Essay about Kodak Harvard Case

Background Eastman Kodak Company, headquartered in Rochester New York, was founded in 1889. The corporation, now multinational and focusing on imaging and photographic equipment, posted revenues in excess of $6 billion in 2011. During most of the 20th century Kodak was dominant in the photographic film industry in 1976 it held 90% of the market but began a downward slide once the Internet, digital cameras and computer processing grew. By 2007, Kodak ceased making a profit and in January 2012 filed

Harvard Business School 9-594-111 Rev. May 8, 1995 Eastman Kodak Company: Funtime Film On January 25, 1994, George Fisher, Kodak’s recently appointed chief executive officer, met with analysts and investors to set out Kodak’s new strategy for film products. During the past week (between January 17 and January 24), Kodak stock had lost 8% in value on rumors of a price cut on film. While Kodak continued its overwhelming

Problem Definition The problem in this case is Kodak's steadily eroding market share and shareholder value in the film rolls market. This is especially undesirable given the fact that the market has been growing at a tepid 2% annual rate and the steadily increasing threat from competition. Kodak needs to come up with a strategy for corrective action so as to arrest this decline, regain market share and increase share holder value. Kodak's strategy is to reposition itself by targeting a new segment

KODAK VS. FUJI: THE BATTLE FOR GLOBAL MARKET SHARE by Thomas C. Finnerty Thomas C. Finnerty is a doctoral candidate in the Doctoral of Professional Studies Program, Lubin School of Business, Pace University, New York. This case was written under the supervision of Warren J. Keegan, Professor of International Business and Marketing and Director of the Institute for Global Business Strategy, Lubin School of Business, Pace University, New York, as a basis for class discussion rather than to illustrate

Economies: A Comparative Analysis. Asia Case Research Centre, University of Hong Kong, HKU392. Handed out in class. INNOVATION AND FIRM CREATION 4. Creativity (Jan 31, Feb 5) • Video: Deep dive/IDEO Inc (Jan 31) • Creativity exercise in TEAMS (Jan 31) • Schilling Ch 12 (Jan 31) • E-clips: Howard Morgan (IdeaLab), Jaime Jorasch (Walker Digital) • Amabile: How to Kill Creativity? Harvard Business Review 1998 (course packet; writeup

Introduction The History of Kodak The Eastman Kodak Company was established in the 1880’s as a film business, set on establishing its brand name in the marketplace through customer-focused advertising and growth through research and development and low cost mass production. The founder, George Eastman, described Kodak’s competitive philosophy by commenting that “nothing is more important than the value of our name and the quality it stands for. We must make quality our fighting argument” (Gavetti

in the past year with the introduction of their e-book reader “Nook”. It is clear that Barnes & Noble were not “Myopic” in their approach and were able to retain and even grow their customers as well as profits by embracing a new product. The Case of Islamic Banking Main competitive pitch of Islamic banking is in Sharia compliant and interest free. But the real business of Islamic banking is producing profit. Assumes devote Muslims do not have a competitive choice. Development of products

Marketing Management MBA- Business Administration Jan-2010 Kodak Marketing Plan for Two Newly Introduced Products Submitted by: Prashant Kumar Dubey Executive Summary This report gives an environmental appraisal for the Kodak, UK. PLEEST tool has been adopted to do the environmental analysis. After the analysis, two new products have been introduced aiming to increase the market share of Kodak in the United Kingdom. Target segment has been selected and justification given for

“When you think of a picture, 90% of Americans think of something that is taken on a camera(Zeke).” That's not exactly the case. A picture is also something that someone draws, either for fun, or to tell a story of something real, or even fiction. Something as simple as

existing product lines, and also the timing of new product launch to avoid cannibalization. Types of Market Cannibalization Cannibalization is caused by a firm’s extensions in two ways: brand extension and line extension. A brand extension refers to a case where a current brand name is used to enter a completely different product class. Example: H.P. expanding into the photocopier market. A line extension is where a current brand is used to enter to a new market