Dunkin' Donuts Franchising Essay

A Proposal to launch the coffee range of Dunkin’ Donuts in the UK market Contents Title Page Number Executive Summary 3 1. Introduction 4 2. Company Overview 4 3. Attractiveness Assessment 1. Market Size 5 2. Competition 6 3. Consumer expenditure 6 4. Coffee consumption 7 5. Rate of growth 7 4. SWOT 8 5. Marketing Mix 9 6. Marketing Segmentation 11 7. Target Market 12 8. Product Positioning 12

1.      Discuss the Dunkin’ Donuts store and/or visit the company’s website.     Dunkin’ Donuts is famous for their many varieties of doughnuts and their wide range of bakery products which include muffins and bagels. Dunkin’ Donuts was first introduced as a retailer designed to bring quality donuts and the freshest coffee to consumers. Since they opened for business, it has rapidly became an intrinsic part of the American society .     Though famous for their bakery goods that include among

million individuals . Dunkin’ Donuts groups a chain of coffee and prepared products restaurants around the world . A viable advertising arrangement is essential for successful and sustainable development of organization. Thus, in this report marketing plan of Dunkin’ Donuts has been gauged. The report incorporates of Situation Analysis of the Dunkin’ Donuts, and afterward target business is evaluated and strategies to cater it. SWOT examination has been led to

exceedingly well" and that distinctive competency are those skills that are "superior to those of the competition." The competitive analyses below presents the distinctive and core competencies from Great Cups of Coffees competitors Starbucks and Dunkin ' Donuts. Starbucks’ Distinctive Competencies Starbucks has an advantage over its competitors because of their strong, distinctive competencies. According to the article on NASDAQ "Starbucks targets a more affluent demographic of coffee drinkers that

Dunkin’ Donuts was first established in 1950, in Quincy, Massachusetts, by William Rosenberg. Over the years the company expanded and now is the largest coffee and baked goods chain in the world. They serve over 5,500 retail outlets; selling more than 4 million doughnuts and 2.7 million cups of coffee daily! Dunkin’ Donuts are famous for their many varieties of doughnuts and their wide range of bakery products - muffins, bagels and munchkins® donut hole treats. Their products are represented by

Overview Dunkin' Donuts is the number one retailer of hot regular coffee-by-the-cup in America, selling 2.7 million cups a day, nearly one billion cups a year. Dunkin' Donuts has more than 7,200 restaurants in 30 countries worldwide. Based in Canton, Massachusetts, Dunkin' Donuts is a subsidiary of Dunkin' Brands, Inc1. Despite what the name of the company suggests, Dunkin’ Donuts’ major revenue generator is beverage sales which accounts for approximately 70%, as compared to donuts that generate

Becoming a District Manager of Dunkin Donuts Congratulations!!! The store owner of Dunkin Donuts has decided to open five new locations over the next two years. A new District Manager will be needed for these new locations and will present many new opportunities. The new district manager will be given complete control, authority, and responsibility to structure, staff and operate the five new locations. The new opportunities will be challenging, but it will also be rewarding. Seeing the new

to. However, things managed to change in the recent years where a 4.00 cup of coffee was becoming a luxury items. This became known as the Coffee Wars. Starbuck had to now face competition from the fast food world. Which was McDonald’s and Dunkin’ Donuts. They started to look at this market as an opening to gain more customers. They started to offer their

Franchising It is said that today there is a total of 750,000 franchise establishments within the U.S. itself. Franchising is a long-term agreement between two parties, and is when the franchisor grants the franchisee the right to use a trademark or trade name in a business process. In a franchise agreement the franchisee would in most cases purchase or lease the trademark or logo from the franchisor. Within this transaction the franchisee also pays its franchisor sales revenue or royalty fees

District Manager for the new Dunkin’ Donuts stores, several factors must be acknowledged, analyzed, promoted, and executed. Opening new stores requires innovative ideas, being ahead of the game with the newest trends, and stabilizing the stores for the least amount of turnovers. Managing stores also means maintaining respect while coaching is vital. This requires feedback on both upward and downward channels of communication. For the purpose of this paper, Dunkin’ Donuts will be assessed and evaluated