Marketing Analysis : Citi 's Mission

Mayo Clinic: is in the business of providing patient care through their many different Clinics and hospitals. They are ranked number two as one of the top twenty hospitals for heart and heart surgery per the Forbes list of top hospitals, and they ranked seventy one out of one hundred in the top one hundred places to work (Forbes, 2012).

Citigroup was formed as a result of a merger between Citicorp and the Travelers Group on October 8, 1998. Citicorp started as City Bank of New York in 1812. City Bank of New York increased in size from acquiring several other New York-based banks. It continued to expand in subsequent years by acquiring several other banking entities and expanded across the national boundaries acquired International Banking Corporation in 1918. It went public in 1962 and 1976, it was renamed as Citibank. International expansion continued which gave it a new name of ‘Citicorp’. Citigroup merged with the Travelers Group, which started as the Travelers in 1864. It started as a life and accident insurance company. It also started the operations of commercial credit in 1912. It continued to expand and acquired Shearson Lehman Bros. In 1993 and the Travelers Group was the result of this acquisition. It continued to expand through acquiring companies like Aetna Casualty and Surety Co., Standard Fire Insurance and Salomon Inc. between the periods of 1993 to 1996. Finally, it merged with Citicorp to form Citigroup. Citigroup, which insured its stakeholders that it will grow through internal operations, kept expanding through contrasting channel, which was through acquisition of other companies. Until 2003, revenue, net income and pre-tax profit margin of Citigroup grew more than the sum of net income and pre-tax profit margin of its top three

As a result, the company focuses on its target markets and effectively delivers on its value proposition to satisfy its customer’s needs, wants, and demands.

It also promotes its products through focus on price and

Their main focus is to create effective strategic framework that capitalizes on the strong market consumer direction, cash optimization from their assets, and maximizing their financial strength. By doing so, the company not only becomes effective, but also efficient and furthermore, it strengthens their business position in the global market.

Target Corporation is among the top ten largest retail outlets in the U.S. offering clothing apparel, produce, home décor, and other household goods. The utilization of its infrastructure and information technology systems provides Target with one of its greatest strengths of forecasting consumer needs, which establishes repeat customers and consumer loyalty. “Making Target your preferred shopping destination in all channels by delivering outstanding value, continuous innovation and exceptional experiences” (Target Corporate, n.d.). The firm is supported by a strong IT department, a phenomenal leadership team that develops concrete operational planning, and consist of an organizational structure that is one other firms can model to achieve success. Target’s physical locations existence within a foreign market was short lived when Target ventured into Canada in March 2013. After closing its 124 stores in 2015, the firm is in a better position for a global expansion into Ethiopia, which has become an emerging and back into Canada where it first experienced failure.

CIBC has focused its core business on retail and business banking, wealth management, and whole sale banking. They have shown a proven track record of providing there customers with financial services and advice through a group upwards of 1100 branches worldwide. Strategies CIBC has portrayed is to continually find new ways to enhance the experience of the client and to stimulate safe revenue growth. CIBC has put emphases on creating deep meaningful relationships with all clients, constantly trying new ways to improve service and sales prospects and to create relationships with new clients while retaining existing clients for a long period of time (CIBC).

Finally, it possesses technology and infrastructure to support excellent service levels and consistent products availability as per customers’ requirements.

Barcade’s mission is to provide Iowa City with the social experience of a bar combined with the entertainment excitement of an arcade. This combination of games and drinks will allow customers to have a unique and memorable social experience, one they cannot get anywhere else. It is important for a business to have an effective mission statement. For a mission to be effective, it needs to be brief yet define what the company aims to do and why (Crawford, October 4, 2016). Barcade’s mission statement does this by stating what it plans to offer to its customers and why the customers will value the service. Barcade will offer customers a full menu of delectable drinks along with our main attraction which will be a variety of popular classic as well as sensational new arcade games. The arcade will feature some of the all-time top grossing arcade games such as Pac-Man, Donkey Kong, and Asteroids alongside newer digital games including Flappy Bird, Guitar Hero, and Angry Birds. In addition to these games Barcade will also offer shooting games, racing games, pool, air hockey, darts and more. The downtown Iowa City area provides an exceptional location for Barcade as it is home to one of the nation’s top party schools and nearly 30,000 college students. The bar scene in Iowa City is prosperous and the large population of young adults who reside there will be attracted to the unique idea of Barcade. Specifically, young adult gamers will be our target market because they are

Citibank developed two different strategies for each market segments, some of the strategies for MNCs are secure platforms to access services, local and global which can offer fast and worldwide capabilities. Also provide fraud and identity theft protection, showing the advantages of online real time banking

In 'Most valuable bank brands by service analysis ' (Brand Finance 2015, p. 7), Santander, HSBC and BNP Paribas are well-recognized in the retail banking service. UBS and Deutsche Bank are competitors in asset management/wealth sector and ranked the 1st and 2nd place respectively. In credit card service, Citigroup, Bank of America and Barclays are all in the top 10 with the highest brand value belonging to Citigroup. This advance may result from its successful "Enabling Progress" marketing campaign that 'reinforced both its banking products and its ongoing commitment to assisting its consumers on their journeys "from ambition to achievement" '(Interbrand 2015).

Today, Easy Run produces approximately one million pairs of athletic shoes annually. All sports footwear are categorized under the brand of Easy Run, including running, training, walking, hiking, baseball, basketball, tennis, golf, and soccer. Work shoes, sandals, boots, and casual styles are available through the company’s Easy Life brand, which joined the Easy Run’s family in 2011. The company launched its unique custom-made running shoes service in 2012 and customers could personalize the colors or even knit theirs name on the shoes. In future, Easy Run plans to offer sports apparels and equipment.

The Company has been able to build on its leadership position because of its single minded focus on value creation for the consumer through significant investments in product design, innovation, manufacturing technology, quality, marketing and distribution.

The opening of Citibank Express Service in the departure side of the airports will provide great convenience for Citibank customers (especially business customers and holiday makers). Citibank Express Service which features new product promotions and an online banking facility will offer high accessibility and convenience to Citibank customers when they are at the airports waiting to board their flights. Citibank Express Service will serve better existing customers, attract new ones, and maintain leadership in the affluent segment.

Our initial priority is understanding the desires of the customers and delivering the just service and message. Also, we face the audience head-on. To integrate people-to-people interaction and have a clear perspective. Ensuring