Marketing Campaign: Organic Foods Essay

Have you ever wondered if organic foods are actually better for you? What if organic foods are not actually healthy and are just an immense scam from food companies to take your money away from you? In the documentary, In Organic We Trust, the narrator Kip Pastor attempts to persuade the viewers that although the food system may be flawed, organic foods are actually better to consume. Pastor’s use of pathos and logos in this documentary are extremely credible and well structured, but the ethos Pastor provided in this documentary are not as well structured as the pathos and logos. Pastor doses an excellent job in structuring the film “In Organic We Trust”, in an attempt to send his message across to the viewers. In the documentary in order

Have you ever wondered if organic foods are actually better for you? What if organic foods are not actually healthy and are just an immense scam from food companies to take your money away from you? In the documentary, In Organic We Trust, the narrator Kip Pastor attempts to persuade the viewers that, although the food system may be flawed, organic foods are actually better to consume. Pastor’s use of pathos and logos in this documentary are extremely credible and well structured, but the ethos Pastor provided in this documentary are not as well structured as the pathos and logos. Pastor does an excellent job in structuring the film In Organic We Trust, in an attempt to send his message across to the viewers. In the documentary in order to

Today an increasing desire from consumers is to have healthy and organic product offerings. While

Have you ever seen “Sodium Stearoyl Lactylate” (Figure. 2) growing out of the ground? Today's society offers new options for meals every day. From fondue to fast food, there are new options everywhere you go. To clear up any curiosity, sodium stearoyl lactylate is a chemical added to Twinkies to make its processed ingredients more tolerable to the human body. Companies like Hostess and Kellogg’s are scientifically manipulating the human body, tricking them into being able to digest their chemical makeup of the ingredients. The true challenge when finding a place to eat is not only considering its availability, but also deciding which choice is most health conscious. Processed foods may taste good going down, but they actually contain many unnatural ingredients, if that is even their appropriate name, that can lead to obesity and health problems throughout one’s life. Many of these processed foods are, unfortunately, the most readily available. The debate of processed versus organic foods is a common conflict in society today. Whether it is due to lack of income, or pure laziness, people choose every day to put toxic, unnatural foods in their body. Some foods that appear to be healthy may not be; the real trick to healthy food is being as earth-centered as possible. Organic means coming from living matter--food in its purest form. Living an organic lifestyle is, most importantly, a better decision regarding the health and wellbeing of the

With the sales of organic foods rapidly increasing in recent years, jumping from $1 billion to $21 billion in just eighteen years, it is important for consumers to be well-informed when choosing either organic or inorganic (Bradbury et al, 2014). These products, with labels boasting claims such as no artificial fertilizers or pesticides and the use of ecologically friendly farming techniques, have become somewhat of a trend since their arrival in the early to mid twentieth century. As the public becomes increasingly cautious of what they eat, concern has been growing regarding the adverse health effects of ingestion of pesticides and artificial fertilizers in food products. It is not surprising, therefore, that perceived health

In the novel The Scarlet Letter written by Nathaniel Hawthorne, the author composes a story that focuses on the idea of sin from an action of adultery through the perspective of Hester Prynne. The act of Hester’s infidelity endures a pessimistic influence on a character named Reverend Arthur Dimmesdale, who is a Puritan minister. Yet, Hawthorne portrays to the readers a transformation in Reverend Arthur Dimmesdale in personality and how the theme of guilt can be influential which embodies a destructive cleanse at the end of the novel.

Many people in America believe that we should eat healthier foods. However, a large portion of the advertising created for food in America is focused on unhealthy foods and products, many of which are nutritionally poor and easily accessible to much of the population. This results in a contradictory ideal towards improvement of health, where individuals will constantly eat unhealthy foods and struggle to lose the weight that they will knowingly gain. If people in the modern American society were to focus more on consuming organic foods and products, people would be healthier, reducing high medical costs and improving the overall well-being of Americans. The benefits of organic foods should also be introduced to children in schools so they

From the now popular recyclable cloth grocery bags, to the organic garden at the White House, food, and the food industry is changing. The popularity of organic and whole foods is on the rise. Processed foods are increasingly advertising that they are additive and preservative free, and all sorts of products now offer a “gluten-free” variety. The popularity of what is now being called the sustainable food movement, leads many to wonder why are some people willing to pay more, sometimes double, for organic produce, meat, eggs, and milk. Will this prove to be just another trendy American fad, or are there real health benefits from eating organic and whole foods? While the organic market only represents approximately 3% of the total food

This marketing plan provides a plan for entering the organic pet food product as an existing producer of non-organic pet foods based current market conditions and trends following several high profile food safety recalls and alerts, particularly the Melamine-related deaths from pet food imported from China. The pet food industry has experienced enormous growth as part of the overall $41 billion annual pet products and services industry, and promises to move in the directions of increased natural, organic, and health oriented products as consumers increase organic consumption and become

For this research report the class had to choose a controversial topic for infant and toddler development and describe our opinion about it and do research on it. The topic I chose to do my report on is vaccines. I believe that each child should get vaccinated because it is extremely important to the child’s health and wellbeing. Vaccines need to be done to ensure children are protected against preventable diseases. The Centers for Disease Control (CDC) recommends getting 28 doses of 10 vaccines for kids aged 0 to six. No US federal laws mandate vaccination, but all 50 states require certain vaccinations for children to get into public schools. Most states offer medical and religious exemptions. People that are pro vaccines point out that illnesses, including rubella, diphtheria, smallpox, polio, and whooping cough, are now prevented by vaccination and millions of children’s lives are saved. They say that adverse reactions to vaccines are extremely rare.

In recent years, many people don’t go more than a few days without hearing about organic foods in one way or another, whether it be through the media, friends or the numerous labels at the grocery store. For me, whenever someone brings up organic foods, they always put them on a pedestal of health caused by people’s recent disgust with the industrialized way we produce foods, which, to be fair, is not unfounded. I had assumed it was a bunch of gibberish, however, the data suggests a more ambiguous answer.

Over the last few years, awareness of organic food has risen. Due to this, the demand for organic food is a factor which is influencing the farmers to switch to use this technique, and it is being sold in specialty stores and conventional supermarkets. Organic products contain numerous marketing claims that it is healthier, it offers more value, and the farming is more environmentally friendly than traditional foods, so, how does one determine if organic is the way to go? Some argue that there is evidence that supports and demonstrates why organic foods and farming are better overall, while others insist that conventional foods and agriculture can offer the same benefits as going organic. There is no right or wrong answer. Within this

Barlow, B., Hemminger, L., and Schlegel, B. (2006). Is Organic Food Worth the Extra Cost? Retrieved from Environmental Health Perspectives website: http://www.ehponline.org/docs/2006/114-2/ss.html

Food advertisements, if focused at the right people and in the right places, are a complete success. These features, some of which are commercials, seduce society into buying food that we necessarily do not need. Many advertisement companies, especially those about food, are directed to children because they know that if you grab the kids you have their parents. While brands are using fun cartoons like “Trix Rabbit” and “Toucan Sam” (Green, 2007, p. 49) supermarkets are taking these items and placing them right in front of the children, at their level, advertising the “Fun foods” (Elliot, 2008, p. 259-273). They do this so the kids will use their, “pester power” (Scholsser, n.d., p. 2) to get what they want. A series of studies have been performed on children and television advertisements. An article states, “These studies have generally linked children's television viewing to negative health effects” (Korr, 2008, p. 451). Amongst these negative effects is a higher level of childhood obesity (p. 451). Similarly, in another study performed by a group of researchers, kids were asked to explain the television commercials that they remembered the best. The answers given were then compared with their diets. Interestingly, the items those children remembered best, chips, sweets, and sodas were a huge part of what they ate (Hitching & Moynihan, 1998, p. 511-517). However, some authors argue that television producer’s, even though their

3. The team must have competent team members. A team should be educated and trained properly so as to be able to solve the problem that they face. They should be competent enough to do the level of work required.