Marketing Analysis : Shania 's Business

Founded in 2011 off the aspirations of a young Nikki Evans, Mr. and Mrs.Evans opened their family, locally owned coffee shop, Forty Weight. The Evans family started their family owned business with the hope to build a friendly, christian based shop that is open to the public and private parties. Over the last two days I have visited Forty Weight during a variety of different times (Friday 8:00am, Saturday 10:00am and Saturday 2:00pm) to observe the type of environment and the type of people that are the “coffee drinkers at Forty

Betty Wilson’s venture of opening a Christian Coffee House in Belmont, NC, presents her with abundant opportunities in selecting a business form. She is considering the following types of entities: 1) franchise, 2) sole proprietorship, 3) partnership of some sort, 4) corporation of some sort, 5) LLC, or 6) even as a joint venture. We will briefly explore each business option and give Betty concise recommendations as to what business form to pursue as well as what business partners to engage.

This paper will introduce a product and service which operates in the U.S. with the intent to expand within foreign markets eventually. The service that I chose is a current service in the food service industry that does exist but would benefit from enhancing it; there are market trends for the new service that would definitely satisfy potential customers’ needs and wants once the idea is brought to their attention. The goal is to bring the feel of the city’s fine dining and lounging experience to areas outside the city without having to travel far or spend more. The service is an

Morrison’s is a food retailer which was established in 1899. Morrison’s started off as a stall at a local market in Bradford run by William Morrison and has since grown to be the UK’s fourth largest food retailer. Morrison’s aims to, “attract, motivate and develop people to ensure that Morrison’s becomes the ‘food specialist for everyone’”. In addition to Morrison’s being a supermarket it also offers a range of other services; cafés, recycling, dry cleaning, photo printer, petrol station and pharmacy. Morrison’s is highly customer orientated as they try to provide the best service to their customers by providing them with high quality and reasonably priced items.

Since Shania Jackson is pursuing her first business, a private corporation is a worthy avenue of direction. An initial understanding by Shania that a lack of experience is a commonality of a new business owner must be considered. Inevitably, a multinational corporation is ideal once all the operations of the Christian coffee shop are proven to be efficient, as well as profitable. For example, trial and error will reveal the preferences of variations of coffee together with numerous toppings for the coffee purchased by Colorado residents. In addition, Shania might consider pastries to accompany the coffee. However, the coffee preferences of the Colorado population may vary by a landscape compared to coffee drinkers in Germany. For these

There are so many options available as to how they can structure the new business. The appropriate business entity for any individual(s) will depend on their particular facts and circumstances.

Therefore, I wanted her to know that a franchise is a “business arrangement between an owner of a trade name or trademark and a business that sells goods or services under the trade name or trademark” (Kubasek et al,.2016). Moreover, this arrangement usually requires the business owner to pay a fee, and a percentage of gross sales usually between 3-10 percent in return for the franchise’s reputation, the use of strong national or global advertising, merchandise, supplies, equipment, and intensive training by proven professionals (Cavaliere & Swerdlow,1988). Furthermore, the business owner is buying into an already proven formula with relatively low risk and a high success rate of 87.5 percent compared to independent business owner’s success rate of 23 percent over a 5-year period (Hoffman & Preble,1993). However, drawbacks do exist for the franchisee such as losing their franchise if they are not in compliance with the rules of the franchisor or upholding the franchise’s standards. In addition, if the franchisor or the franchisee does not fulfill the terms of the contract either party can sue for breach of contract dictated by contract law or the Universal Commercial Code (Kubasek et al,.2016). Even though franchises offer a litany of favorable reasons for motivated entrepreneurs to engage in, my recommendation to Shania would be to open the Christian coffee shop independently so that she can have more control and not be limited in cultivating the Christian environment that she

* The monks are dedicated to making the coffee. Everyone at the company has the same goal and this is to further the revenue of the company in hopes of expanding to better serve God.

Kathy Kemps, will be transitioning into a part-time role in an effort to “semi-retire” effective July 1. In this new role, she will be using her unmatched experience to lead projects for our Fine Paper and Packaging initiatives. Kathy has dedicated the past 38 years of her career to Gilbert, Fox River, & Neenah. Throughout her career she has held many roles, but she has been instrumental in Marketing for Neenah by managing Commercial Brands & Brand Revisions. We are excited to have Kathy stay on in this new role to enable us to continue benefiting from her leadership and ability. Kathy will continue to report directly to me.

Betty Wilson, whom I view as being a mature and respectable Christian, is currently thinking of starting her own company. Betty expressed that she would like to open a Christian Coffee House in her present town of Belmont, NC. Although her husband, John is opened to making a contribution of capital to her business, he is not at all interested in taking part in the company’s operation or management. Betty is unsure at this point as to whether or not she would like to take on perspective partners in her company of if she would rather take on this company

The mission of the company is tied to the vision of the company. Father Daniel Mary realizes that the monastery is a challenge to the business because of the limited hours of production and the limited access to the outside world. Although the monks are highly secluded, they manage to sell their coffee although it is mainly sold to Catholic believers. Mystic Monk Coffee company should consider reaching out to other religious organization to sale the coffee

After the creation of a business plan, the next step to operating a business is the selection of an appropriate business structure. Different legal forms of business ownerships affect different managerial and financial factors from the business names to the tax obligations (Gregory, n.d.). The most common forms are sole proprietorship, partnership, cooperatives, and corporations. There are different types of corporations in the business world, but the two most general corporation types are S Corporation and Limited Liability Company (LLC) (Ferrell et al., 2013). The sole proprietorship is the easiest and most basic form of business ownership. It is owned and run by one individual, which is the proprietor. The individual is entitled to all profits and is responsible for all the business’s

One part is to purchase $35,000 for a larger roaster. Let’s assume that monks worked eight hours a day, and then this new roaster can help them to raise production by 500 pounds per day (130*8-540=500). The other part is to put wholesale sales churches and local coffee shops. MMC’s strategy is a money-maker because it has a competitive advantage. It focuses on the niche market – the U.S. Catholic population who drinks coffee and wishes to support the monastery’s mission. In the U.S., this population is over 69 million. Consequently, this business has a good potential to provide profit.

Shania Jackson is interested in starting a Christian coffeehouse near Denver, Colorado. A few family members and an acquaintance, both believers and nonbelievers, have expressed interest in investing and become a part of her business. She has researched franchise opportunities with various stipulations as a method for starting her business. She is also considering naming her business “The Gathering Place”.

Marketing is selling the product goods and service by knowing the needs and wants of the customer and consumer (Kotler P, 2009). Marketing Management expertise has capable of knowing the change of an organisation to manage both the internal and external challenges of environment (Cant M C, et al, 2009). A company needs to classify the customer needs and identifies the demand of the supplying