Earthsprite

2880 Words Aug 3rd, 2015 12 Pages
’Earthspite product launch’ Media Plan Period: January 1 – June 30 2011

Prepared by:
Aomruthai JAINGAM
BSBADV507B
Develop a media plan

TABLE OF CONTENTS

-EXECUTIVE SUMMARY- 2
Business Description 2
Vision for the future 2
Business Goals/ Mission 3
Main Objectives 3
-SITUATION ANALYSIS- 5
Marketing Analysis 5
Customer Analysis 6
Product benefits and unique selling position 7
Health conscious/ Eco conscious 8
Competitive analysis 8
-ADVERTISING ANALYSIS- 10
Advertising strategies and media mix 10
-MEDIA STRATEGIES- 12
Media vehicles to reach target audiences 12
Creative and communications considerations 13
Marketing schedule
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We aim to provide Australian and foreign consumers with the highest quality skincare on the market while promoting sustainable behavior and reducing our ecological footprint. 4. Gain lager sales with a project growth rate 10% p.a. 5. Create perception from customers to be as an excellent value for money and more reasonably priced than their competitors’ products.

Business Goals/ Mission
Eywa is committed to becoming the leader in the Australian market for premium natural skin care product and maintaining a company culture which fosters and encourages continuous improvement. Eywa mission is to produce and provide customers with highest quality natural product on the market with fairy trade to both local and foreign suppliers as the company’s premise.

Main Objectives
Business Objective: 1. To increase revenue from launching new product “Earthspite” within few years. 2. To become the natural skin care product market leader within 5 years. 3. To become established as the national retailer of choice for skin care product within the next 3 years.
Marketing Objectives: 1. To increase brand awareness for the Earthsprite products. 2. To differentiate the brand from its competitors. 3. To expand marketing reach. 4. To increase the number of audiences by 10% on online channel such as Facebook and company’s

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