Levi's Stp Analysis

Originally, Gap did not sell its own brand of clothing, carrying only the Levi Strauss & Co label on its shelves until 1978. At this time Gap had opened more than 300 stores and was selling its own, increasingly popular brand

One of the most successful clothing brands in the world, Polo Ralph Lauren has built its success around more than just its line of luxurious designer clothes, but the company is one of the top marketing designers also. It was awarded “ Luxury Brand of the Year” in 2010 by the Luxury Daily. A company that was founded by a man named Ralph Lifchitz, better known as Ralph Lauren of the Bronx, New York in 1968. Since the age of 12, Lauren’s had a strong appeal and taste for looking classy. He would spend the money he earned working with his father after school, purchasing expensive suites. In his latter years, while working for a company called A. Rivetz & Co., Lauren began designing wide ties, the beginning of what latter evolved into the

In the trend-driven world, Talbots is a classic staple for women’s fashion. Along with along with the companies mission to mix the flirty trends of today with its main classic styles, Talbots sticks to what its known for which keeps bringing back loyal customers. Founded in 1947, Talbots now has more than 1,350 stores in 47 US states, Canada, and the UK, under the Talbots and J. Jill names.

Jeans were made in in the 1850s. The place they were made was in New York. Yet, Strauss, the creator was not pleased with the money he was getting so he moved to California because he wanted to get some of the California Gold Rush. With him knowing Jeans were made for work he tried to get miners to get new jeans to mining. Not only was that a great choice, but it did better than he expected as he was not only changing his generation then, but now he changed my generation. He never thought that he would have gotten such success just from moving his creation to a place that people found that jeans were perfect for mining. If he would know how much he did for the fashion in American clothing he would be proud. Mainly because it is the number one

“American Eagle Outfitters, Inc. is a chain of mall-based stores that sells casual, outdoor-inspired fashion apparel” (American Eagle Outfitters, Inc.). This company operates 846 stores in the United States and Canada (McDonnell). American Eagle Outfitters first began in 1977 and was a division of Silvermans Menswear, Inc. As a family owned and operated retail business, Silvermans Menswear, Inc., sold accessories and attire for young men. When the business was in the third generation, the Silverman brothers thought it was necessary to add a new element in order for the company to prosper. This business move would allow the

The Gold Rush created many opportunities for up and coming entrepreneurs such as Levi Strauss, Henry Wells and William Fargo, as well as John Studebaker. Levi Strauss invented the blue jeans for the miners and the working class, which became loved by all. Levi Strauss went to San Francisco in 1853 to take advantage of the giant sales opportunity in California (PBS.com). Once in San Francisco, Levi opened up a store and began to sell merchandise. John Davis, a Nevada tailor, approached Levi Strauss and wanted to create a partnership for his heavy duty cotton work pants (PBS.com). The jeans became a huge success with miners, cowboys, and the working class. “By the end of 1873, thousands of San Franciscans were wearing Strauss and Davis's pants”

Another fun fact that I never knew before was the meaning of the notorious double “F” logo. The meaning was to modernize the clothing line at the time, but it stuck as a well-known reputation to the brand…Fun Fur. The CEO Pietro Beccari described him as a fun man who loves to party.A similar description from people who worked with Renzzo Rosso from Diesel another Italian brand. He explained how people planned weeks in advance to do a comedy for him because these are the type of things the designer is into. I’m sure he explained more details about the designer although the low rating may have to do with hardly understanding the C.E.O. and not because of the accent he spoke really low and jumped from one topic to another so it was really hard to keep up with him. Personally wished there was a recording of the comedy act to understand how it was so funny and get a taste of Lagerfeld endeavors. Getting back to the five sisters and showing how the business is still family owned, one of the creator directors is, in fact, the granddaughter of Adele. Sylvia Fendi who is in charge of creating one of the biggest sellers “the baguette”. In 1997 women

J.Crew began in 1947 as a low priced clothing company that sold its merchandise door-to-door. It was originally called Popular Club but the name was eventually changed to J.Crew to better suit its preppy image. In 1983 the company released its first catalog in an effort to mimic the success of like Lands’ End and L.L. Bean. People fell in love with the company’s preppy aesthetic that was much more affordable than designers like Ralph Lauren. Within the decade, the company grew its customer base exponentially. Their sales increased from $3 Million to $100 Million in less than 10 years. In 1989 the company expanded into retail stores with their first brick-and-mortar location in South Street Seaport in New York.

Old Navy’s history goes right where The Gap, Inc. was founded by Donald.G in 1969. Fisher, who founded his own clothing store out of frustration, when he couldn’t find a pair of jeans that would perfectly fit him. And since that time, The Gap’s retail clothing brand has been one of the most successful in United States history. Before Donald Fisher launched the first Gap store in San Francisco, he had been a prosperous real estate developer. It is fair to say, that Fisher’s first store was an immediate sensation. Young adults from the neighbouring San Francisco have flown to the stores to get low-priced jeans. And in just a few short years, the first Gap store became a huge retail chain composed of 200 stores, in over 20 states, and valued at an estimated $100 million dollars. By the late 1970s, GAP was growing at a rate of almost 80 new stores each year and generating about $300 million annually, which worth mentioning is a lot of money that days. In 1983, Millard Drexler was put in a position of a president of the company and was expected to lead the company into another decade of phenomenal growth. Dexter was a former president of another

The ups and downs of the premium jeans industry and the constant fluctuating of threats to the industry made it interesting to see how the denim lines would respond. They were originated in the 1970s by Calvin Klein who created highly priced, skin tight jeans who used celebrities (i.e. Brooke Shields) to endorse the product. Since they were higher priced compared to your common, regular blue jeans sold by mainstream brands like Lee and Wrangler, they were meant to serve as fashion statements as opposed to comfort. They started off well in early on in the 1980s, but then hit a decline just a few years later. The mid 1990s came and they surpassed their highest annual sales in

Levi’s is a brand recognizable in the whole wide world. There is no person who wouldn’t be able to associate correctly the Name with the product. LS&Co has managed to create something timeless, just like their classical 501 blue jeans.

One company that faces these cultural issues daily is Levi Strauss and Company. Levi Strauss and Company is a large American company founder in 1853 and is well known for its denim line. Currently Levi Strauss and Co. has operations in over 110 countries with over half of its corporate revenues coming from outside the United States. In American history we have all heard complaints of companies in the garment industry hiring underage employees outside the United States and poor working conditions. Levi Strauss and Company has not been left out of these accusations.

I don’t think they were correct to use that brand name because the Levi Straus is bringing down the Levis name. Personally I would not buy Levis jeans anymore if I knew that there were such low price Levis jeans around. It degrades the brand to the eyes of the higher end customers.

New product development: Levi Strauss and co.’s women’s wear division markets several line of casual sport wear including jeans, slack and knit and woven tops, blazers and skirts. New products are continuously introduced by Levis Strauss. The recent introduction of women 501 jeans has been very successful.

UNIQLO, established in 1963. At first, it was only a small clothing store sales, which have become internationally well-known clothing brands currently.