Marketing Analysis Of Aesop ( Http )

1848 Words8 Pages
2015-BUS5MMS (BU-W0507) - MGT AND MKT FOR SVC

Individual Marketing Assignment –
Marketing Analysis of Aesop (http://www.aesop.com)
30th January 30, 2015
Submitted to- xyz

Submitted by – Deepak Singh (18174976)

CONTENTS
Company Overview…………………………………………….1
Products…………………………………………………………2
Sustainable Practices……..………………………….………….3

Company Overview

Aesop is a 1987 established cosmetics selling company with an idea to make a high range of magnificent products which support the function and structure of body, skin and hairs. Each and Every Aesop Product is created after keeping in mind certain factors such as considering distinct needs of the mass as well as seasonal and climatic conditions. They are
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Each and every work is initiated as a part of APC commitment, which is a very critical part of the overall sustainability strategy.
In January 2014, Aesop has started the Australian Packaging Covenant action plan which will be finished in December 2016. It is assumed that the work started in the first phase of the plan i.e. 12-18 months will ultimately results the work to be done for the following rest phase of the plan. Whenever this action plan requires changes, it will be analyzed and modernized by Mr. Kieran Rivett, who is the Chief Financial Officer of Aesop.

Products
As the main head office is located in Melbourne, Aesop products are advanced by the in-house staff members rather than external facilities and finally shaped in Australia. They have a wide range of products approximately 150 retail SKUs, which includes the products used for skin, body, hair, perfumes, anti ageing products, grooming ornaments, special gift packs and products for decorating homes.

SUPPLY CHAIN MANAGEMENT SYSTEM
The Aesop supply chain management is worldwide and complicated.” Aesop, whose products are unisex, currently has 72 stores in 13 countries, including in major cities such as New York, Tokyo and Hong Kong”. http://www.wsj.com/articles/SB10001424052702304402104579149191449280248 . The ingredients and packaging are sourced from Asia, Africa, Australia, Europe and the Americas. Aesop Products

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