Virgin Group and Coca Cola Management Strategies Essay

Character summary: Mufasa from the Lion King Mufasa is one of the main characters of the movie he is also the tragic hero of the story. Mufasa is the father of Simba. Mufasa was ready to go beyond any forces to protect Simba no matter what it takes. When Scar, Mufasas brother, sets him up so that he could take Mufasas place, Scar tells him that Simba has been caught in a stampede so Mufasa sacrificed his own life for his son’s.

Virgin Australia is an extremely diversified and multi dimensional corporation that truly approve that its individuals are its the most important asset. They always provide a view of the different business tasks and some of the model roles that shape a section of every team. Team at Virgin group includes individuals with consummated experiences who are committing to a similar goal. There are many types of teams that occur within the Virgin group of corporations, for example, the top management team, a self-managed team work team and the cross functional teams. In addition, there are stages of improvement and task roles influence the efficiency of groups within the Virgin Group through forming, storming, norming, performing and

In Susan Olps article Millennials Seek Spiritual Life, But Not Necessarily Church, Olp talks about several different college students and their pastors and the way they worship. By interviewing these students and leaders, Olp was able to conclude that the millennial generation, people between the ages of twelve to thirty this year, explore their faith in ways other than just showing up at church. This is a challenge for pastors and chaplains. Church leaders have decided that authenticity and technology play a huge role in the millennial generation's daily lives, so leaders have incorporated what this group of people love into their teachings. The churches that

In light of an evolving market, faced with new competitors, and after a careful analysis of their current customers, the Vanguard Group (hereinafter referred to as “Vanguard”) realizes it must rethink its entire marketing strategy. However, in order to protect and leverage their competitive advantage, which is their low management fees, and to optimize the loyalty that their customers continuously demonstrate toward their organization, they must now target the most profitable segment for them, and develop the best way to serve and delight these customers.

After its mission statement, the company enumerates its values in support of the mission statement. The values are the following:

Virgin Group LTD is a British venture capital conglomerate that has been around since 1970. Virgin encompasses over 400 different companies located in many industries such as: financial services, transport, food and drink, media and telecommunications. Headquartered in London, this British corporation has come a very long way since it’s birth in 1970. One of the main reasons for the companies success is because of its founder; Sir Richard Branson.

Anxiety disorders are more frequently diagnosed during adolescence and childhood years. Studies looking into childhood disorders have displayed an outstanding level of comorbidity among other types of disorders including depression and alcohol addictions. Very little knowledge is known about the study of anxiety disorders from childhood to adolescence and throughout life. Childhood anxiety disorders have received little to no attention, until 2004 when longitudinal studies explored the symptoms of anxiety rather than the diagnoses itself. The goal of this research is to explore the long-lasting effects of anxiety throughout life, other than just childhood and adolescence years.

Coca-Cola is the largest non-alcohol beverage manufacturer in the world, which holds approximate 43% market share. The firm is also ranked in top 20 in the Fortune 500 in terms of the largest capital with over 100 billion dollars in assets. John Stith Pemberton is the founder of the firm, which is headquartered in Atlanta, Georgia. During its 100 years of history, Coca-Cola has grown its businesses substantially in the globe. Currently, the firm presents over 160 countries, including China, India, Japan, and South East Asia countries. The main objectives of the firm that is it can serve its products to all consumers in the globe, and expands its businesses to the majority of strategic regions. In order to grow and expand its present to the other major markets, Coca-Cola executes its marketing strategies based on three different categories, including price, place, partnerships, and core products. These marketing methods have supported Coca-Cola to sustain, and grow in the soft drink industry.

I believe the Virgin Group, as a corporate parent, does add value to its businesses. The main way in which it adds value to the strategic business units is by the use of their brand name and image. This is very prominent and well recognised world-wide, and therefore gives each business unit instant recognition within their industries and therefore gives each business a strong external image to benefit from. Research shows that the Virgin brand was recognised by 96% of consumers in the United Kingdom, and 95% were able to associate Richard Branson's name with the brand. The brand name is also known for a huge variety of different businesses which shows the name has proved to be very versatile and can probably be put with most fields and brings an element of success.

Marketing is an essentially about marshalling the resources of the organization so that they can meet the changing needs of the customers on whom the organization depends. As a verb, marketing is all about how an organization addresses its markets. Marketing is “The management process which identifies, anticipates and supplies the customer requirements efficiently and profitability”.

Coca-Cola Company has realized significant growth since its establishment to become a global leader in the marketing, manufacturing, and distribution of syrup and soft drinks. Out of the four generic strategies, the company has followed the differentiation strategy to make its products unique in the market. Its interest is to maximize the market share through the development of the most innovative products and the establishment of effective strategies to influence the customer’s decisions. In such a way, the company has integrated various strategies to ensure that desirable results are attained in the market. Its strategic choices align with the differentiation strategy in an attempt to make its products unique and meet diverse market requirements. To reduce its weaknesses, the company should consider exploiting key opportunities in the market including venturing in the packaging of water, promotion of new brands, and launching of healthy products. In particular, the vision and mission statement of Coca-Cola seems to have reconfirmed and changed in this process of company’s strategic analysis.

Planet: Being a responsible global citizen that makes a difference by helping to build and support sustainable communities

Top managers develop long-range plans, called strategic plans that define the company's overall mission and goals. Strategic planning focuses more on issues that affect the company's future survival and growth. To develop strategic plan, top managers also need information from outside the company, such as economic forecasts, technology trends, competitive threats, governmental issues and shareholder concerns.

Throughout history, there have been many different approaches of management theories. Some theories longer exist because they are no longer relevant in today’s environment, but some theories are still implemented like Scientific Management and Human Relations. Scientific management emphasizes on efficiency productivity by motivating workers with monetary rewards. Human relations emphasize on motivation of workers by both financial rewards and a range of social factors (e.g. praise, a sense of belonging, feelings of achievement and pride in one’s work).

The twentieth century has brought in a number of management theories which have helped shaped our view of management in the present business environment. These emerging theories have enabled managers to appreciate new patterns of thinking, new ways of organising and new ways of managing organisations and people. Over the years these different theories have enabled the study