Killing Us Softly 4 : The Advertising 's Image Of Women

Decent Essays

Jean Kilbourne is an advocate for women and is leading a movement to change the way women are viewed in advertising. She opens up the curtains to reveal the hard truth we choose to ignore or even are too obtuse to notice. Women are objectified, materialized, and over-sexualized in order to sell clothes, products, ideas and more. As a woman, I agree with the position Kilbourne presents throughout her documentary Killing Us Softly 4: The Advertising’s Image of Women (2010) and her TEDx Talk The Dangerous Ways Ads See Women (2014.) She demonstrates time and again that these advertisements are dangerous and lead to unrealistic expectations of women.
I grew up reading magazines and gawking over waistlines and standards of beauty that I believed were normal. I can remember the first time I watched the Victoria’s Secret Fashion Show. It was from a treadmill at the gym. I believe that I could achieve that body from hard work and dieting, but it took years to realize that could never happen. Those women are genetically blessed and they are born to have these types of careers. I believe that this trend of objectifying women is extremely harmful, and shows women that they can never achieve an unrealistic standard of beauty set by the media.
As a result of these advertisements, women believe that they are not enough. Many women can take drastic measures to alter their appearance to fit these standards. Some will wax hair they are led to believe they should be ashamed of. Some will

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