Literature Review On Online Shoppers

In todays scenario, online Shopping play a great importance in the modern business environment. Online shopping has opened the door of opportunity and advantage to the firms. Rowley Jennifer, (1998) examined that internet is becoming a hotbed of advertising, shopping and commercial activity. Hsieh et al., (2013) stated that internet is influencing

Consumers are making purchases daily. There are a number of occasions and reasons prompting people to shop. Special occasions such as birthdays, anniversaries, and holidays all contribute to retail sales. Sustaining one’s daily life through purchase of food, clothing, personal hygiene products and cleaning products also contributes to the economy through commerce. How do most people like to shop? In recent years a new alternative to the traditional brick-and-mortar shopping, online shopping, has increased in popularity. “U.S. e-commerce sales grew from 72 billion U.S. dollars in 2002 to 228 billion U.S. dollars in 2010.” (“Online shopping,” n.d.,

As a ‘fundamental objective ' is about the convenience of online shopping. They are comments, online shopping is easy to find trade from different suppliers at home without having to go to the store. So, it will save you time, then shop in a store, in a retail store you have to go out to a store to another store. In addition to the convenience, customers can shop online without any time limit. You can search the World Wide Web online from Monday to Sunday, is open all year round 24 hours, anytime. It is also convenient for customers to share information through chats or discussion forums, to help others make better buying decisions. This is because the Internet a wide range, customers allow stores around the world, achieving great Internet sales, and comparison shop from the comfort of your home. Online shopping convenience to remove restrictive customers shopping in a store or purchase items they must be based on what is available locally. Online shopping at home than to spend time in places, gathered together more safely. This idea would also apply during peak seasons, such as the lunar New Year, Hari Raya Puasa, Deepavali and avoid large crowds during the Christmas holidays. In this way, it may lose the shopping for outdoor fun. In – store shopping could make social connections than that shopping independently

47% (almost half) of online consumers in Middle East, Africa, Pakistan, India have never shopped online (Nielsen Global Consumer Report 2010). Online shopping provides several facilities like 24x7 shopping at the comfort of home with no travel, wider products availability, better product selection and access to all specifications etc. E-shopping has the potential to replace traditional in-store shopping. There are many motivations for enhancing the experience of online shopping like online shopping open the doors to access the global market place for marketers, introduces the more flexibility in shopping as compared to traditional shopping environment and revolutionising the speed of business. These motivations have encouraged businesses to attract and retain customers by understanding the new ways of online shopping behaviour. Additionally, the evolution of online shopping has opened new doors of opportunities to exploit and provide a competitive advantage to the firms, smart and fast enough to seize new opportunities by adapting itself strategically and technically which

Internet Research. 2005, Vol. 15 Issue 3, p335-352. 18p that consists of seven focus groups from different parts of the country tried finding about the perception of consumers on the concept of online grocery. The research indicated some positive and some negative beliefs, which were remarkably congruent across groups. In the minds of consumers, while the concept has advantages of convenience, price and product range. Disadvantages, such as the loss of the recreational aspect of grocery shopping could act as mental barriers where one bad experience can result in permanent disapproval of the

For example, for retailers that are conducting more and more company operations online, "trust factors and security issues are part and parcel of ecommerce success. The critical

Online shopping has experienced rapid growth during the recent years due to the unique advantages it offers for consumers. While it is still nice to stop by a store to touch and see the products, the convenience of online shopping cannot be beat. And for

The idea behind this study is of great significance because e-commerce (online shopping) has grown tremendously since the turn of the century. It has shaped the way people do shopping for the most part.

According to a study of users who have bought products online, there are five main reasons why people shop through the Internet. These are convenience and ease of use; greater selection; better prices; easier comparison-shopping; and no

The way of shopping is changed with the advancement of the technology. According to a study ‘if any e-commerce company focuses on the demographic characteristics of the shopper, it is concluded that the higher the level of income, occupation and education of the head of the family then the perception towards online shopping is more favourable. If consumer is inclined towards technology, then his attitude towards online or non-store shopping is increased. Online shopping has widened the segmentation and target audience. Earlier the young educated men were the main users of online shopping but this perception is changing with time. For example, in United States of America the women user internet was very few but till 2001 the population of women were increased and it was around 52% of the online

1. INTRODACTION: In the modern world, shopping through the Internet becomes extremely popular between the consumers. The reasons behind becoming so popular are instead of travelling around the world to get a specific goods, now you can get it through online shopping and save time, get different variety of goods, easy to access and to pay through credit cards. The online shopping recently became one of the regular behaviors of the Internet users, especially in Saudi Arabia. The amazing growth of the Internet users, lead to an incredibly increase of the online shops. In the united state, 79%of the Internet consumers shops online. Also, The highest percentage of consumers using the online shops is in Korea. Almost 99% of Korean Internet population

Shopping online is a convenient way to get shopping done. “First, stores do not close online”; so, if you have a crazy schedule that does not leave you time to shop, you can get online any time and buy the items you need. Since you can buy things anytime and anywhere with the internet, “you no longer need to physically go to the store to buy the item you need; saving you time and gasoline. With that in mind, you do not have to deal with packed parking lots, big crowds and long checkout lines.” (Montaldo, 2017). Shopping online has its advantages, one being access to more choices. Stores only have so many items and so many choices. Sometimes, the store no longer has the color you want or the shoe size you need. When you shop online, you can search until you find the color and size you want. “The internet also

The main reason for the convenience of online shopping. Today it is easier than ever to go on a shopping spree and buy all the groceries that are needed in the house in one day. Therefore why would anyone not want to use this technology if it is easier and more convenient. If a person is busy with work and other event going on in their life they would most likely not have the time to get in the car and drive to the store and walk around to get there things. Everyone is busy nowadays so it makes sense why online shopping is so popular. There is even a button on websites like Amazon that allow customers to make a list of often bought items that enables them to buy all their groceries in one click when they see they are running low. When

There are more categories of products on the internet. And there are a lot of choices that people can choose, so they can buy what they want. The choice of a store is very much influenced by location and store types (Sinha, p.14). But brick and mortar stores have fewer kinds of products than online, and online shopping does not be influenced by location. Also, people do not need to be afraid to go buy some private things, if they want to buy in public store, such as, sanitary towel, underwear and so on. Because they can buy it on the internet and even it has more choices. Moreover, if customers want to buy a lot of things, and those things are not in the same place, then they need to run around here and there to buy all kinds of products they want. However, online shopping does not have this problem. People do not need to go out on a sunny or rainy day, just stay at home and pay it on the phone or computer. But the mall can provide some services for customers that are not available online, such as urgent care medical centers and roller coasters (Resnick, pp.1127-1128). Even then, online shopping is still better than traditional shopping. Furthermore, people can compare merchandise from different shops, so they can choose the cheapest and the best. Customers can try on new forms of apparel in stores, but it is too risky to purchase it based on pictures and text description in the internet (Resnick,

INTERPRETATIONS:-Some of the respondents do not prefer online purchasing because of various factors in which one of the top most reason is risk in credit transaction, identity theft &cheap quality product