Kudler Fine Foods

1093 WordsSep 13, 20065 Pages
Kudler Fine Foods Market Research. Could you help me with my paper, I am strapped for time and need some help with market research on Kudler Fine Foods. The company is a gourmet grocery store that has experienced significant growth and is now focused on expanding its services, improving the efficiency of its operations, and increasing the consumer purchase cycle. I have to prepare a 1,050-1,400-word paper justify the importance of marketing research in the development of Kudler Fine Food¡¦s marketing strategy and tactics, and identify the areas where additional market research is needed. Also, analyze the importance of competitive intelligence and analysis in regards to the development of Kudler Fine Food¡¦s marketing strategy and…show more content…
It stresses the "mixing" of various decision factors in such a way that both organizational and consumer objectives are attained. The most common variables used in constructing a marketing mix are price, promotion, product and distribution (also called placement). Segmentation involves classifying the market on various parameters such as flavor, age, region etc. It will be mix of both primary and secondary research. The primary research has to be carried out to know the customer attitude, tastes and needs. Various trade journals, industry reports should also be referred as secondary source. 4) Image and market characteristic research It has to be mix of both primary and secondary. Primary research is to be done to know the customer perception about the image of the company and the nature of market competition. Various trade journals, industry reports should also be referred as secondary source. (Kotler, P) Hence it will help in development of effective marketing strategy and tactics. Use of competitive intelligence Competitive intelligence is defined as having four specific goals: ć Detecting competitive threats ć Eliminating or lessening surprises ć Enhancing competitive advantage by lessening reaction time ć Finding new opportunities The objective of competitive intelligence is not to steal a competitors trade secrets or other proprietary property, but rather to gather in a systematic overt (legal)

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