success of a company. According to Rumelt, a good strategy is coherent, where companies pursue multiple objectives that are connected with each other. Rumelt points out that a good strategy consists of three elements: diagnosis, guiding policy, and coherent action. (71) First, diagnosis means to define the obstacles and challenges that the companies are facing, and guidelines help the people to overcome the obstacles. Lastly, coherent action is the activities or actions that company did to be consistent with its guiding policy. Today, many of us lost the focus of the strategy, which results in the downward of businesses and organizations. Rumelt has defined the strategy as acknowledging the main problems and take coherent action to overcome the problems. Moreover, he illustrates
The ability to sustain the business in the market is definitely a tough job. That explains why behind every company there is a strategist to come up with innovative ideas to achieve specific goals. The need for a structural organization to grow, a plan such as a unique strategy is needed. A strategy is a unique plan, a long term plan for a structural organization to achieve a targeted goal. It involves unique activities that enhance the organization to outshine from the competitors and still preserve it. There are different strategies to take into consideration but the definition of strategy that this essay will outline here focus on three questions below:
According to Porter, strategies allow organizations to gain competitive advantage from three different bases: cost leadership, differentiation and focus. Porter calls these bases as generic strategies.
A strategy is said to be a plan that is made for the long term success of a product or brand. It is extremely important to have a strategy in order to figure out a direction towards which any company is able to focus all its resources efficiently and achieve desired outcomes. Formulating effective strategies is a considerably long process in itself that combines analysing several factors, situations and issues that are already present in a company and looking to improve on them alongside trying to implement various innovations and ideas to collectively create a direction towards which they can move and direct the resources available to them.
After reading Michael Porters article "What is strategy" I think it’s very interesting. From the article I think operational effectiveness is not a strategy. Many organization tools like total quality management, benchmarking, time-based competition, outsourcing, partnering, reengineering, that are used today, do enhance and dramatically improve the operational effectiveness of a company but fail to provide the company with sustainable profitability. Thus, the root cause of the problem seems to be failure of management to distinguish between operational effectiveness and strategy. Although both operational effectiveness and strategy are necessary for the superior performance of an organization, they operate in different ways. A company can outperform rivals only if it can establish a difference it can preserve. It must deliver greater value to customers or create comparable value at a lower cost, or do both. However, Porter argues that most companies today compete on the basis of operational effectiveness. I believe the productivity frontier is the sum of all existing best practices at any given time or the maximum value that a company can create at a given cost, using the best available skills, expertise, management techniques, and purchased inputs. The frontier is constantly shifting outward as new technologies and management approaches are developed and as new inputs become available. To keep up with the continuous shifts in the productivity frontier, managers have
The concept of strategy is a fundamental issue for an organization. A successful organization mostly depends on how much good strategy they have. When there is good strategy, it can take the company to achieve its goal and vision quite smoothly. However, if there is bad strategy, the company can be in dangerous situation. Sometimes it can collapse as well. But good strategy is not only about vision and goals; it is a force of challenges that need to be achieved foe an organization. From Rumelt’s point of view, he mentions that Good strategy should be simply manages to meet the challenges an organization faces. It is not about achieving goals but moving the organization forward. Good strategy is all about implementing action plan to move forward in the most productive way possible.
Johnson, Wittington, Scholes, Angwin and Regnér (2014, p. 3) defines strategy as ‘the long-term direction of an organisation’.