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MAS Holdings Essay

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Organisation and management in the network era

The following report contains a brief look into MAS holdings, the company’s history, how they have grown and developed and how they have succeeded in numerous ventures. The report then goes on to address the following questions:

1. Outline the key leadership issues confronting MAS Holdings.
2. In terms of this case, how can the CIO assist in gaining senior management support for IT initiatives?
3. In reviewing an organisation of your choice, discuss the role played by the CIO and CEO when leading an IT initiative within their respective company

An introduction to MAS Holdings …show more content…

The divisions are brought together under a common vision and corporate governance by MAS Corporate Solutions. A successful spin off from the apparel market was MAS Investments which include two IT consulting companies, the Corporate Branding and Retail unit and a diversified investment portfolio.
A brief history review shows that in 1990, Mast Industries entered into a joint venture, setting up shadow line. The next big leap for MAS Holdings came in 1992 when it entered into a joint-venture partnership with Triumph International and Mast Industries to set up Bodyline, which continues to be its single largest plant for manufacturing intimate in the area.
Slimline, a company which emerged in 1993 as a joint venture with Mast Industries and Courtaulds Clothing (UK), has been a key sourcing arm of M&S and went on to establish benchmarks for excellence in employee relations and put MAS Holdings firmly on the global map.The first overseas venture for MAS Holdings was Linea Clothing in the Maldives in 1996. Since then, the group has continued to make strategic investments overseas with operations spanning five countries. MAS Holdings initiated vertical integration within the Sri Lankan apparel industry with its joint venture with Mast Industries and Charnwood Elastics (UK) to establish Stretchline, the country’s premier supplier of elastics, in 1996. Stretchline is now a globally recognised brand for narrow performance

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