Essay on Longitudinal Strategic Development Study

Virgin Australia was established in early 2000, with operations comprising of two aircrafts flying one route and 200 employees. Since this, the company has greatly expanded its operations embracing a true national domestic network and then further expansion into the international flights by 2009 (Virgin Australia, 2012). Today Virgin Australia operates under the chairman of the Virgin group Sir Richard Branson and is owned by Virgin Blue Holdings, formally Virgin Blue Airlines. Under the brand name is V Australia and Pacific Blue, from which Virgin Australia flies its main aircraft

Attempts to track the financial results of the various Virgin companies are apparently the most confusing aspect of the Branson’s empire. Despite that fact, Branson insists that financing his business investments takes place on a standalone basis even though analysts have previously pointed various instances in which profits that the viable investments make are channeled to the ailing ones to revive them even without standard accounting procedures followed. An example of this tendency relates to the records showing that in 1992, one of the Branson’s most profitable investment as the Virgin record and it was sold with an aim of safeguarding Virgin Atlantic while Singapore Airline purchased 49% stake in Virgin Atlantic to ensure that the Virgin group’s music retail business

Virgin Australia is a rival airline to Qantas. Virgin Australia started in the aviation industry in the year 2000. The current position of the airline is better than the previous financial year of 2014. This report will focus on current financial results and position, the capacity, network and pricing, current equity structure and future direction.

Virgin Australia is an airline for corporate, regional and leisure market segments and is the second largest airline in Australia. This airline has become a highly regarded global brand name that has a broad appeal to all consumers in a mass-market environment in revolutionising airline travel. (Virgin Australia, 2015)

Virgin Atlantic is a major British success story. From our first leased jumbo to the UK's second largest long haul airline, we've come a long way, and there's still much more to do! Take a look at our story by clicking on the links below...

The airline took strong influences from the well known Virgin brand in innovation and customer enjoyment and fun, but has also now established a reputation for brilliant customer service, value for money and excellent on-time performance. Virgin Blue has launched subsidiary joint-venture international airlines, Pacific Blue (Aust and NZ) and Polynesian Blue, and is starting a third this year, V Australia. Virgin is now Australia’s second largest airline, holding more than 31% of the domestic market (IBISWorld, 2008; Peanuts! Online, 2008).

Using Michael Porter’s “Five-Forces” model it is possible to gain an understanding of where Virgin stands in relation to the competition and how it can adjust to increase its competitiveness. The diagram below is a graphical representation of Porter’s model.

Virgin is a U.K-based company led by Sir Richard Branson and is one of the three most recognized brands in Britain. The company has a vast history of brand extensions – one of which is their launch of a wireless phone service in the USA. Dan Schulman has been appointed CEO of the Virgin

Virgin Australia Airlines is Australia’s second largest airline after its main competitor Qantas. Formerly known as Virgin Blue, it was founded by British businessman Richard Branson and former Virgin Blue CEO Brett Godfrey in 2000. It is primarily a domestic flight service, with short-haul international flights to neighbouring countries and islands such as New Zealand and the Cook Islands launched in 2011. After being listed on the Australian Stock Exchange in 2003, Virgin Australia expanded their focus to gaining a greater share of the corporate market. They introduced a new frequent flyer program, online and self-service check-in, and flexible airfares to attract the business traveller. Virgin Australia aimed to increase the quality of their service to compete with new competition from Qantas’ new

With the hopes for an economic upturn still remaining, it is recommended that the Virgin group approach and review, with great urgency, the matters outlined in this memo. Questions have been raised by many noted publications including the Economist and Marketing News regarding the current financial state, brand strength and future of the Virgin group. Many has quipped Mr. Branson and the Virgin group as over-exerting and extending company resources, capabilities and competencies beyond a controllable and unprofitable threshold. Many critics have pointed to Virgin’s brand losing goodwill and compromising core values due to the brand stretching. With over 20 holding companies

‘Virgin Media was created by the merger of NTL Telewest and Richard Branson’s Virgin Mobile, Virgin Media is a subsidiary company of Liberty Global PLC that is the worlds largest international cable corporation, the formation of Virgin Media formed the first ‘quad play’ provider’ (Virgin Media case study)

The most important inputs are craft and technology, aviation fuel, and skilled labour. Due to the reasons of political and economic, the fuel price is subjected to fluctuate. Also, the technology suppliers and craft suppliers are very limited and Virgin brands solely relies upon the supplier for them to supply very fast and aircraft that is well designed and fast. Boeing and Airbus are the two leading manufacturing aircraft that supply Virgin. The Virgin Group is constantly being technologically developed by suppliers with its touchscreen seat back entertainment, Wi-Fi accessibility, health club maintenance, cutting edge smart phones, and new space

Their aim is “to create a better business with a better future” and their objectives are to be the brand for business for UK SME’s, to drive broadband based consumer services, to be the best network provider, to be a responsible and sustainable business leader, Virgin make a profit by providing a range of Virgin branded products and services which endeavour to be ‘better, fresher and more valuable’ than those that are currently

Virgin Australia is the second largest airline within the Australia airline industry, and the company is the largest company utilizing the Virgin brand. Established in 2000, and the company headquarter is at Bowen Hills in Australia. Virgin Australia was co-founded by Sir Richard Branson, a British businessman. In 2000, the company was operating on a single route, however, after the collapse of Ansett Australia in September 2001, the company suddenly found itself to become the second largest airline in Australia. After the company has operated low-cost carrier for several years, the company improves its service by offering international transport

The Virgin Group is the largest private enterprise in the UK which includes of an assorted mix of businesses. It is considered to be one of the most world’s respected brand name and venture capital organizations established by Sir Richard Branson in 1970. The name Virgin has been selected to correspond to the plan of the firm being a virgin in every business it entered. The Virgin group businesses success increased in different sectors such as; transportation, music, financial services, soft drinks, mobile telephony, travel, and media.