Makeup Art Cosmetics (MAC) was founded in 1985 in Toronto by Frank Toskan and the late Frank Angelo. The business plan concentrated on targeting young, fashionable females by creating cosmetic products which contain unique textures and colours. Using this strategy, the company targeted the ¡°hip¡± celebrities and other cosmetic influencers to gain recognition and market share in the younger consumer market. Since its inception, the company has grown to become a multi-national organization operating in over 180 locations worldwide. In the late 1990¡¯s, MAC was purchased by Estee Lauder, which has led to the alteration of the company¡¯s governance; the culture of the firm changed from that of an entrepreneurial-style with limited rules into…show more content… Further evidence of a universalistic approach is their heavy reliance on contracts when dealing with clients and suppliers.
In addition to the Hofstede¡¯s model analysis, it is important to examine the manner in which employees of MAC are given individual assignments and deadlines. Their policies state that employees should be recognized individually for their achievements and are rewarded accordingly. This strengthens our argument that MAC is an individualistic organization.
The code of conduct specifically requires employees of MAC to act in a professional manner at all times. Although this reduces the amount of emotions that employees are permitted to express, they are still encouraged to share their opinions with suppliers and clients as long as they are expressed with proper business manners. This allows us to conclude that MAC has a neutral culture.
MAC¡¯s top management has created a specific-oriented culture in which employees are not encouraged to create strong relationships outside of office hours. Throughout our interviews with MAC representatives, we observed that employees interact with each other on a professional level; precluding the possibility of getting to understand co-workers on a more intimate level.
The evaluation of employees is based on their performance which is linked