Reasons of Social Networking Use: A Uses & Gratifications and Media Dependency Theory Approach Remaflor D. Malacura Polytechnic University of the Philippines ABSTRACT Social Networking Sites such as Facebook, Twitter, and Instagram are very “in” to people especially teenagers nowadays. Social networking sites are web services that allow users to create profile and build relationships with other users of the same site. Due to the popularity of these sites, many questions are raised and one of it is “why do people use social networking sites?” This essay aims to answer such question by determining the reasons and motives of social networking use of individuals. Document Analysis approach was used in this essay. Various …show more content…
1.1 Facebook One of the most used social networking sites nowadays is Facebook, created by Mark Zuckerberg on February 2004. According to Statista Inc., “there are about 1.32 billion global monthly active users of Facebook as of June 2014”. Locally, 34 million active Facebook users comprises here in the Philippines as of January 2014 (wearesocialsg, 2014). According to Mazman and Usluel (as cited in facebook.com) “Facebook is defined as a social utility that helps people share information and communicate more efficiently with their friends, family, and co-workers.” (Makashvili et al., 2013) on the other hand, defined it as “a personal showcase where users share whatever goes on their life, upload their pictures, and spread news about themselves, get in touch with friends and unknown people, express and share their ideas and opinions and even try to influence the minds of people in contact”. According to
Social media, Facebook specifically, has become one of the most successful forms of websites on the Internet. According to Facebook Company statistics (Info, 2016) there are over 1.65 billion monthly active users as of March 31, 2016. Additionally there are 1.09 billion daily active users for
Technology, especially social networking, has formed a huge part in society’s daily lives for the last several years. Facebook, one of the major social media platforms, as stated by Mark Hall in his article Facebook American Company, has become the largest social network with more than 1 billion users across the nations, and most of these users fall into the
Parallel the development of technology, social networking becomes widespreadly with people in the world today. Everyone is spending a large amount of time using these websites in order to satisfy their demand in life by surfing the internet and having many social networking services such as Facebook, Twitter, Instagram,… The statistics in the article Social Networking Fact Sheet present that 74% of online adults use social networking sites (January 2014), 56% of internet users do at least one of the creating or curating activities we studied and 32% of internet users do both creating and curating activities (August 2012). In addition, according to 30 Statistics about Teens and Social Networking, written by Taylor Thomas, studying with American teens, 73% of teens are on a social network and a lot of teens ages 12-17 go online, accounted for 93%. As a result, many people have not fully understand what benefits that social network can bring to users. Therefore, the purpose of this paper is to discuss the effects of social networking and to show the advantages and disadvantages when using it.
Social networking is the mainstream way to communicate with anyone. Teenagers are obsessed with social networking, no one calls each other unless it’s extreme circumstances or their mother. Sharing pictures, sharing life stories, and sharing opinions online has been the way of life and the norm for kids growing up with computers and smart phones. The parents to this generation have not grown up in the same environment and have different standards for online activity. In the Article “ 10 Reasons Why I Avoid Social Networking Services” written by Alan Norton, he lists why he does not use social networking services. His personal beliefs are backed up with statistics and hold true to many people in his generation but not in the younger ones.
Social networking is quickly becoming more and more popular. I am going to investigate exactly how and why it influences people lives. I'm going to specifically look at different age groups and see if there is any pattern in their lifestyle. I will find my information from books, articles, news stories, the internet and people’s experiences and opinions. I will interview a whole range of people so I can get more of a range of opinions from teenagers to OAP’s to see if there is a general feeling for different age groups. My essay will address many questions such as are people’s opinions affected by their age? Does it influence people’s lives in different ways because of their age?
Facebook was launched on February 4, 2004 by nineteen year old named Mark Zuckerberg (Carlson). In 2010 it became one of the most popular websites in the world, visited by over 400 million people per month. The sudden popularity of Facebook was so extraordinary, that a movie called “The Social Network” came out telling the story of its development (The Social Network). This site created an innovative way for its users to exchange messages, post status updates, post photos, and join common interest groups. In addition to that users can like and comment on
Social Media began affecting our communication and relationships as early as 1969 when the first internet service provider become available to U.S. universities. In 2002, Friendster, the first social media website available to the U.S. was created and gained over 3 million members in just over 3 months. One year later, MySpace launched. In 2004, Mark Zuckerberg, a 24-year-old Harvard student, created Facebook, an online social networking service. This service was originally a way for students to interact. Today it is the world’s largest social networking service and allows over a billion users to connect though posting photos, sharing links, and comments which all appear on a “News
Facebook is a social networking site that is free of charge for its users. It allows the individual the opportunity to stay connected with friends and family, sharing updates, photographs and user status. The company grosses more than $1 billion per quarter in advertising revenue and online games (Ritholtz, 2014). In this respect, Facebook is much more that a social network. It is a versatile and sophisticated corporation that has revolutionized the way people share their lives and communicate. Their mission is “to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the
Ellison, Steinfield and Lampe identify that social networking sites are among the main use of internet today. According to the authors, social networking sites are among the social media platforms that facilitate interaction in the computer environment. The writers identify the main motives for using social networking sites, for example, Facebook. One of the benefits is that Facebook improves the quality of life both social and at workplaces. According to the writers, social media has become common in the society that a majority cannot remember previous life without them. Social networking sites have become popular among college students who find it as a major platform for social interaction.
In this day and age, social media has become an integral part of our lives. It has created a platform for people to share information instantly and communicate with people all around the world. Facebook is the most outstanding example of successful social media network. According to the first quarter 2015 earnings announcement by Facebook, the site has achieved 1.44 billion active users per month, and 65% of which are daily active users. Other social networking sites such as Twitter, Instagram and LinkedIn are also a powerful means of communication. With such a large audience, social networking sites provide ample opportunities to acquire information, network, and connect with friends.
Facebook remains to be one of the most innovative social media network available. It first solely functioned as a messaging network for people around the globe, but now it has penetrated the digital marketing field and even solved various crime cases. It
Social networking sites have revolutionised communication, and are now one of the main sources of communication used today. Facebook was created in 2004 by Harvard student Mark Zuckerburg, and is estimated to have over 175 million members (Hovi, Pitkanen, Tuunainen, 2009).
As discussed before, Facebook holds a strong position in the market. With 51% active users in 2013, the company also reached roughly double the amount of virtual operators compared to its competitors. As a comparison, Google+ with 25%, Youtube with 21% and Twitter with 21% are relatively far from the market leader’s 51% (Marketline, 2013, pp. 4-5). These numbers make clear the extraordinary scope as well as the influence Facebook enjoys on the social web. Having such a dominant global position, the network offers businesses the chance to connect with customers all over the globe. Primarily used on an American campus back in 2004, the platform is currently available in almost any nation and has been translated into 70 languages (Marketline, 2013, p. 4).
Facebook is currently largest social networking site in the world based on monthly unique visitors – attracting 130 million unique visitors every day (Alexa Inc. 2012). The site’s popularity exploded in 2007 and it bypassed its social networking rival, MySpace, in April 2008 (Phillips 2007). Over the last few years Facebook has impacted people’s social lives in various ways. With its availability on modern smart phones, Facebook enables users to continuously stay in touch with friends, relatives and peers wherever they are in the world as long as they have internet access. It can also group people together who share beliefs and interests and has been known to even reunite lost family members and friends through its enormous social reach
Facebook, a social networking website, has changed the way people communicate with each other. A social networking website is an online platform that allows users to create a public profile and interact with other users on the website. Facebook has even changed our most personal and private conversations and how they are conducted around the world. Since the internet’s birth in 1983, this trend of online communication has been growing. Created in 2004, now registered with more than one billion participants, Facebook’s user numbers surpass even the top four social networking websites combined. According to Wikipedia statistics, Instagram has 300 million registered users, LinkedIn has 200 million users, Classmates.com has 50 million users, and Flickr has 32 million registered users. To be further convinced of the claim that Facebook indeed changes the way we communicate, you would only need to create your own Facebook account and start participating in their social networking experience. Technology and internet usage is fused into every aspect of our society including the style of communication. The launch of Facebook in 2006 also enabled other devices such as touch phones, interactive tablets, and even advanced cars with their own networking capabilities starting in 2007. Facebook is a multibillion-dollar company and is highly recognized for connecting more people than other networks. Facebook’s long-term success can be attributed to providing entertainment, world news, and