BOTH GEN Z & MILLENNIAL LUIS CORONEL FANS ARE VERY ENGAGED WITH SOCIAL MEDIA PLATFORMS
Luis Coronel Millennial fans are more likely to use social media platforms such as YouTube (77%, 128 index), Instagram (76%, 179 index), Twitter (69%, 170 index), Snapchat (67%, 216 index), and LinkedIn (38%, 214 index) compared to the average Latino population.
Luis Coronel Generation Z fans are more likely to use social media platforms such as YouTube (84%, 140 index), Instagram (70%, 166 index), Twitter (51%, 127 index), and Snapchat (69%, 222 index) compared to the average Latino population.
MILLENNIAL FANS PREDOMINANTLY USE ANDROID PHONES, WHILE GEN Z USE ANDROID & iPHONES
Luis Coronel Millennial US Latino fans primarily use Android phones, while Generation
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Fans are less likely to spend their time with Football (13%, 68 index) and Films/cinema (29%, 89 index).
GEN Z TOP HOBBIES INCLUDE SHOPPING, SOCIAL NETWORKING, & WATCHING VIDEOS ON MOBILE
Luis Coronel US Latino Generation Z fans are more likely to use spend their time with hobbies such as Shopping (50%, 160 index), Being Outdoors (45%, 137 index), Social Networking (44%, 181 index), Watching videos on mobile devices (42%, 280 index), Fashion/clothes (41%, 218 index), going to concerts & festivals (37%, 151), and Playing games on a console (35%, 166 index). Fans are less likely to spend their time with Football (15%, 80 index) and watching sports on TV (19%, 86 index).
MILLENNIALS TOP GENRES INCLUDE RAP, HIP-HOP, LATIN POP, & SALSA
Luis Coronel US Latino Millennial fans are more likely to listen to music genres such as Rap (53%, 231 index), Hip-Hop (52%, 165 index), Latin Pop (50%, 196 index), Salsa (50%, 217 index), Reggae (50%, 306 index), and Urban (47%, 625 index). Millennial fans are less likely to listen to genres such as Easy Listening (21%, 97 index), R&B (19%, 69 index), and Classic Rock (28%, 74 index) compared to the average Latino
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Millennial fans are less likely to listen to music through traditional AM/FM radio (51%, 92 index) compared to the average Latino consumer.
LUIS CORONEL HAS A GOOD FOLLOWING AND ENGAGEMENT ON FACEBOOK
Luis Coronel has a good Facebook audience of 5.6M Total Likes and an above average engagement compared to similar artists with a weekly average of 144.8K interactions (Talking About This), which gives the artist a 3% engagement rate on the platform (similar artist average engagement on the platform is 2%). The artist is posting good content on the platform which revolves around pictures, short videos, announcements, and status updates, among other content. Consider maintaining the artist’s current post frequency and content type to continue to grow his following on the platform and maintain a good engagement.
LUIS HAS A SMALLER AUDIENCE, BUT HIGHER ENGAGEMENT COMPARED TO SIMILAR
Spanish-language music enhances the development of self-identity of students in a university setting where the music is uncommon because music builds on culture and makes students more aware of their culture and their roots. In “Reclaiming Latino Identity: An Attitudinal Study of the Influence of Rock En Español on Latino Cultural Identity,” Elisa Sahagan notes that the genre of music has assisted Latinos to maintain Spanish-speaking skills and brought them closer to their culture (1). One reason being is it is a crucial part of shaping individuals’ identities. Listening to Spanish-language music assists Latino students to maintain a balance and shape their identities. First, Spanish-language music, such as Norteñas and Corridos, tell stories
To support her claim, Twenge presents the outcome of her research depicting the older generation as much more active and the new generation has adopted an introverted lifestyle with only their phone and social media as entertainment and possible validation in their lives. Some, such as “Athena” tend to validate themselves on how many likes they receive on a photo and measure their self-worth based on social standing.
(iii) 135 million 12-25 population in UK, Europe itself which are highly sports oriented. In North America also
Gen Z is later described as not similar to millennials but “‘more like their grandparents (or, in some cases great-grandparents)’, Mr.Howe said [who is a researcher and a social trends consultant]”(Williams). They grew up in the same kind of struggle, them with the Great Depression and Gen Z with the Great Recession.
Social Media is growing upward, fast! If you can’t keep up with it, at the very least keep track of it. Most importantly, usage of social media in the
Insight into Hispanic Culture In fifty-seven million people in the United States, one in six are of Hispanic in origin. This number is being predicted to be one in 4 by 2035 (2015). The minority
In this modern age, the majority of society has adapted to social media and the newest technology to fit around our lives. Technology provides tools that are imperative to the making and the use of other tools. It is a tool in itself. Technology is changing rapidly; so rapidly, in fact, there can be cultural gaps between generations. The construction of social media has enabled access to innovative phenomenon, broken barriers, changed our perspectives on ideas, and has even opened doors to new opportunities.
As someone who identifies with both culture varieties in Louisianan and Hispanic Texan forms, one can see the various types of differences, including music, food, recreation, and life as a seventeen-year-old. As a senior in high school, my parents still give my commutes to and from school. This can be shown by the quote, “In short, the society in which you grow up, and your particular location in that society, lie at the center of what you do and how you think” (James M. Henslin, 2014, pg. 3.) A noticeable confliction shows when my dad drives me to school, he plays the radio, which predominantly plays country music. However, when my mom picks me up from school, she uses Pandora, which gives her more independence on choosing the genre she wants. The songs she often wants to hear is Mariachi, a Spanish-speaking music genre which mixes pop culture in Mexico, folk tales, and current issues. When I either practice my driving or hang out with friends, music genre tends to lean towards what is popular amongst my age group and location, which is pop and country. When I am around my family and relatives, music tends to be in Spanish, such as Mariachi and Spanish Pop. A Mexican-American culture had been forming over generations in my family tree, as my grandparents are from Mexico and my parents are from South Texas. When I visit my grandparents and other relatives, who mainly live at the tip of Southern Texas, cultural changes start to become more apparent as radio stations change
Latinos are an American community of considerable diversity of culture, race, ethnic, and national origin. It is a community on the forefront of significant demographic change and sociopolitical growth (Appleby, G.A., Colon, E., & Hamilton, J., 2011). Latinos in the United States are diverse, and collectively the second largest ethnic minority population in the country (Vigil, 1996). In the Latino population, culture represents a way of life that binds Latinos together through their language, values, beliefs, and practices that are considered appropriate and desirable. The population is an aggregation of several subgroups; Mexican, Puerto Rican, Cuban, Central and South American and Dominicans. Some demographers suggest that
This essay will cover the analysis between the New York Times article “Latinos Onscreen, Conspicuously Few” by Anna Bahr and the study it references, “The Latino Media Gap: A Report on the State of Latinos in U.S. Media.” The study, by lead researcher Frances Negrón-Muntaner, is an in-depth look at Latinos as media consumers and creators, the issue of stereotypes, and recommendations for closing the gap. Bahr’s article highlights the study to bring attention to the lack of Latino representation in the media. The article does an excellent job of representing the facts and purpose of the study.
Nicky Jam US Latino fans are more likely to use social media platforms such as Facebook (89%, 128 index), YouTube (78%, 135 index), Instagram (65%, 154 index), Snapchat (53%, 166 index), and Twitter (52%, 134 index) compared to the average Latino
Jorge Cruz author of “Quitting Social Media” said that he has been capable of much more activities including sports hanging out with friends and even art now that he has stopped being on social media, but humanity is already way too evolved to quit social media altogether but maybe some people could take breaks every once and awhile. Jorge Cruz said, that his sister was very happy being on social media sites like Myspace and Hotmail (Cruz 2). Myspace and Hotmail are both great ways of communicating with friends or family who live far away. He said, that when he was a kid he really enjoyed being on the internet watching funny videos of squirrels and cats (Cruz 1). Most people enjoy being on the internet to watch videos
This description of fans exhibits the intriguing nature and great interest so called fans has for their idols. It is argued that fans are the most creative and active group out of all of the media audiences. This could be because of the lengths fans go to in order to find out about the latest news concerning their idols or to get the latest merchandise provided by their idols. The examples of the activities fans
The popular culture of music has changed dramatically over the course of sixty five years. Since this time, new genres of music have been introduced, existing genres have changed, and fixed stereotypes have been associated with certain genres of music. Music has become a major part of popular culture, and is portrayed almost everywhere in first world societies, including on television, radio, at shopping centers, sporting events and in every area of popular culture. Music has become a major part of popular culture, and continues to strive and develop into more and diverse areas of culture.