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London Dockland Case Study

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For places both rural and urban to maintain development and a strong economy they must rebrand. To keep with the times so to speak place must continue to redevelop in a number of ways. Both areas are at risk of becoming derelict and poverty struck if they don’t regenerate.
One of the main causes of decline is a lack of employment. In many areas with one ruling industry when the industry collapses the town is left with high levels of unemployment. As countries continue to develop their primary and secondary sectors shrink as it becomes cheaper for TNC’s to outsource work to other cheaper countries. This among other reasons can leave towns and cities in decline as there are no longer jobs available and people have to move away for work or stay unemployed which has bad economic effects.
An example of this happening in an urban area is the London Docklands. In the 19th century it was the busiest port in the world however by the 1960’s bigger boats were being used and the docks weren’t deep enough for this. The docks were closed leaving lots of derelict land, few jobs and lots of social problems. However the docklands were successfully rebranded with the introduction of the LDDC. In 1981, the London Docklands Development Corporation set about regenerating London Docklands …show more content…

The decline in agriculture in the UK has reduced employment and caused economic problems in rural areas. The lack of job opportunities results in out migration of young people, resulting in an ageing population. Eventually a spiral of decline happens as problems breed problems rebranding is needed to break this. Attracting new business and tourists through rebranding will increase employment and services. This will then encourage young people to stay in the area, and new people to move to the area. In rural areas for the most part there won’t be any flagship projects and community projects and council initiatives will be the main source of

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