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Essay on Johnson and Johnson

Decent Essays
After reviewing the Johnson & Johnson website I discovered that they had several of the 12 Dimensions of Business Innovation. Of the 12 dimensions, I will identify 6 that I found on the website.
The first one that immediately stood out would be the Offerings dimension, which is defined as “developing innovative products and services” (Kotler & Keller, p. 46). One example of the offerings dimension would be Lubriderm’s 3-in-1 Men’s Lotion. This lotion is specialized with minerals and moisturizers that are specifically found in men’s skin. The lotion can be used as a body lotion, a face lotion and a post-shave lotion.
The second dimension I found was a Solutions dimension, which is defined as “creating an integrated and customized
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The fifth dimension I found was the Customer dimension, which is defined as “the individuals or organizations that use or consume a company’s offerings to satisfy certain needs” (Sawhney, Mohanbir, Wolcott, Scott & Arroniz, Inigo, 2006). Johnson & Johnson is the world’s sixth largest consumer health company and the world’s eighth largest pharmaceutical company, thus it is no surprise that they service customers in need of health and well being ("Johnson & Johnson," 2012). Finally, the sixth dimension I found was the Supply Chain dimension, which is defined as “thinking differently about sourcing and fulfillment” (Kotler & Keller, p. 47). Johnson & Johnson focuses on promoting sustainability throughout their supply chain through their Procurement Sustainability Initiative, their Carbon Disclosure Project and their Pharmaceutical Supply Chain Initiative. The Procurement Sustainability Initiative is their process of “evaluating several non-financial performance factors when contracting with suppliers, seeking to partner with those who are aligned with their sustainability commitments” ("Johnson & Johnson," 2012). Their Carbon Disclosure Project encourages their supply chain partners to participate in the CSP’s Supply Chain Program with respect to energy use and emissions ("Johnson & Johnson," 2012). Lastly, their Pharmaceutical Supply Chain Initiative “drives industry
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