Yinan Yang
MKT 300
John Eaton
Dec. 10th.2012
Simulation Paper
Q1+Q2
Major Decision:
A. Company Name:
In this first quarter, I used a name “High tech ” for my new company. I choose this name is because the company is about computers and high technology can totally represent the meaning.
B. Target Market:
At the point of Q1,I chose the workhorse as my first target segment. This is because workhouse is the medium kind of computer, customers will be much more than the other two. People talked about easy to use, low price, after sale service and support and other staffs to pick computers.
C. Responsibility:
President-Overall leadership is my primary responsibility in the company which meant that I had the final decision and
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Number of ads:
Shark:Chicago 5.
Galileo: Shanghai 13
Synergy: Paris 5
Constellation: Paris 6
e) Balanced scorecard results: My total performance for Q1+Q2 was 8.989. Financial Performance was -1.533. Market Performance was 0. Marketing Effectiveness was 28.500.
Q3
Major Decision:
A. Target market:
The target market in Q3 is still workhorse. I did not open another market in Q3 is my big mistake. I knew my market share in workhorse is low but I didn’t change it.
B. Brand management:
I did not change my brand design in Q3.
C. Pricing:
I did not change my price in Q3.
D. Advertising:
To improve my advertisement, I changed my order of ad. The order is brand name, rebate - special price deal, easy to use, largest data storage on market, feature office applications, feature engineering apps, link PCs with network/internet and picture of business professionals.
E. Hire Sales People:
I also changed my decisions about hiring. I put 1 support people in Chicago because I think people are more care about after-sale support in workhorse. I also put 2 sales people for workhorse and 1 in support.
F. Open Sales Office:
I opened Paris this time because the market size in Paris is the third largest.
Results for Q3:
a) Brand Judgment: I got 24 in Traveler, 1 in Workhorse, and 35 in Mercedes.
Price judgments: I got 93 in Traveler, 77 in Workhorse, and 100 in Mercedes.
-The Institute of Medicine recommends simulation as a method of teaching interventions in high risk situations.
1. (TCO B) Identify four categories of measures that might constitute a Balanced Scorecard of performance measures and provide an example of each. Also explain how a Balanced Scorecard could assist your organization. This answer must be in your own words—significant cut and paste from the text or other sources is not acceptable. (Points : 30)
There are four perspectives when it comes to balanced scorecard. First one is learning and growth which means how the information and knowledge are processed and turned into competitive advantage against other companies. Second is about product manufacturing and making sure that all the products are made the same without any defaults. Third one is about customer satisfaction and making sure that customers are happy with product, service and price. Fourth one is about financial performance and making sure that company’s financial data is used properly.
“The balanced scorecard should translate a business unit’s mission and strategy into tangible objectives and measures. The measures represent a balance between external measures for shareholders and customers and internal measures of critical business processes, innovation and learning and growth. The measures are balance between outcome measures, the results of past efforts, and the measures that drive future performance. And the scorecard is balanced between objective, easily quantified outcome measures and subjective, somewhat judgmental, performance…”
The reason why I chose that you would encourage more minority form firms to apply for these contracts is because any article of the city of Richmond versus Crow sign 1989 it really does state that it's illegal for the cities and states to give preference to minority owned firms but, with the amount of the racial discrimination that's going on you don't want to violate the equal protection Clause of the Fourteenth Amendment that way minorities get something better than nothing. To impose on the curfew law was because, of minors do not have the same Constitution protection as in the notebook with minors they are underage
We were four in our group and we were given a scenario of a patient who was having an anaphylactic reaction from bee sting venom. The group agreed that I will be the primary nurse. As the primary nurse, I knew that I had to lead and supervised our group in responding to the emergency situation at hand. Having played the role of a primary nurse in this simulation, I have gained meaningful experience, which I can use in my future nursing practice.
Despite the age and immensity of the Universe, we have not been visited nor been contacted by extraterrestrial beings because we are a part of a computer simulation. According to the Simulation Hypothesis, theory provided by Nick Bostrom, humans are unaware of being part of this computer generated simulation. The most compelling piece of evidence that supports this hypothesis is the fact to one can consider a sequence of possible situations which an increasing fraction of all people live in simulations becomes more accurate. (Bostrom 1)
The balanced scorecard uses short- and long-term, internal and external, and financial and nonfinancial measures to evaluate performance. Management can analyze these measures and compare
Use the Confidential Information with the financial data and valuation tools in the Simulation to
3. Which is the most attractive customer segment for MBC to target? Explain your reasoning.
"What I hear, I forget; what I see, I remember; what I do, I understand."
The first pillar, target market segment is essentially the discovery stage. The point of this stage is to determine whom the company is serving and to whose needs their product needs to be tailored. Some contributing factors in determining the target include demographics, psychographics, and other important characteristics. In the case of United Commercial Bank, their main target market is clear, the
In terms of Customer, I as the marketing manager have selected the target market as following firstly The Harried Assistants, second, The High-Tech Managers,
target markets with respects to that product. For this reason, in this report I picked
XYZ analyzed available market research data to identify target segments that would be profitable and fit with our strategy. As a result, we identified three initial target markets the Cost Cutter, Workhorse, and Traveler. Use patterns and demand data for these customer segments are shown in Appendix A.