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Macy's, Inc.

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Macy’s Macy 's, Inc., incorporated on December 13, 1985 in New York City. It is in the retail industry. The company’s shares are traded under the symbol “M” on the New York Stock Exchange. Macy’s was the first retailer to promote a woman. Macy’s established such a revolutionary business practices on the one-price system, in which the same item was sold to every customer at one price, and quoting specific prices for goods in newspaper advertising (Macy). Macy 's has about 840 stores in 45 states, the District of Columbia, Guam, and Puerto Rico. The stores sell men 's, women 's, and children 's apparel and accessories, cosmetics, and home furnishings, among other things. Such as the tea bag, the Idaho baked potato and colored bath towels. Macy’s also was the first retailer to hold a New York City liquor license. According to business dictionary an industry is any general business activity that can be isolated from others, such as the retail industry or the entertainment industry. The general environment of a retail industry is macro environment,” or the sphere of the external view of the company. Those macro environment includes economic, technological, societal and governmental influences. All retailer must recognize the role of each to contend within the retail industry. Internal Analysis for Macy’s Departmental Stores Inc. The internal force for Macy’s is marking prices, financials and competition. Macy’s marking and advertising spending in 2012 was 1.55 billion, 2013

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