Johnson & Johnson : Pharmaceutical And Healthcare Company Essay

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Johnson & Johnson was founded in 1886, in New Brunswick, New Jersey, by brothers Robert, James, and Edward Johnson. Johnson & Johnson is a multifaceted pharmaceutical and healthcare company, established as an industry leader and a widely recognized brand. Johnson & Johnson has grown to include over 250 subsidiary companies in more than sixty countries that employ nearly 200,000 workers, specializing in a broad array of products that range from bandages to drugs and medical devices. Despite numerous product recalls and legal predicaments, Johnson & Johnson has remained one of the largest and most successful businesses in the health and medicine industry. In 1954, when Johnson & Johnson introduced the No More Tears line of baby shampoo, they became the first company in the world to have a line of products made specifically for babies. The No More Tears brand has evolved from shampoo into an entire line of baby products that has helped Johnson & Johnson remain the world leader in the market of body cleaners for babies. Johnson & Johnson’s current annual sales for their consumer care products is approximately $13.5 billion worldwide, $5.2 billion in the United States, with their baby line accounting for approximately $2 billion of that total.
A. Internal Factors
SWOT Analysis: Johnson & Johnson
Johnson & Johnson is a world leader in providing healthcare products to private and commercial consumers. For over 130 years, Johnson & Johnson has revolutionized the healthcare market

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