Marketing Campaign: Organic Foods Essay

John Mackey and Renee Lawson Hardy, the co-founders of the current Whole Foods Market, simply wanted to provide quality healthy food to the American consumer. This was about three decades ago when the first store opened. According to Mackey, making money was not the first priory, but helping people to eat better was. Happily for Mackey and Lawson, the residents of Austin Texas were hungry, no pun intended, for just this type of product. At the time, though there were several small independent healthy food stores, there was not a full sized grocery store. This is what set Mackey and Lawson apart from their competitors, their enormous sized health food grocery store was a huge success and now Whole Foods Market (WFM) is not only a

Have you ever wondered if organic foods are actually better for you? What if organic foods are not actually healthy and are just an immense scam from food companies to take your money away from you? In the documentary, In Organic We Trust, the narrator Kip Pastor attempts to persuade the viewers that although the food system may be flawed, organic foods are actually better to consume. Pastor’s use of pathos and logos in this documentary are extremely credible and well structured, but the ethos Pastor provided in this documentary are not as well structured as the pathos and logos. Pastor doses an excellent job in structuring the film “In Organic We Trust”, in an attempt to send his message across to the viewers. In the documentary in order

Over the last few years, awareness of organic food has risen. Due to this, the demand for organic food is a factor which is influencing the farmers to switch to use this technique, and it is being sold in specialty stores and conventional supermarkets. Organic products contain numerous marketing claims that it is healthier, it offers more value, and the farming is more environmentally friendly than traditional foods, so, how does one determine if organic is the way to go? Some argue that there is evidence that supports and demonstrates why organic foods and farming are better overall, while others insist that conventional foods and agriculture can offer the same benefits as going organic. There is no right or wrong answer. Within this

From the now popular recyclable cloth grocery bags, to the organic garden at the White House, food, and the food industry is changing. The popularity of organic and whole foods is on the rise. Processed foods are increasingly advertising that they are additive and preservative free, and all sorts of products now offer a “gluten-free” variety. The popularity of what is now being called the sustainable food movement, leads many to wonder why are some people willing to pay more, sometimes double, for organic produce, meat, eggs, and milk. Will this prove to be just another trendy American fad, or are there real health benefits from eating organic and whole foods? While the organic market only represents approximately 3% of the total food

Many people in America believe that we should eat healthier foods. However, a large portion of the advertising created for food in America is focused on unhealthy foods and products, many of which are nutritionally poor and easily accessible to much of the population. This results in a contradictory ideal towards improvement of health, where individuals will constantly eat unhealthy foods and struggle to lose the weight that they will knowingly gain. If people in the modern American society were to focus more on consuming organic foods and products, people would be healthier, reducing high medical costs and improving the overall well-being of Americans. The benefits of organic foods should also be introduced to children in schools so they

Have you ever wondered if organic foods are actually better for you? What if organic foods are not actually healthy and are just an immense scam from food companies to take your money away from you? In the documentary, In Organic We Trust, the narrator Kip Pastor attempts to persuade the viewers that, although the food system may be flawed, organic foods are actually better to consume. Pastor’s use of pathos and logos in this documentary are extremely credible and well structured, but the ethos Pastor provided in this documentary are not as well structured as the pathos and logos. Pastor does an excellent job in structuring the film In Organic We Trust, in an attempt to send his message across to the viewers. In the documentary in order to

Sales of organic food have risen steadily over the past couple of years, reaching nearly $30 billion in 2011, or 4.2% of all U.S. food and beverage sales, (Adams). Many people believe that organic foods are ultimately the better choice when it comes to health due to the absence of pesticides and hormones. But other people—especially those whose food budgets may be more defined—wonder if organic food is really worth the inflated price tag. Despite the price, Organic foods are worth producing and consuming rather than conventional foods due to the immense benefits they provide.

Today an increasing desire from consumers is to have healthy and organic product offerings. While

With the sales of organic foods rapidly increasing in recent years, jumping from $1 billion to $21 billion in just eighteen years, it is important for consumers to be well-informed when choosing either organic or inorganic (Bradbury et al, 2014). These products, with labels boasting claims such as no artificial fertilizers or pesticides and the use of ecologically friendly farming techniques, have become somewhat of a trend since their arrival in the early to mid twentieth century. As the public becomes increasingly cautious of what they eat, concern has been growing regarding the adverse health effects of ingestion of pesticides and artificial fertilizers in food products. It is not surprising, therefore, that perceived health

Author, Steven Shapin, in his essay, “What Are You Buying When You Buy Organic,” presents controversy reasons to buying organic food. Shapin’s purpose includes defending his point that organic food proves not always having the best results. He justifies his approach to buying organic foods with an argumentative appeal to the necessity of buying these products. Shapin questions the value of organic foods in larger organizations by targeting the industry, health, and the virtue.

In recent years, many people don’t go more than a few days without hearing about organic foods in one way or another, whether it be through the media, friends or the numerous labels at the grocery store. For me, whenever someone brings up organic foods, they always put them on a pedestal of health caused by people’s recent disgust with the industrialized way we produce foods, which, to be fair, is not unfounded. I had assumed it was a bunch of gibberish, however, the data suggests a more ambiguous answer.

Have you ever seen “Sodium Stearoyl Lactylate” (Figure. 2) growing out of the ground? Today's society offers new options for meals every day. From fondue to fast food, there are new options everywhere you go. To clear up any curiosity, sodium stearoyl lactylate is a chemical added to Twinkies to make its processed ingredients more tolerable to the human body. Companies like Hostess and Kellogg’s are scientifically manipulating the human body, tricking them into being able to digest their chemical makeup of the ingredients. The true challenge when finding a place to eat is not only considering its availability, but also deciding which choice is most health conscious. Processed foods may taste good going down, but they actually contain many unnatural ingredients, if that is even their appropriate name, that can lead to obesity and health problems throughout one’s life. Many of these processed foods are, unfortunately, the most readily available. The debate of processed versus organic foods is a common conflict in society today. Whether it is due to lack of income, or pure laziness, people choose every day to put toxic, unnatural foods in their body. Some foods that appear to be healthy may not be; the real trick to healthy food is being as earth-centered as possible. Organic means coming from living matter--food in its purest form. Living an organic lifestyle is, most importantly, a better decision regarding the health and wellbeing of the

This marketing plan provides a plan for entering the organic pet food product as an existing producer of non-organic pet foods based current market conditions and trends following several high profile food safety recalls and alerts, particularly the Melamine-related deaths from pet food imported from China. The pet food industry has experienced enormous growth as part of the overall $41 billion annual pet products and services industry, and promises to move in the directions of increased natural, organic, and health oriented products as consumers increase organic consumption and become

Barlow, B., Hemminger, L., and Schlegel, B. (2006). Is Organic Food Worth the Extra Cost? Retrieved from Environmental Health Perspectives website: http://www.ehponline.org/docs/2006/114-2/ss.html

Food advertisements, if focused at the right people and in the right places, are a complete success. These features, some of which are commercials, seduce society into buying food that we necessarily do not need. Many advertisement companies, especially those about food, are directed to children because they know that if you grab the kids you have their parents. While brands are using fun cartoons like “Trix Rabbit” and “Toucan Sam” (Green, 2007, p. 49) supermarkets are taking these items and placing them right in front of the children, at their level, advertising the “Fun foods” (Elliot, 2008, p. 259-273). They do this so the kids will use their, “pester power” (Scholsser, n.d., p. 2) to get what they want. A series of studies have been performed on children and television advertisements. An article states, “These studies have generally linked children's television viewing to negative health effects” (Korr, 2008, p. 451). Amongst these negative effects is a higher level of childhood obesity (p. 451). Similarly, in another study performed by a group of researchers, kids were asked to explain the television commercials that they remembered the best. The answers given were then compared with their diets. Interestingly, the items those children remembered best, chips, sweets, and sodas were a huge part of what they ate (Hitching & Moynihan, 1998, p. 511-517). However, some authors argue that television producer’s, even though their