Krispy Kreme Swot Analysis

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Type of business organization
Based in Winston-Salem, North Carolina, Krispy Kreme Doughnuts is a leading branded specialty retailer of premium quality doughnuts. In 2001, it was estimated that it sold five million donuts a day and more than two billion a year.
Founded in 1937, Krispy Kreme operates a chain of 218 shops in 33 states and Canada that offer its signature doughnuts, including its best-known offering, the Hot Original Glazed. Each shop has the capacity to produce from 4,000 dozen to over 10,000 dozen doughnuts daily. Shop sites are located worldwide
Besides serving its sweet offerings to customers, Krispy Kreme also sells its food products to supermarkets and convenience stores. In 2001, approximately 123 of the company's stores sold to major grocery store chains like Food Lion and Acme Markets, as well as to local and national convenience stores and select co-branding customers. Krispy Kreme also sells its ingredients and equipment to its franchisees. …show more content…

Company store operations include company stores and consolidated joint venture stores that make and sell doughnuts and complementary products through on-premise and off-premise sales channels. Franchise operations include the associate program and the area developer program. KKM&D involves the buying and processing of ingredients to produce doughnut mixes. Also, this unit manufactures doughnut-making equipment that all of Krispy Kreme's stores are required to purchase, and it makes and sells all supplies necessary to operate a Krispy Kreme store, including all food ingredients, juices, Krispy Kreme coffee, signage, display cases, uniforms and other

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