Koç Holding: Arçelik White Goods
(Case No. 2)
I.
Problem statement: How much KOC Holding emphasis should place on
international sales & which geographical markets to concentrate on;
II. Alternatives:
• Status Quo. Do not do anything.
• Building technological capabilities and organizational adaptation .
• Developing international marketing capabilities and distribution networks. III. Analysis: 1. Status Quo. Do not do anything different. If nothing is done, the company would be subject to many geopolitical & macro economic challenges that were facing Turkey. From the case study, it was stated that the Turkish government had agreed to a phased program of tariff reductions with the European Community. Turkish tariffs on
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Recommendation: My recommendation is a combination of both alternatives. could
Plan of Action: From reading, it becomes apparent that Arçelik Company was determined to become a major player in the global white goods industry. Yet there was still debate in the company regarding how much emphasis to place on international sales & which geographical markets to concentrate. I believe that it was time for the company to take an aggressive approach when it comes to upgrading production platforms. Upgrading the platform to a better technology and efficient processes, should have an impact on the production line that can
process different models without any special tooling up time or pauses in the production flow. An upgraded technology would position the company not as a “new comer” in international market but as a needed force to drive innovation. Company should leverage some of its domestic strengths to expand internationally. The company could either open new stores internationally or apply a targeted acquisitions of foreign competitors strategy to enter new markets and reinforce technological and productive capabilities. The company should start Exporting on an opportunistic basis to use the production surplus of the company in neighboring countries especially in Middle East and North Africa, to eventually become a core element of the company growth strategy. Furthermore, The company should invest heavily in upgrading its manufacturing quality and productivity to
Research & Development: We will concentrate our existing product line into the Low End and Traditional segments. The traditional product will migrate to the Low End segment. The High product will migrate to the Traditional segment. During the early years we will migrate (gradually) our Performance and Size segment products to the Traditional segment. We can also introduce a new product to work in the Traditional market.
My recommendation is for the company to stay focused on its main competitive advantage of supplying a
New or increased domestic production of the company 's basic raw materials by other potential producers.
The nine-teen year old Konecny who was selected 24th overall by the Flyers a summer ago is knocking on the door of the NHL. Konecny is a highly skilled forward who isn’t a afraid to play physical. Konecny scored 30 goals last season in the Ontario Hockey League. Konecny totaled 101 points in 60 games. Flyers General Manger Ron Hextall had this to say about Konecny “Travis is a High-Character kid. Works hard. He’s got speed and a lot of attraibutes we value. Konecny has played with both Claude Giroux and Jackub Voracek in the preseason so far and hasn’t disappointed the flyers. Konecny has 2 goals and 2 assists in 4 games for the Flyers this preseason.
The first recommendation for this firm is to adopt a global policy and try and explore new markets so that market growth and market share can be expanded. In case of a firm entering an international market, it requires to analyze the nature of the market and suitably form its marketing strategies in alignment with its business strategy and decide whether it is more beneficial to adopt a global approach or use a strategy that is customized to suit the needs of the local customers.
Pursuant to my investigation, the evidence shows that LTC Peter Kosko along with Mr. Escobar, conspired to target Ms. Elyssa Kelly (SPC Kelly) for termination without a valid cause. Convinced that Ms. Kelly was part of the unit’s problem, LTC Kosko had initiated an informal investigation knowing she had previous issues with Mr. Escobar.
A company which is hoping to prosper in the foreign market must pay real close attention to the new countries laws and regulation. They also need to pay more attention the market that they are trying to sell the product to. Thus doing more research and positioning and constant improvement is necessary for the company to strive in order to reach the
The Building Services Department provides Ontario Building Code Inspection for nine of the eleven municipalities in the County of Lambton. Staff conducts plumbing and septic system inspections for the entire County. Property Standards Services are also supplied for nine member municipalities and the Department is also responsible for Weed Inspection. Contract Services are provided on a cost recovery basis for Southwest Middlesex. Building Inspection coverage is provided to Lambton Shores as requested.
Investment on manufacturing capabilities: GBL has been able to invest in new technology such as seasonal product lines
The current strategy of the company is to enter foreign markets and to succeed there. The corporate main strategy is to provide high quality product to its customers.
What played the biggest role in my decision to apply to CMC was its large array of resources. From its top research institutions to the numerous amount of classes provided throughout the Claremont colleges, CMC provides its students with some of the best resources and opportunities that a undergraduate school has to offer. However, out of all the opportunities and resources that CMC could provide, I believe that the Athenaeum caught my attention the most.
As interestingly said by the University professor Kinjal, A business firm`s success depends on its output efficiency. When competing in an open global production and manufacturing market of today, firms must be able to compete, diversify, and cater to the customer demands in terms of product quality. This, thus, brings into understanding that firms are in constant need of improvement mechanism or set of business tools for efficient process manufacturing or production. (Professor Kinjal Suthar 2017)
The third factors that the producer must consider to come in the foreign country is the technological of the country. The producer must use the suitable technological for the country. It is because if the producer use the low technical from the country , the country will decrease their believable to the producer because they look their technological is more better. But , if the technological that producer use is very high the country also don’t know the technology and they also cannot be acceptable. Besides that, the technological that the producer use must have been easy to the labor of the country to manage. If the labor don’t know how to manage it, the process of production may take along time. That means, it will increases the cost of labor. So it will failed the goal of the company to save the labor costs.
| WT Strategies: * Innovate and relaunch new products. * Keep contact with potential suppliers for long terms. * To do contract with suppliers.
Product is a key element I marketing mix. Today as products and services become more, many companies are moving to new level in creating value for customers. In the case of Turkish airlines, it offers following products to their customers-