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Dunkin' Donuts Franchising Essay

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Business Plan Executive Summary Prepared for: Potential Investors Prepared by: Brown, Skylar; Sherman, Sean; Song, Chhapon Mina; Sun, Jueiya Date: 12-02-11
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Proposal: Dunkin’ Donuts Franchising

Dunkin’ Donuts was established by Bill Rosenberg in 1950 in Quincy, MA. Dunkin’ Donuts started license franchises in 1955. It is the world’s leading baked goods and coffee chains serving more than 3 million customers per day. Dunkin’ Donut sells 52 varieties of donuts and more than a dozen coffee beverages as well as an array of bagels, breakfast sandwiches, and baked goods. At the end of 2010, there were 9,760 franchises all over the
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Sherman also has a clear understanding of the market trend and needs in the United States.
Jueiya Sun (HR manager) is a business economics major at Utica College. Sun has studied and lived in many different countries including Taiwan, Korean, Thailand, Japan, and the U.S. He speaks 5 languages fluently, which are Mandarin Chinese, Korean, Thai, Japanese, and English. With such experiences living abroad, Sun is a very diverse person who understands a lot about diversity both in workplace and society as a whole. Given that Houston is a very diverse city, it is a plus if our restaurant can show the customers how diverse we are and how understanding we are about diversity. If we can serve diverse group of people well, our business will prosper. Sun is the person who can make this happen with his past experiences.
Chhapon Mina Song (PR and Marketing Officer) is a PR major with a management minor at Utica College. She is knowledgeable about intercultural communications. She understands well about different expectations of customers from different cultures. With this knowledge, Song will be able to build the relationship between our franchising restaurant with the public bringing good image to our business. She is also passionate about public services and community work. She has helped organizing several fundraising events at her previous
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