Audit Exercise Paper Two Student Name MGT/497 – Strategic Technology Planning for Organizations Professor Name January 16, 2012 Introduction This paper will refer to two audit exercises from Chapter three and Chapter four of the textbook. The first one will refer to demand for product, competitive response, level of novelty of the innovation, factor that could block the good outcome of an innovation, and other factors. The second audit exercise will involve the assimilation of a checklist for innovation with respect to the considered organization. It will also determine the readiness of the organization to implement an innovation strategy. The company chosen for these audit exercises is Apple. Everyone has heard about this company and …show more content…
It seems that Google with their Android OS is a little in front of Apple with respect to technological advancement; this is why Apple need to direct some of their costs to research and development to keep up or become better than their competitor. They could leverage opportunities by being able to maintain their devoted customers and offer to them discounts or special promotions for the products. This would attract other potential customers. The potential damage may occur if Apple is not able to stay in the competition or cannot innovate; they are threatened if Google’s Android is advancing faster and faster because people like to stay in touch with the technology and would choose the best product in the market. Audit Exercise Chapter 4 This audit exercise from the end of chapter four requires analyzing a figure which contains a checklist for innovative organizations to consider. The questions at hand refer to ways of using the checklist in determining a company’s readiness to implement a strategy that would be innovative. It requires identifying at least a major area to be examined and addressing important considerations from this area. Figure 4.7 is divided into four categories. It talks about vision, leadership, processes, and resources. We would refer to all of them in consideration to the company Apple. This time the chosen product will be the iPad. The same way
Even the greatest companies in the world have a weakness, and Apple Inc. is no different. The few weaknesses of Apple Inc. include higher prices than competitors, matching consumer expectations, overdependency on a few products, and incompatibility with third-party products and software (Bhasin, 2018; Dudovskiy, 2018). In 2017, the average price of a cell phone was $400. The cost of a new iPhone in 2017 was about $749 (Dudovskiy, 2018). However, Apple Inc. claims the value and superior craftmanship justifies the higher price tag. As mentioned earlier, Apple Inc. has produced unapparelled products year after. The downside to this is that consumers now have great expectations of Apple Inc (Bhasin, 2018). Consumers want the continued high level of innovativeness year after year which is difficult for any company to provide. The product line-up of Apple Inc. includes seven to eight main categories of products. A fail in any category results in a huge hit to Apple Inc. Apple Inc. products are mostly only compatible with other Apple products. This is really a double edge sword for Apple Inc. On one side, it forces consumers to purchase other Apple products on the other side some consumers refuse to own any Apple products and Apple Inc. loses out on many possible relationships with third-party products and
The purpose of this paper is to show how to evaluate the impact on innovation through strategies, processes, products and services through three different organizations. The organizations evaluated are Wal-Mart, Barnes & Noble’s and the University of Phoenix. As a manager of the in original and companies, it is important that several companies find a system to pursue accordingly and maintain the focus on remaining competitive. Consumers of all three businesses will profit from innovated options such as keeping the cost of products and services at a lower cost and by offering better options for a price which will enhance savings.
The places that innovative ideas come from can vary. The innovation process involves creativity of the mind. The ideas that surround innovation come from employees, customers, competitors and even your suppliers. Anything that deals with innovation is challenging. The purpose of this report is to identify the sources of innovation, how it affects industries and to evaluate disruptive innovation.
Organizations are consistently seeking to generate or withstand its competitive advantage. Innovation tremendously influences the success of any organization. Businesses steadily must pursue an innovative method of manufacturing goods or providing services. Organizations must accomplish this with the expectation of high productivity and low operating expenses in an effort to remain profitable and competitive within its chosen industry. To meet these objectives, the organization must offer quality products and services while also integrating innovation, design, and creativity. Tangela will evaluate the impact innovation, design,
On the contrary, Google designed Android based on open source code, which Google makes it free to support manufactures to install on phones and tablets. Apple relies on sales of its devices to remain profitable. However, Google only needs to spread its advertising networks onto these devices to make a profit. Google envisions a future where mobile phones cost will be very cheap or even free, it requiring only the advertising revenue generated by these devices to turn a profit.
Our analysis of Apple Inc. will incorporate the general overview of the company and how it records it revenues. We will observe how they make an honest effort to be within compliance of all accounting standards according to the Financial Accounting Standards Board for recording and disclosure of its income. Apple’s leading competitor, Google Inc., will also be examined to see whether they are comparable to Apple and still within compliance of the Securities and Exchange Commission and FASB for revenue recognition. Apple takes on design, development and marketing of personal computers, portable digital music players, and media devices that exceed the reach of everyday needs. The company also
Innovation is essential for any organization which seeks continued relevance in the market. This innovation might come in two forms, disruptive or sustaining. Accordingly, disruptive innovation seeks to enter an unexplored market with a product which is unlike any that the organization has at the time, and seeks to acquire a new pool of clients. This initiative needs to be considered as being capable of generating value for potential users. In the other
Apple’s root problem is the ability for competitors to drive product prices down through the creation of comparable devices or software. Apple is known for aspiring to bring innovative products to market at a premium quality and accompanying high price. Gaining high profit margins on the sales of their products has counteracted the lesser global market share percentage Apple has compared to other leading PC vendors. Exhibit 3b in the case study shows HP and Dell with more than double the market share in the year 2002-2014 in the United States alone. Apple did not make the top list of market share percentage on the worldwide market comparisons. In the more recent years of 2012-2014 Android became a top competitor with Apple by competing with comparable devices and operating systems. Apple cannot afford to let competitors have the opportunity to control their pricing strategies and affectively decrease customer perceived value.
In recent years a large part of Apple 's strategy seems focused on the Corporate marketplace. The company is careful to maintain its brand values as it engages with corporations: it positions itself as facilitating the use of the individual 's devices of choice (primarily iPads and iPhones) in the corporate world so that businesses can innovate and develop new
Items and administrations will be dismembered, as will its corporate culture, qualities, and ethics. The center skills will be noted together with esteem chain examination so Apple can better characterize it genuine focal points for proceeded with effective operation later on. Proposals will be given, posting the upsides and downsides of every, so that Apple administration can consider usage for reinforcing their position inside the PC and advanced music enterprises. At long last it will incorporate the over a significant time span vital choices utilized by the organization and our suggested procedures with their expected positive and negative results. The prescribed procedures execution process will be experienced in the investigation with the control and assessment courses for best
Now Google has a very strong grip of phones utilizing their operating system. Looking at the figure above, only Apple does not utilize Google’s operating system. This clearly is a compa-ny that is dominating the marketshare, and can affor to go after high profits on their devices, the problem is Google is not very known for their devices, but we will get into that later on.
Apple Inc. is an American multinational corporation, which designs, manufactures and sells personal computers, consumer electronics and software, and provides related services (Jurevicius, 2016). Some of Apple’s most popular products and services include the iPad, Mac Books, iPhone, and iTunes. These products are Apple’s lifeline and people go crazy over them daily. Apple has almost a cult following as people wait in line for hours to purchase new products that they release annually. Since the invention of the smart phone Apple’s cash flow has increased exponentially. People are willing to shell out one thousand dollars for these devices with no problem.
Innovation is essential to firms if they want to maintain competitive advantage, fulfill customer 's needs, wants, and expectations and perform well in the market. It 's important for firms to know how to identify innovative opportunities such as developing a new product or transforming existing products into new product development. “Innovation is the multi-stage process whereby organizations transform ideas into new/improved products, services or processes, in order to advance, compete and differentiate themselves successfully in their marketplace” (Baregheh, Rowley, & Sambrook, 2009, p. 1334). In order for a firm to be successful in new product development they must take into account that this development is divided into five critical stages. The process begins with stage one idea
Innovation audit is an in-depth analysis of an organization’s different aspects of innovation such as capabilities, processes and procedures, key indicators, strengths and weaknesses etc. The objective of this audit is to highlight the barriers to innovation as well as to recognize improvements or new ideas to maximize innovation capacity.