Levis Strauss Canada Holding an Ember: the Gwg Brand

In the introduction of Chapter 1 “Consuming Passions” “The Culture of American Consumption,” it talks about how American popular culture is grounded in consumption. With the media in our hand, it is a huge influence towards the advertising world. With how styles of clothing have been changing over time, this talks about how from the earlier times wearing a simple type of blue jeans can change between who wears them over the years. As stated, “ By the 1950s, however, blue jeans began to bear an additional class significance as “casual wear” for middle-class Americans.” (72). In 1970 these pants have then become a simple fashion wear. They have also been introduced as a hipster type wear. Then in 1980 through the early 2000s, baggy jeans were

prices for certain items were only a mere 10-15 cents higher than that of Wal-Mart which

Locating desired merchandise: I found that locating the desired merchandise, khaki pants, was a little difficult. Once I navigated to the women’s pants section I found that J. Crew had broken up the pants into the way they fit. I had no way to refine my search on this page. However, when I typed exactly what merchandise I was looking for in the search bar on the home page I was able to find the khaki pants quickly. Also, when I used the search bar I was able to refine my search with tabs reading women, men, girl, or boys.

One of my favorite stores to shop in is Kohl’s. Kohl’s has bright lighting and friendly staff that are willing to help customers if they need it. If a customer has a question for a staff member they can help you find what you are looking for or if they can not they will lead you to someone who does know where it is located. In Kohl’s all of the merchandise is clearly labeled and fairly

After the reinvented jeans by Levi, skinny jeans were really introduced to the world in old movies, usually old Western movies. Actors like Roy Rogers, the Lone Ranger, Marilyn Monroe, and Zorro wore them in their movies during the 50’s. Performers were also a part of the skinny jeans’ history. People like Elvis Presley wore them during his concerts in the 1950’s.

Why are ripped jeans such a fad throughout history ? Probably because, they have been around the late 1800's. During which time they were a durable item of work clothing. With such longevity, it is no wonder they have been shaped into one form or another over the past century. More than any other article of clothing, they have been sliced, diced, torn, ripped, faded, and sewn back together to make a plethora of designs to meet any of the fashion needs for the masses. The 60's and 70's had bell bottoms, knees were torn out and acid washed in the 80's and during the 90's and 2000 grunge era it was a sign of rebellion to rip or tear jeans. Spring forward to the "Z" generation. Today

Jeans have been embellished in many different ways to attract the attention of large designers and trend setters in fashion to help keep jeans a statement in a women’s wardrobe

A long-time leader among discount stores, Wal-Mart began experiencing the effects of competition from a variety of sources with 2006 seeing the company reach all-time-low performance (Ferrell, Hirt& Ferrell, 2013). Grocery competitors, such as Kroger and Safeway, have had an impact in the grocery sector, which makes up 40 percent of Wal-Mart’s business. Perhaps most damaging, however, has been a closing of price gap in household and fashion lines between Wal-Mart and fashionable low-price retailer Target. Wal-Mart’s answer to Targets inexpensive yet chic fashion lines was to launch George clothing. The company took out ads in fashion magazines and held a showcase for the new line, but was unable to maintain stock of popular sizes and styles

1pair of Blue Ripped Women’s Jeans (unknown brand). Jeans were on the Manikin. - $30.00

This is because jeans were the first clothes targeted to, and appropriated by, the youth of Argentina; previously youth clothing was the same as the clothing of their parents’ generation. Jeans also helped to connect youth with the international youth culture and, thus, their peers abroad because they were unified through the same generational marker. However, jeans also aided class and gender divides within the youth generation. The middle-class projected their intolerance of class tastes onto jeans, thus, promoting class division through their view of imports as authentic and a form of cultural renewal. Due to the emphasis on the value of imported jeans and their exclusivity, these brands, primarily Lee and Levi Strauss, became a socioeconomic marker of the upper and middle classes, distinguishable through their fade and loose fit style. Far West, the national brand of vaqueros, or jeans, that the working-class could afford to wear, and did wear, were bluer and tighter. Working-class men who wore jeans were subject to class specific anxieties that those who wore jeans had a social and sexual disorder and, thus, were a threat. This class prejudice was portrayed in Argentine films in which working-class men wearing vaqueros were rapists or homosexuals. Additionally, women were largely excluded from wearing jeans, due to formal and informal dress codes preventing them from wearing them for anything but leisure, but they still adhered to the class values placed on American brand jeans preferring them over national brands which they dubbed

You got bootcut jeans, ripped jeans, faded jeans, fitted jeans, and straight leg jeans. Selecting the right pair of jeans could definitely take some time meaning you must have some patience. Believe it or not, but the name brand makes a difference depending on the look, fit and feels that you are looking for.

Skinny jeans cling like a second skin, especially around the thighs, knees, and calves of the leg. Skinny pants have a tighter overall fit than slim fit pants. Mens skinny jeans are nearly always made with denim material that includes Lycra, so check instructions before you wash them. Skinny jeans also taper at the ankle for an opening usually ranging from 14 to 16

He was making covers for the 49ers but then he decided to make pants instead. He didn't think that this would make an impact. It was just one of the normal things that people sold in the shop. He named the jeans “Miners Pant’s” and that’s where everything started. But people saw it as something different. Miners loved the pants so much it became super popular. In a matter of time, Strauss was working so hard for everyone to get at least one pair. Soon he edited his pants once again and started to use blue denim (Which are pronounced ‘Genes’ in French but in English it is ‘Jeans’) for his pants. Then soon in 1872, Jacob Davis, a Nevada Tailor, sent a letter. He requested something that he couldn’t do. Adding rivets or what we know, pockets. Jacob didn’t have the money to complete the patent process so he decided to tell Strauss. And so, the jeans we know and love were

Market research indicated that an estimated $14.6 billion dollars was spent on jeans last year and the jeans market saw a 14% increase in growth. The recent

When we want to buy something, we usually go to a shop. There is no doubt that there are many kinds of shops in every town or city, but most of them have a food supermarket, a department store, men's and women's clothing stores, grocery, bakery and butchery.