Essay on Krispy Kreme

Krispy Kreme executives no longer rush to implement new plans before the time is right. They carefully study each geographical location to make sure its market will support a full-scale doughnut operation. Also, management spends time checking out sites for individual stores. Potential franchisee and employees are required to maintain certain standards and are thoroughly screened.

From the “Management Discussion & Analysis” section, it is evident that Krispy Kreme is facing many risks that are being faced by almost all companies in the market. Those risks include:

Dunkin ' Donuts is an American worldwide donut organization and café chain situated in Canton, Massachusetts in Greater Boston. It was established in 1950 by William Rosenberg in Quincy, Massachusetts. Since its establishing, the organization has developed to turn into one of the biggest espressos and prepared merchandise chains on the planet, with 11,000 eateries in 33 unique nations. The affix has developed to incorporate more than 1,000 things on its menu, including doughnuts, bagels, other heated merchandise, and a wide assortment of hot and frosted refreshments. The organization principally contends with Starbucks, as over a large portion of the organization 's business is in espresso deals, and additionally with Krispy

Is Krispy Kreme financially “healthy”? What do the statement show, what do the ratio show?

Customers do not pose a significant threat to Krispy Kreme because they are numerous and widely dispersed. Krispy Kreme franchises must buy from the franchising corporation, which guarantees some level of sales. As purchasers, franchisees still have only limited bargaining power because they are locked in through a large investment. Another significant factor is the value of the product to the customer. While food is essential for living, the products offered by Krispy Kreme are dispensable, and for leisure consumption only. However, increased profitability in the industry suggests that people are becoming more dependent on fast food and specialty restaurants than they have ever been.

As the millennium began, the future for Krispy Kreme Doughnuts, Inc., smelled sweet. Not only could the company boast iconic status and a nearly cultlike follow­ing, it had quickly become a darling of Wall Street. Less than a year after its initial public offering, in April 2000, Krispy Kreme shares were selling for 62 times earn­ings and, by 2003, Fortune magazine had dubbed the company "the hottest brand in America." With ambitious plans to open 500 doughnut shops over the first half of the decade, the company's distinctive green-and-red vintage logo and unmistakable "Hot Doughnuts Now" neon sign had become ubiquitous.

Adding to this, Krispy Kreme sells other ingredients, packaging and supplies primarily to company-owned and domestic franchise stores.

Krispy Kreme Doughnuts (KKD), a once high flying growth stock has been hampered as of late with shareholder lawsuits. When sales growth and earnings began to drop significantly in 2003, the company blamed its problems on the popularity of low-carbohydrate diets like Atkins and South Beach at the time. But the SEC began probing Krispy Kreme's accounting for franchise buybacks and is now facing shareholder lawsuits for inflating profits. Senior management officials allegedly knew of the problems, but continued to pad sales figures by doubling doughnut shipments to wholesale customers at the end of fiscal quarters, according to

Then Krispy Kreme will analyze the external market, identifying threats and opportunities of other firms in order to manage around that and gain an advantage

The strategic problem considered is to analyse Krispy Kreme’s current operations and suggest recommendations for how this may be tailored for the UK market for long-term profitability given cultural and retail differences.

July 13, 1937 marked the day that Vernon Rudolph opened his doors in Winston Salem, North Carolina and started selling Krispy Kreme doughnuts. Initially his business plan

Krispy Kreme Doughnuts, Inc. (KKD) is an exclusive brand that offers doughnuts, beverages, collectibles, and franchise opportunities. It started as a small bakery in Winston Salem, North Carolina on July 13, 1937; and has evolved into a publicly traded firm boasting 395 retail stores and over three million dollars in sales (second quarter 2010). This was not always the case however, by the end of 2004, the economy began to slow. This caused businesses in competition with Krispy Kreme to flood their market hindering plans that Krispy Kreme had of expansion. Eventually they would have to scale back due to declining sales. Consumer interest in low carbohydrate diets such as the “Atkins” and “South Beach” diet plans are somewhat to blamed for

Krispy Kreme is a worldwide selling doughnut chain store which was established in 1937 in North Carolina, U.S.A. The main store of Krispy Kreme Doughnuts, Inc is located in Winston-Salem. Krispy kreme has many varieties of doughnuts, but its most famous item is the glazed doughnut. Doughnuts of Krispy Kreme are available in many places such as Malls, Airports, Parks, grocery stores, gas stations e.t.c. worldwide. Krispy Kreme had well balanced growth during its initial stages but its profit margin has been declining recently while having a strong competition against Starbucks, Tim Horton’s, Dunkin Donuts, and now also McDonalds.

Problem is Thai people interest with Krispy Kreme lower than the beginning period, so male Krispy Kreme no more long queues although Krispy Kreme launch more favors, but not attraction customer like beginning period. Now Krispy Kreme has not yet opens a new branch although I think Krispy Kreme must to open new branch.

Can you picture “riding down the street then you look over to see the big red” “hot and ready “sign on for those delicious little glazed donuts, and you just have to stop in for a dozen but when you get in there you end up buying two dozen. Trust me, I always do. Krispy Kreme is the best donuts in the world to me and they just melt in your mouth. Before you know it you will have ate a whole entire box by yourself. I bet you’re thinking how can I invest in something I don’t know anything about this company. Well I can help you with that with a brief summary of history.