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Judgement and Decision Making

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This paper provides a strategic analysis of the decision making process within AT&T Asia Pacific. The analysis contains an in-depth discussion on AT&T strategic decision in terms of the approach on multiple perspectives by Linstone (1984) and the power model by Parkin (1994). According to Parkin (1996: 155), strategic decisions can be divided into organizational decisions and social decisions. The consequences of social decisions affect the society as a whole and the process involves parties from outside of the organizations. The main focus of this paper is on the organizational side where parties from different levels of AT&T participate in making the final decision. AT&T provides professional network service to enterprises. Services …show more content…

Power, is the main focus on the organizational perspective and the problem is to analysis how conflicts of power between different individuals, including interested parties external to the organization affect the outcome of the decision. The concern is to make sure the decision will not produce adverse effects on the organizational rights and the current standard operating procedures (Linstone, 1984: 47). AT&T has a hierarchical decision making process. Although eventually the decision will be finalized by the top management, other related parties do have high degree of influences on the outcome. The service delivery team, finance team and the legal team follow the AT&T existing procedures and guidelines to achieve with a rational analysis. Examinations on past relevant data such as the statistics on available resources, budget analysis and legal issues may force them to reject the proposal. While on the other hand, the sales team places pressure on the top management to make a decision on their favour no matter what analysis is produced by the other teams. The above discussion will be enhanced by integrating the concept of the personal perspective. Personal perspective deals with the understanding of the participants’ self-interests, behaviors and motivations in the process of decision making. Personal data is the least accessible component when compares to technical and organizational as it is driven by personal thinking and

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