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Luis Coronel Millennial Fans: A Case Study

Decent Essays

BOTH GEN Z & MILLENNIAL LUIS CORONEL FANS ARE VERY ENGAGED WITH SOCIAL MEDIA PLATFORMS
Luis Coronel Millennial fans are more likely to use social media platforms such as YouTube (77%, 128 index), Instagram (76%, 179 index), Twitter (69%, 170 index), Snapchat (67%, 216 index), and LinkedIn (38%, 214 index) compared to the average Latino population.
Luis Coronel Generation Z fans are more likely to use social media platforms such as YouTube (84%, 140 index), Instagram (70%, 166 index), Twitter (51%, 127 index), and Snapchat (69%, 222 index) compared to the average Latino population.

MILLENNIAL FANS PREDOMINANTLY USE ANDROID PHONES, WHILE GEN Z USE ANDROID & iPHONES
Luis Coronel Millennial US Latino fans primarily use Android phones, while Generation …show more content…

Fans are less likely to spend their time with Football (13%, 68 index) and Films/cinema (29%, 89 index).

GEN Z TOP HOBBIES INCLUDE SHOPPING, SOCIAL NETWORKING, & WATCHING VIDEOS ON MOBILE
Luis Coronel US Latino Generation Z fans are more likely to use spend their time with hobbies such as Shopping (50%, 160 index), Being Outdoors (45%, 137 index), Social Networking (44%, 181 index), Watching videos on mobile devices (42%, 280 index), Fashion/clothes (41%, 218 index), going to concerts & festivals (37%, 151), and Playing games on a console (35%, 166 index). Fans are less likely to spend their time with Football (15%, 80 index) and watching sports on TV (19%, 86 index).

MILLENNIALS TOP GENRES INCLUDE RAP, HIP-HOP, LATIN POP, & SALSA
Luis Coronel US Latino Millennial fans are more likely to listen to music genres such as Rap (53%, 231 index), Hip-Hop (52%, 165 index), Latin Pop (50%, 196 index), Salsa (50%, 217 index), Reggae (50%, 306 index), and Urban (47%, 625 index). Millennial fans are less likely to listen to genres such as Easy Listening (21%, 97 index), R&B (19%, 69 index), and Classic Rock (28%, 74 index) compared to the average Latino …show more content…

Millennial fans are less likely to listen to music through traditional AM/FM radio (51%, 92 index) compared to the average Latino consumer.

LUIS CORONEL HAS A GOOD FOLLOWING AND ENGAGEMENT ON FACEBOOK
Luis Coronel has a good Facebook audience of 5.6M Total Likes and an above average engagement compared to similar artists with a weekly average of 144.8K interactions (Talking About This), which gives the artist a 3% engagement rate on the platform (similar artist average engagement on the platform is 2%). The artist is posting good content on the platform which revolves around pictures, short videos, announcements, and status updates, among other content. Consider maintaining the artist’s current post frequency and content type to continue to grow his following on the platform and maintain a good engagement.

LUIS HAS A SMALLER AUDIENCE, BUT HIGHER ENGAGEMENT COMPARED TO SIMILAR

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