Jollibee

About everyone at some age, at some point or another, and in some country has gotten a sample of American's symbol for fast food through the golden arches of McDonald's. This report will attempt to analyze the external and internal sectors that affect the company's success. The external analysis will provide opportunities and threats while the internal analysis will show indicators of strength and weakness. It will then follow up with critical issues, strategic alternatives, recommendations and implementation. The case studied is found in Appendix 2 of Mary Coulter's "Strategic Management in Action" book.

Industry Analysis – Threat of New Entrants: High. In a fierce, clustered environment, the casual dining restaurant industry is open to a high level of new entrants. With its closing of 130 stores by the end of 2018, Applebee’s has to make drastic decisions in order to stay in competition much greater stay in business. Power of Buyers: High. Consumers who dine in at one of Applebee’s location across the country ultimately have high bargaining power. Switching cost are at a low when considering where to dine because of all the options offered throughout a city. Another idea to consider is the demand for the product and service offered by Applebee’s is weak. As trends in food and eating habits change, Applebee’s has failed to deliver the

3. Describe Family Dollar’s competitive advantages and disadvantages with respect to competition from conventional supermarkets and box stores.

Since the opening of Chick-Fil-A, they have received over 2 billion dollars in sales. The company’s great recipe for success is due to the marketing strategy of product, price, place, and promotion. The additional two P’s, purpose and people, also give a hand in the success. Purpose, guiding the company’s strategy planning process, and people, being key to implementing strategy. For the company, product itself is the fact that the food is made fresh every day, only making just enough inventory to sell. They found that customers reward great product. Since Chick-Fil-A makes their product, using the very best resources they can, the customers are willing to pay full

First, Schlosser and Wilson describe the history of fast food. Everything started with a fifteen-year-old boy named Charlie Nagreen at a county fair squishing a meatball between two slices of bread, creating the hamburger. The authors then go on to talk about how McDonald’s was the first restaurant to introduce a quick system for customers to get their food. After seeing the success of the McDonald brothers, a businessman named Ray Kroc made a deal with them to travel the country, spreading the chain. Later, Ray Kroc would buy McDonald’s from the McDonald brothers. When other restaurants, such as Wendy’s and Burger King, saw the success of McDonald’s, they began to do the same thing, having a chain of identical restaurants across the United States. Not only did restaurants adopt this idea of complete sameness, but so did other companies such as

McDonald’s has been in business since 1955. Through many years of great strategic and financial planning, it has become one of the most successful food chains in the world. In order to continue its great success, McDonald’s must continue to adapt to change. In this paper we will discuss the strategic and financial planning that would be necessary to keep McDonald’s on top of the food chain.

Questions 1: How would you describe McDonald 's business strategy? What are the foundations of its competitive advantage?

Consumers who purchase their own food and make their meals at home will be able to compete with Jimmy John’s on both price and nutritional value, but will not have the speed or ease of ordering a sandwich from Jimmy John’s.

When Loblaw introduced President’s Choice (PC) private label it was a rare resource that granted them temporary competitive advantage in the food retail market. It is a rare resource; but why is it only temporary. It’s a strong brand. Loblaw’s President’s Choice private label itself could not confer any advantage for the company if it was not organized to capture the value from them. Loblaw’s senior management team that averages 18 years of experience has created systems, processes, policies, organizational structure, and culture to be able to fully realize the potential of the President’s Choice brand. Good Incentivized by stock options senior management not only pays top wages and benefits to all employees to create a great working culture, they continued to utilize the competitive advantage the President’s Choice brand to increase customer loyalty. President's Choice Financial program provides Loblaw’s consumers with financial services, such as everyday banking, loan, and investments. Also, they developed brand loyalty through a redemption points system, where consumers could trade their loyalty points for free groceries. These added values are what will keep Loblaw’s strategy a differentiator.

REFERENCES•www.mcdonalds.com, accessed on 18 July, 2008•www.mcdonldsindia.net, accessed on 18 July, 2008•en.wikipedia.org/wiki/McDonald's, accessed on 19 July, 2008•http://www.associatedcontent.com/article/263943/mcdonalds_strategic_marketing_mix.html?cat=4, accessed on 19 July, 2008•www.kfc.com, accessed on 25 August, 2008

I have chosen the company named by Mc Donald’s for my assignment topic as it is a worldwide and well-known fast food company covered in Asia and Europe countries .

In introduction stage KFC-J entered the market using market-skimming strategy as indicated in the U.S standard manual. Their products were high price and targeted only upper class. Gradually in 1972 after heavy losses in Osaka and start-up challenges, as a market strategy, Weston and his team adjusted prices to compete with typical Japanese take-out products. They also adjusted their prices to suit the middle class in order to penetrate the market.

The company researched for the purpose of this paper is McDonald 's. This company 's history dates back since 1940 when Mac and Dick McDonald initially opened McDonald 's BBQ restaurant located in San Bernardino, CA. In 1948 they shut down the restaurant, just to reopen it as a self-service drive-in restaurant. According to About McDonald’s (2012), their menu included only 9 items, such as: milk, coffee, soft drinks, cheeseburger, hamburger, potato chips, and a slice of pie. Potato chips were then replaced by French fries. The history of this company is significantly market by Ray Kroc, who in 1954 at a visit to McDonald 's in San Bernardino decides to have a franchise of McDonald 's. A year later, in 1955, he opens his first restaurant in Des Plaines, Illinois. The franchising plan allowed growth and by 1965 there were more than 700 restaurants across United States. McDonald 's

Since McDonald’s is the most well know fast food chain in the world with a market cap of 69.35 billion, brand recognition is their biggest strength. The secret of McDonald’s success is its willingness to innovate and maintain consistency in the operation of its many outlets. In recent years McDonald’s has introduced Premium Salads, Snack Wraps, fresh Apple Dippers in the United States, and Corn Cups in China. Also, McDonald 's products are priced so low that economic conditions are almost insignificant.

McDonalds took on the Pilipino market in 1981 and took aim on Jollibee and its market. McDonalds had an immense amount of resources, capital and experience in the fast food industry. Jollibee on the other hand had the advantage because of their market experience and recognition for good food among the Philippines. The ability for Jollibee to be first in the Philippines gave them the advantage to outline what great food tasted like and gain the trust of the local community by using local resources. Jollibee was able to use cultural proximity to their advantage and create a larger hamburger that tasted better than that of McDonalds. The spicy patties from Jollibee were a hit amongst the Pilipino versus the plain patties from McDonalds. The slightly more expensive Jollibee was still