Marketing Development Of Medtronic ( Medtronic Fort Worth, Texas

PetSmart is one of the largest specialty pet retailers of service and solutions for the lifetime of pets. More than 1008 stores are open in the United States and Canada that provide pet foods and supplies that are priced reasonably. PetSmart provides all types of services for pets including pet training, pet grooming, pet boarding and adoption services. In addition to providing impressive value PetSmart has the broadest, deepest product range in the industry, including thousands of products exclusive only to PetSmart. Every year PetSmart takes care of the grooming for hundreds of thousands of pets in what PetSmart calls its PetSmart Salons. These animals are groomed and pampered by stylist who have

This paper pertains to the marketing of Health Care Services and provides the steps and history of marketing in health care and the effects of marketing on the health care delivery system from 1950 to 1990. It introduces the health care consumers and their role in the marketing process as well as the factors that influence consumer behavior. These factors influence the success of marketing in health care. It also provides the requirements for successful marketing and current techniques and strategies used by health care organizations.

It is essential that health care researchers and/or managers abide by the Health Insurance Portability and Accountability Act of 1996 (HIPPA) before sharing any patient health information to the public. The Privacy Rule under HIPPA will permit the sharing of health information without patient permission for payment, treating, and health care operations, and other specified purposes (Koontz, 2015). In addition, the Security Rule under HIPPA is designed to ensure that patient health information is protected from the unauthorized disclosure and access (Koontz, 2015). After all, the increase in health information technology makes it easier for researchers to obtain patient health data (Largent, Joffe, & Miller, 2011). However, the health care researcher

In the last 13 years, as with all aspects of the medical field the responsibilities of the privacy officer have grown as new policies, technology, and data-sharing programs have evolved (Dimick, 2012, p. 21). The privacy officer needs to be knowledgeable about all aspects of the facility and have administration over the facility’s computer system to guard against privacy violations (Gillin, 2002). With the ongoing advancements of today’s technologies it is important that the privacy officer “be current on emerging technologies and the impact they can have on patient privacy” (Dimick, 2012, p.

In the world of technology there are many types of threats to be considered when a hospital or health care facility depends on keeping their clients personal information private and safe from unauthorized people from viewing. When information safety, and regulations are considered by a healthcare facility it is held at high regards and high standards to assure that there is no chance of any information being leaked that should have been protected. A patients personal information should be kept safe from any unauthorized person from viewing, because a patients personal medical records can be used maliciously if it is viewed by anyone who is not authorized to view the information.

When it comes to health care, one of patients’ primary concerns is the protection of their private information. It is for this reason that Congress created the Health Insurance Portability and Accountability Act of 1996 (HIPAA). HIPAA affects nearly all communication between patients, providers, payers, and intermediates such as pharmacies (Fremgen, 2012). Physicians may need to refer a patient to another practice for tests or further treatment. At any time, a patient has the right to request copies of his or her medical records. To collect payment for services, a clinic may need to provide an insurance company with the patient’s diagnosis. Staff must also cooperate when circumstances unrelated to patient care require the release of confidential information. It is critical that staff avoids confusion and properly implements the privacy policy. Medical personnel must exercise caution when communicating patient information, be familiar with special circumstances, and not misinterpret the privacy laws to the detriment of patients and other involved parties.

Health Delivery Organizations (HDOs) are continuously confronted with handling a large amount of sensitive patient information. These organizations must have the capability to protect patient privacy and the integrity of their personal information, and yet be able to share the information with clinicians and staff that have a legal need for the information to provide due care. HDO’s are also under pressure to increase the effectiveness of their regulatory compliance processes for HIPAA, HITECH, Meaningful Use, PCI, and others.

All medical device companies and or life science institutions are required to track and report any possible interaction that can be viewed as a transfer of value when interacting with U.S. physicians, teaching hospitals, or teaching medical organizations under the Federal Sunshine Act. Starting January 2016, the U.S. Federal Government modified the U.S. Sunshine Act reporting requirements for medical device companies. Medical device companies must thoroughly detail the product marketed name associated with transfer of value that is reported when interaction with a physician takes place in and outside any health care setting. In the past, medical device companies were only required by the federal government to report product used by family to which a specific product belonged or was associated with to report the transfer of value. The Sunshine Act requires Medtronic and other medical device companies or life science companies to track and manage any and all data pertaining to all educational or marketing material presented to physicians and allied care providers. All Sunshine Act reporting information recorded by field professionals or any individuals who come into contact with healthcare providers is recorded, managed, and stored by Medtronic’s compliance and the Medtronic legal department. Medtronic has to follow Sunshine Act Section 6002. Section 6002 is the transparency reports and reporting of physician ownership or investment interest of the Patient Protection and

One of the marketing strategies of ABC healthcare will be online market as this will enable the health care industry to greatly expand their business. ABC can market to a much wider audience for little expense. Online market has a significant impact as the world has gone global making every individual to have access to the internet system. ABC healthcare will go as far as creating websites, where every individual and family both young and old can have access to the site.

Henry Ford Hospital in Detroit, is a level one trauma center that is recognized for clinical excellence in cardiology, neurology, orthopedics, transplants, and treatment for cancer (Henry, 2016). Henry Ford Health Systems has over 23,000 employees, and is the fifth largest employer in the Metro-Detroit area, and is also one of the most diverse health systems (Henry, 2016). An important aspect of a marketing strategy is finding the right price for products, and services. Price is the only element in the marketing that produces revenue, while other elements represent cost. Pricing may be challenging, and is greatly impacted by supply, and demand (Pricing Strategies, 2016). Establishing the right price for products and services is a significant

the hospital was in dyer need. Over the next several years, administrators would rework the facilities operations not only to keep the doors open, but to make sure they remained open. The downtown Atlanta hospital system had racked up a $60 million deficit and could barely meet payroll. As debt continued to build, doubts were raised about the future of the aging, 950-bed facility, which was long overdue for more than $360 million worth of upgrades.

The violation of a patient’s privacy rights in regards to the healthcare information system is holding many consequences. The punishment depends on the severity of the crime. Heavy fines, revoking of accreditations and legal actions are a few of the many ways to hold violators responsible for their actions. According to the Washington post, there the healthcare sector is one of the most vulnerabilities is its software. (O 'Harrow)Narrowing the gaps between manufactures and medical centers’ security measure to prevent the loss of medical information is a focus that will be collaboratively monitored closely by the Department of Homeland Security and the Department of Health and Human Services.

The JTA’s marketing plan is to increase the choice riders, the millennials, and the aging baby boomers by 15% during the next year. The actual JTA’s strategy marketing plan to attract and retain choice riders and millennials is the followings:

There are over 1.1 million men and woman amateur and pro bodybuilders alone in the United States. The IFBB has competitors age ranges from as young as 16 years to as old as 83 within a range categories for competition, The NutiBullet Pro is a necessary tool to assist the competitors in preparing for competitions fulfilling a need for a quick, convenient and easy way for bodybuilders to create their protein shakes, whey smoothies or one of their required 6 to 7 meals a day.

There are a multitude of patient privacy (HIPAA) and patient information concerns related to the use of technology in medical care. Selection of the proper hardware, operating systems and system software make the compliance with and documentation in support of these regulations far easier.