Mac Cosmetics 7d-Hofstede Analysis

The advancement in the cosmetic industry has increased since the introduction of makeup towards young teenager has become viral. To these students, makeup is an experiment on finding this true passion and beauty. The article, “Makeup is a form of Art”, states that makeup is an art form when seen in the perspective of human beings as a canvas and that, “Each day, the canvas is blank yet again and a new makeup look can be created.”In addition, every shade of eye shadow, every lip shade, and the different type of brushes all incorporate the transformation of a person's personality or ideas to deliver the message of who they are. Young girls and guys from the ages twelve to around 18 begin their introduction of makeup out of curiosity and issues with insecurities, but part of it was accumulated with the idea of building it into a talent. In one of my interviews, I selected Thalia Zuniga to represent this argument as she is a woman who created her own YouTube channel and a separate Instagram account that gives her the ability to share her artistic concepts to other people. She states, “Makeup is an art. I don’t put pink on my eyelid because I'm insecure. I wear makeup because it is an art, it’s a way to transform yourself into a form of art itself… it takes skill to get to the beautiful, creaseless beauty that makeup is,”

With hundreds of well known companies producing makeup, thousands of Youtube videos showing how to correctly apply makeup, and millions of women who wear makeup, it is clear that the cosmetics industry is a monumental market, with makeup and other cosmetic products becoming common household items around the world. L’Oreal, one of the biggest cosmetic companies in the world, grossed twenty four billion dollars alone in 2014, and projections indicate that the number will continue to climb in the years to come (“2014 Annual Results”). It’s hard to look around without seeing some sort of advertisement for a new and improved version of lipstick or mascara, and with an industry so pervasive in our society, why is the way that we produce these

The company Covergirl cosmetics was founded in Maryland, Baltimore, by the Noxzema Chemical Company (Niti, 2014). During the year 1958 Covergirl cosmetics was bought by the American multinational consumer goods company, Procter & Gamble, also known as P&G. Another keydate in the company’s history was in 1974, when the company signed the First Black Model in history, by a cosmetics company (Rod, 2014). Cover girl provides a variety of products for women between the ages sixteen to fifty four, but the products are particularly famous in the teenage market place. The company does not own its own stores, rather they sell their products to drugstores, wholesalers and distribution centres and they don’t provide any personal consultant for their makeup, therefore Covergirl is more of a brand license then a cosmetics company. Covergirl cosmetics spends thousands of dollars each year to make their products just right for the consumers, this way when they lose their money in the mass merchant concept they make it up in the economy.

Today, employees resent being managed in a way where their performance is driven by constant pressure. Taylor’s (1911) third duty stated that management should cooperate ‘heartily’ with workers to insure performance according to his scientific approach. He stated that the men should be under ‘close observation’. In contrast, according to Stewart (2010), Douglas McGregor came up with two other management theories, Theory X and Theory Y. He stated that Theory Y is now commonly accepted by the most successful businesses. Unlike Taylor’s view, these businesses don’t watch their employees like hawks or time their work. Managers in Apple, for example, would not time their employees to see how many iPhones they could stock in a day. Stewart (2010) also states however, that managers in today’s world do not encourage the practices of Theory X whereby both managers and workers collaborate for their own personal fulfilment. Stewart (2010) states that while Taylor wasn’t driven by Theory X principles, initial implementation of his ideas led to a hierarchical system of managers with no hands-on responsibilities and some unfortunate consequences. Weisbord (2011) stated that, over time, we have seen how Taylor intended to improve productivity by giving workers well-paid jobs to encourage their highest

As seen in the cosmetic advert published on 15/08/2017, MAC Cosmetic was regarded as a non-traditional makeup that appeals to both the upper and

MAC Cosmetics is originally a Canadian company that spread its routes successfully to many countries all over the world promoting equality,” All ages, all races, all sexes, all MAC,” this is the motto of one of the largest growing luxury cosmetics brands in the world. For MAC artists and MAC customers this motto is followed religiously, it is truly what drives this company which pushes for equality and strives to let no one feel excluded. MAC was started in 1984 by, Frank Tosken a makeup artist and photographer and Frank Angelo in Toronto. They found cosmetic products which were readily available to makeup artists and regular customers did not perform well under the penetrating environment of studio lights, and had to be constantly touched up. They started out by generating cosmetic formulas which included intense and warm colors that met their specific needs. By using them backstage on models and performers, news traveled fast about these efficient products and the demand began to increase, through just the professionals in the makeup industry. Then by word of mouth news spread to the broad population and it was made available to the public. In 1994 the company was acquired by the Estee Lauder who owns many of the world 's favorite cosmetic brands until today.

In the 1930s, the Roosevelt Administration levied 10% tax on luxury goods including cosmetics, but women still continued to buy make up. After the Second World War, the cosmetics industry matured and became more competitive with Revlon and Avon targeting younger women and becoming powerhouses. This was the time when Arden and Rubinstein should have realized that younger women of the new generation didn’t want to be associated with their products as these were products that were used by their mothers. Both the companies failed to evolve at that time and lost the plot with respect to business development. In the 1960s Arden tried to cater to the younger market by bringing in Pablo as the face designer but this didn’t have a very lasting

Who and When: Cosmetics history spans over 6000 years of human history and almost every society and culture on earth. It began over 100 000 years ago deriving from the African Middle

MISSHA has created a history in the cosmetic industry. Through MISSHA’s emergence and the remarkable success in early 2000’s, the low-priced cosmetics niche market created by them became bigger enough to attract many other companies.

Trends in makeup seems to be changing constantly, with each company trying to be on top of the newest look. Makeup companies such as Mary Kay and MAC both target confident younger women who have a love for fashion which includes myself. On occasion, I buy a few of there products due to the cost, although I would love to buy more. One print ad for MAC pictures Taraji P. Henson and Jussie Smollett to promote Viva Glam lipstick. While a Mary Kay adverstsment shares three easy steps to have the same makeup look as the model pictured. The Mary Kay print ad is more effective and powerful. The MAC cosmetics ad features value, trend-setting and competition appeals and branding personality and values, whereas the Mary Kay ad focus on belonging, trust and value appeals and branding essence and personality.

Apple is committed to ensuring that working conditions in Apple’s supply chain are safe, that workers are treated with respect and dignity, and that manufacturing processes are environmentally responsible. Apple’s suppliers (“Suppliers”) are obligated, in all of their activities, to operate in full compliance with the laws, rules, and regulations of the countries in which they operate. This Supplier Code of Conduct (“Code”) goes further, drawing upon internationally recognized standards, in order to advance social and environmental responsibility. Apple requires that Suppliers implement this Code using the management systems described below. The Apple Supplier Code of Conduct is modeled on and contains

Makeup has always been something I have been interested in. From the time I was six years old, I loved to sit at my grandma’s vanity and try on her different lipsticks and colored eyeliners. This is why I began learning how to use it correctly when I was eleven years old. It is additionally why I have decided to research this topic. This is incredibly important to me because I and so many others use makeup almost everyday. From the beginning of time, forms of makeup were used by women and sometimes men in many different ways. Today, makeup is used around the world and is free for anyone to use. I hope to discover how makeup and the cosmetic industry has affected culture in the past and how it does so today.

Apple’s organizational culture brings challenges because of the emphasis on secrecy and the moderate degree of combativeness. An atmosphere of secrecy limits rapport among workers. Also, the moderate combativeness that still exists in the firm today has the disadvantage of limiting the morale of some employees. These issues indicate that Apple’s organizational culture has room for major improvements to strengthen the firm’s human resource capabilities.

Int. Law, Yunus Acar, Jonas Gebremariam, SS 2015 APPLE TODAY CONCLUSION 15  Organizational efectiveness Unable to

Codes of conduct are policies including rules such as maintaining honesty, attitude, and respect (Traveler, 2009) for co-workers, the organization and customers. Only by separation of personal ethical choices in the work place, will an organization succeed and flourish. It is never appropriate for any employee, management or otherwise, to conduct business for personal gain. The people who become harmed lose trust, confidence, and the expectation of themselves and of the people who chose to put their personal ethical choice before the needs of the customer and business.