Malls Typology Essay

David Guterson’s, Enclosed. Encyclopedic. Endured: One Week at the Mall of America, offers a commentary revolving around modern American malls and their effects on society. Guterson claims that while American malls offer a look into American culture, they have altered society to become more shallow and materialistic through his observations of the Mall of America. Guterson also predicts that in future times, the traditional marketplace will be replaced by the desolate megamalls of tomorrow. Guterson asserts that while malls provide a window into American culture, what he observes is cause for alarm. Every year, Americans spend their hard earned money in malls. Sales for the Mall of America jumped from 650 million dollars in 1993, to 1 billion

To keep a local suburban regional shopping mall from reaching its decline, there are a few things that must be done to keep your mall relevant in today’s society. One must spend time and money during the maturity phase to keep with today’s trends. Getting more or newer department or anchor stores may help to draw in business. Then fill the other empty spaces with specialty stores, offering products that consumers can’t get anywhere else. Another option for managers is to find a niche in the community that will draw consumers in.

In “Enclosed. Encyclopedic. Endured: The Mall of America,” David Guterson’s description concerning the Mall of America researches into numerous surfaces that are entrenched throughout the mall both physically and psychologically. David Guterson claims that the Mall is a psychological impact on the applicants inside. He makes this claim through his portrayals of the shopping mall’s: exterior and interior environment, the people he interviews, and the malls many titles.

From the moment one enters the mall doors it becomes a mission. A mission to spend money in a selfish manner in attempt to feel better about oneself. In a crowd full of people all with the same intention, many malls have conquered our mindsets into believing we’re a community by coming together with no purpose. The mall is in fact a beast with attracting qualities. From the Stores, and food to the shiny floors and fancy designs.

Community stores tend to be small, whereas malls are quite large. A commonly known neighborhood store like Fiesta covers only 100,000 square feet not counting the parking lot (About Fiesta). While a shopping complex like The Woodlands Mall covers 1,338,628 square footage without counting the 5,800 parking spots, and is two stories high (The Woodlands Mall). Even without knowing the square footage of both establishment. Just hearing the word “mall” one could conclude the mall is definitely the largest of the two. However, the difference is obvious, Fiesta is about 1/13 of size of The Woodlands Mall. Figuratively, Fiesta and its parking lot probably would take up only one section of the many parking

In Anne Norton’s, "The Signs of Shopping", Anne Norton, a Political Science Professor at the University of Pennsylvania determines the ways in which malls, catalogs, and home shopping networks create our sense of “identity”. In the first part of her essay, “Shopping at the mall”, Anne analyzes the ways in which malls and catalogs “tell you who you are by selling you what they want.” Anne first states what she believes the mall was created to be; she believes it was created to be an impulsive gathering place and place of centralized public activity. Anne then goes on to state how she believes the mall has come to exploit the lifestyles and identities of people, especially those of young women. Anne makes the claim that the mall appears to be

To gain a better understanding of the retail and commercial activity in the Toronto area, two different types of retail will be evaluated in the following report. The character, market orientation and location of a retail space all play crucial role in contributing to the success of the business. All three aspects of the retail spheres will be carefully assessed in order to make direct comparisons between the two types of retail businesses. The two retail systems that will be contrasted includes the ancillary retail system in downtown Toronto and the Retail Strip on Spadina, south of Baldwin.

"...several new [building] projects have incorporated zonal merchandising principles, including Rivertown Crossings in Grand Rapids, Mighigan, which...grouped some categories of stores by product line carried, and Park Meadows in Denver, Colorado...has grouped stores by customer lifestyle. Attempts to reconfigure existing centers around zonal merchandising ideas, such as the changes at Glendale Galleria in Glendale, California, seem to be successful as well." (insert book authors)

Is the death of American malls avoidable? Based on the article “Amazon.com is a 21st Century deal with the devil” written by Amy Koss of the Los Angeles Times, websites that sell clothing and other merchandise may impact American malls and other stores but it could be avoidable. Modern day stores rarely have up to fashion clothing or accessories that sooth the teen of this era. Malls have to step up the game against online stores by getting up to date fashion styles. Most stores like Rolex, GUCCI, Supreme, and other famous brands should be in more local stores to attract people. Most Designer brands are not in most local areas. A more common kid friendly brand such as Supreme would be the easiest one way ticket to coolsville. Another important

The tenant structure of the shopping center is an important factor in ensuring rent is adequate to make the project viable. The fact that Philipp conceded the hypermarket could have a negative effect on the overriding success of the project. ECE strategy typically relied on these large self-service retail stores. Hypermarkets are very desirable to customers since the warehouse structure enable the stores to offer a wide variety of products (i.e. fresh food, beverages, home supplies, electronics, clothing, car accessories, garden furniture etc.) at discounted prices. This lack of a hypermarket must be offset by assurance and

Shopping in a store where the extended enterprise trade and international exchange with the developed countries. At the shopping mall, there are many department stores, shops, including many types of venue. Whether is a suburb of the city streets, city center or outlet center shopping mall corner convenience store, in life there are much traditional shopping location choices. Traditional retail is more dependent on location. Online shopping is usually at home or Office, you can use the convenient online computer search. Generally, the usual discussion the online shopping takes place on the internet website, so the location does not play an important role in online

The purpose of this paper is to present the marketing success, retail & consumer trends, expansion and future marketing plan for “Mall of America: Shopping and a Whole Lot More. For over 20 years Mall of America has been able to attract over 40 million annual vistors driving by both local patrons and tourism. I will discuss my view on what I would like to see at Mall of America’s expansion facility and how that compares to the current facility. In addition to the selection of what vendors will occupy the space, but a marketing plan to appeal to new consumers to increase the number of annual visitors to Mall of America.

Today’s customers are more aware and empowered, and have more bargaining power due to the exponential increase in competition – direct, indirect or substitute. In retailing, they want hassle-free shopping, have less time at their disposal to locate the shop and the merchandise and are reluctant to keep waiting. The modern format retail stores are doing their best to anticipate the customer’s demands and are going all out to redesign their store interiors, offer more choices in varieties and assortments, and are giving as many services as feasible.

Also, shopping mall popularity is shrinking, with some retailers focusing on and consumers preferring stand-alone locations similar to Kohl’s. Over the

The smaller stores were those like what you would find within the mall. The number of customers inside the stores at one time ranged from about fifteen to around one hundred. The amount of employees working at one time ranged from two to fifty. The size of the store would obviously have a direct correlation with the amount of employees working. The employees that we saw might have not been the only ones working because there potentially could have been more in the back of the store and not working on the actual floor. There were a variety of the types of stores as well. We observed inside three athletic stores, five large department stores, three young adult stores, and one high-end store.