Marketing Analysis : Walmart Stores

Question 1: What were the rights of Walmart, the employer, during these two organizing drives?

First of all Wal-Mart has many firms and few competitors since it owns Sam’s Club. Wal-Mart has majority of the same products just at lower prices. Wal-Mart isn’t unique in its own way seeing as they are many other supermarkets for example: Fred Meyers, Sears, Target, Kohl’s, and Costco are all supermarkets. Wal-Mart is more of an Oligopoly than any of the other structures.

The development of the Internet and more specifically the business website has seen brand recognition by consumers escalate to never before seen heights. Because of this brand recognition, it has become important for businesses to design their websites to reflect their overall marketing strategies. This is especially important in the retail world. All retail businesses have a similar overall marketing strategy of generating sales and retaining the customer for future sales. Most of the retail giants still greatly rely on the success of their brick and mortar stores to turn a profit. However, internet sales for these brick and mortar stores have increasingly risen over the last few years to compete with the retail stores like Amazon that are strictly internet based businesses. Brick and mortar retail stores, such as Walmart, Target, Kmart, and Nordstrom, have each designed their websites to reflect the overall retail marketing strategy as well as the individual marketing strategies that have made their brick and mortar businesses successful.

Wal-Mart is a general merchandise discount retailer, which was incorporated in 1962. Wal-Mart’s history is based on one man, Sam Walton, who changed the course of retailing forever. Sam Walton first entered retailing when he was a management trainee at J.C. Penny Co. in 1940 in Des Moines, Iowa. After serving in the Army in World War II, Walton acquired a Ben Franklin variety store franchise with his brother James Walton in Newport Arkansas, until they lost the lease to the store in 1950. By 1962, when the first Wal-Mart Discount City was opened in Rogers Arkansas, both Walton’s were operating fifteen stores under the “Walton 5 & 10” name, and were the largest Ben Franklin franchisee in the

In the late 1940s, a man named Sam Walton was franchising Ben Franklin’s store located in Newport, Arkansas. As a retailer, Walton continuously was in search of suppliers with best deals on merchandise. Usually, if a retailer was able to get a deal from a wholesaler they would leave their store prices at the regular price and pocket the excess money. Being the innovator he was, Walton decided to pass the savings on to the consumer and make his money through the increased volume of sales. This understanding would become the foundation of Walton’s business strategy when he developed Walmart in 1962.

Target uses a network of distribution centers, third parties, and its online website to distribute these merchandise. Target currently has 37 distribution centers located in 22 states with more than 16000 team members. As a major competitor of Walmart, Target runs differently in Distribution. For an example, the grocery selection of Target is little different from Walmart. Target uses distribution centers to provide the grocery selection rather than uses the partner companies. On the other hand, Target uses four facilities located near ports at Rialto, California; Savannah, Georgia; Lacey, Washington and Suffolk, Virginia to receive overseas suppliers’ shipments.

Competition among retailers is aggressive, as the demand side of the industry is driven by consumers who expect to get the best value for their money. “Competitive advantage is anything a company has, or does better, that customers value but the competition cannot match” (Romero, 2005). Walmart has a sustainable competitive advantage over other retailers, largely due to their centralized focus of cost leadership and differentiation strategies.

To be the world 's largest low cost store that carries all types of merchandise for all possible consumers.

Wal-Mart was founded by businessman Sam Walton in 1962 as a small retail store in Arkansas, USA. From there it has grown to become the largest retail giant in the world. Ranked by Forbes 2000 list for 2011 as the 18th largest public corporation in the world, Wal-Mart is the highest revenue generating public entity in the world as of 31st January 2011, with gross revenue of 422 billion US Dollars (Walmart Annual Report, 2011). It is also noted for being the largest private employer in the world having just over 2 million employees serving in 8500 stores, in 15 different countries, under 55 different names, worldwide. (Daniel, 2010)

Wal-Mart Stores Inc. helps individuals around the globe spare cash and live better - at whatever time and anyplace - in retail locations, online and through their cell phones. Every week, more than 245 million clients and individuals visit our almost 11,000 stores under 65 flags in 28 nations and e-trade sites in 11 nations. With financial year 2015 net offers of $482.2 billion, Wal-Mart utilizes 2.2 million partners around the world. (Wal-Mart Corporate) Wal-Mart is a superpower in the business world and has been that way for 50+ years. Understanding how it got to this point and how it has maintained its successful business model starts with its

Sam Walton was the founder of the Wal-Mart store and who opened the first Wal-Mart store in 1962, in Rogers, Arkansas. Sam Walton’s idea was offering lower prices and great service; however, his competitors thought it would never work. It turned out that Wal-Mart become one the most successful retail business, and the company went public in 1970 and since then the company had

1. TARGET MARKET: As discussed, target market is a group of potential customers in which a company directs its marketing efforts. A company should always anticipate consumers’ needs and work towards fulfilling these needs. It is one thing to identify your “target market” and another to satisfy them. Walmart’s credo is, “save money, live better” this summaries their target market, the lower-middle class and the poorer. (Low income consumers). Walmart is the only retail

Price has always been the key strategy in Wal-Mart’s marketing strategy. The success of Wal-Mart’s low price philosophy and marketing campaigns has been instrumental to the company’s success in the past half century. It is clear that from Sam Walton’s first store in Bentonville, Arkansas in 1950 to the 6200 stores worldwide as of 2006, Wal-Mart has utilized the price strategy of the marketing mix to become one of the most successful companies in

Walmart strives to bring good value to its customers under one roof. They provide a wide variety of goods and brands at competitive prices.

Sam Walton 's first venture as a milk boy is when he understood the value of a dollar and the knowledge of how far a dollar could take one in life. From Sam 's first five and dime stores in the 1950 's to his opening of the first Wal-Mart in Rogers, Arkansas in 1962, no one could have predicted the enormous success of this small-town merchant. Today, fourteen years after his death, Wal-Mart continues to grow and leadership of this company continues to rely on many of the traditional goals and philosophies that Mr. Walton left behind. In keeping one step